• Title/Summary/Keyword: 여행의 목적

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Traveling Product Bundling on Web Service Composition in Ubiquitous Computing Environment (유비쿼터스 환경에서 복합 상품 구성을 위한 지능형 여행 정보 시스템에 대한 연구 -의미론적 웹 서비스 중심)

  • Lee Hyun-Jung;Sohn Mye-M.
    • Journal of Intelligence and Information Systems
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    • v.12 no.2
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    • pp.49-65
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    • 2006
  • In this research, we are suggesting intelligent information system fur traveling which is focusing on product bundling and integration of information from various resources on ubiquitous computing environment. It is necessary for products structure to easily integrate according to customers' requirements because traveling product is integrated by various traveling resources like airline, hotel reservation, and so on. To guarantee of traveler's mobility in ubiquitous computing environment, we need product bundling and modification process to configure products and semantic web service which supports ontology based traveling information system to support immediate integrating of traveling information from various resources. In this research, we offer a product bundling and integration of information. It is based on the semantic web service, with several components (single products) to reconfigure a bundle of traveling products.

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A Study on Content Marketing for Travel Brand Focus on Youtube Vlog Formed Travel Video - (여행 브랜드를 위한 콘텐츠 마케팅 연구 -여행 영상 형태의 유튜브 Vlog를 중심으로-)

  • Jo, Jang-Hwan;Park, Bo-ram
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.445-450
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    • 2019
  • lock in effect This study aims to examine the viewing pattern of travel vlog on video-sharing platform YouTube. Preliminary survey was conducted with in-depth interviews on the usability and sensibility aspects of creating pleasurable interfaces model. As a result, first, viewers obtains general information on travel using travel vlog. Second, there were difficulties from the informational quantity. Third, the contents marketing using travel vlog could have limitation when it comes to the consistency of product's exposure which common mass media advertisement format have. Improvements driven from this study may provide insight in contents marketing strategy to travel-related companies and provide practical help to creators in contents production.

Development and Implementation of a Travel Education Program in Home Economics to Improve Subjective Well-being of Middle School Students (중학생의 주관적 웰빙 향상을 위한 가정과 여행 교육 프로그램의 개발 및 실행)

  • Shin, Ji Hye;Park, Mi Jeong
    • Journal of Korean Home Economics Education Association
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    • v.35 no.2
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    • pp.91-110
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    • 2023
  • This study aimed to develop and implement a home economics education program with a travel theme for middle school students and investigate whether it improves their subjective well-being. The ADDIE design model was used to develop and implement the home economics education program titled 'Happiness Travel with You and I'. The program consisted of six sessions focusing on time management, dietary life, and housing life. The 'Happiness Travel with You and I' program was implemented for first-year male and female students at middle school B in Cheongju City. The results revealed that the program reduced negative emotions in adolescents and positively influenced their perception of the value of life. Students rated the program highly in terms of satisfaction with class content, class interest, and recognition of the importance of the class. This study is significant as it is the first attempt to test the effect of a travel-themed home economics education program and suggests the expansion and promotion of travel and leisure education in the field of home economics education.

Influence of Hanatour International Travel Show 2012 Visitors' Participation Attitude on the Satisfaction (2012 하나투어 여행박람회 방문객의 참가태도가 만족도에 미치는 영향)

  • Lee, Kang-Wook;Chi, Myong-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.489-498
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    • 2012
  • The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

A Comparative Study of Oversea Honeymoon Destination Image (해외여행지의 관광이미지 포지셔닝 비교연구: 신혼여행지를 중심으로)

  • Park, No-Hyun;Yoon, Yoo-Shik;Yang, Jong-Im
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.472-485
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    • 2011
  • The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.

An Implementation of an Application for Managing Foreign Travel Information and Network-Free Green Navigation (해외여행자를 위한 정보 관리 및 네트워크 프리 그린 네비게이션 응용 구현)

  • Gwon, Hye-Jin;Lee, Joo-Young;Cho, Yu-Jin;Ou, Soo-Bin;Park, Eun-Young;Park, Young-Ho
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.10
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    • pp.455-464
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    • 2015
  • As the number of overseas travelers with smartphones increases, there is a growing interest in smartphone applications, which can assist traveling. Typically, travelers need applications to obtain basic information, such as weather, map, currency, etc. However, existing smartphone applications are not suitable to do so because they require network connection that is expensive and unstable in overseas. For example, one of the most frequently used smartphone map application requires a network connection, and much battery to download images. Since travelers spend most of their time outside, there is no chance to charge the battery. In this paper, we propose a study on implementation of a smartphone application for overseas travelers, called Travel Manager, which aims to reduce usages of network connection and battery. Travel Manager first checks whether smartphone is connected to the network, and then synchronizes the travel information. It also automatically calculates traveling expenses by considering currency rate. That is, the proposed smartphone application can be used regardless of the network connection and minimizes the battery usage.

Travel Guidebook using Augmented Reality (증강현실을 활용한 여행 가이드 북)

  • Jeong, Yerin;Ju, Hajeong;Ko, Jooyoung;Kim, Hyenki
    • Proceedings of the Korea Information Processing Society Conference
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    • 2017.04a
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    • pp.168-170
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    • 2017
  • 증강현실이란 가상현실을 활용하되 현실세계에 가상현실을 일부 겹쳐 보이게 하는 컴퓨터 그래픽 기법으로, 본 논문에서는 증강현실을 활용하여 여행 가이드북을 설계하고 구현하였다. 스탬프 투어 기능은 별도의 템플릿이나 종이 없이 스마트 폰 어플리케이션만으로 증강현실로 보이는 스탬프를 터치하는 방식으로 스탬프를 모을 수 있게 설계하였다. 문화재 해설 기능의 경우 궁 혹은 박물관 내에서 활용이 가능하며, 가상현실로 궁의 각 시설이나 문화재의 제작 목적, 사용방법에 대해서 영상으로 제공하여 이해도와 관심도를 높일 수 있다는 특징이 있다. 두 기능 모두 스마트 폰 어플리케이션 설치만으로 가능한 기능으로 시간의 제약이나 특별한 장비 없이 가상현실로 활용한 여행을 할 수 있다는 점에서 사용자에게 편리함을 줄 수 있다.

A Study on Travel Satisfaction for Segmented Groups of Cultural Destination Attributes (문화관광지 선택속성에 대한 세분시장별 여행만족도에 관한 연구: Fisher's Z값을 활용한 조절효과를 중심으로)

  • Jang, Yang-Lae;Yoon, Yoo-Shik;Park, No-Hyeun
    • Journal of the Korean Geographical Society
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    • v.43 no.6
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    • pp.938-950
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    • 2008
  • This study was to investigate if there were any significant relationships between cultural destination selection attributes and travel satisfaction according to segmented groups of cultural destination attributes. Survey questionnaire was developed based on the previous study and data were collected from on site survey, which was one of the famous cultural tourism destination in Korea such as Booyoe and Kongjoo. Six dimensions of cultural destination attributes were identified from factor analysis and three different segmented groups were determined from cluster analysis. Then, Multiple regression analysis conducted with six destination attributes as independent variables and one travel satisfaction as dependent variable, while Fisher's Z score for three segmented groups were considered as moderator's variable. The results showed that cultural destination attribute affected respondents' level of travel satisfaction and there was differences among segmented groups in terms of their affecting factors to the travel satisfaction. These findings suggested that there were different segmented groups of cultural destination selection attributes and each group pursued different cultural travel products and services.

Analysis of Tour Information Services using Agent-based Simulation (시뮬레이션 모형을 통한 관광정보서비스 효과 분석)

  • Kim, Hyeon-Myeong;O, Jun-Seok
    • Journal of Korean Society of Transportation
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    • v.24 no.6 s.92
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    • pp.103-117
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    • 2006
  • This study develops an agent-based simulation model to evaluate tourist information systems under ubiquitous environment. In this study, individual tourist's activity chaining behavior is formulated as a utility maximization problem. The underlying assumption of the model is that tourists increase their activities within their time and budget constraints to maximize their utilities. The model seeks individual's optimal tour schedule by solving Prize-Collecting Multiple-Day Traveling Salesman Problem(PC MD TSP). The simulation-based evaluation framework allows investigating individual utility gains by their information type and the total expenditure at each tour attractions. The real-time tour activity scheduling system enables tourists to optimize their tour activities by minimizing their time loss and maximizing their opportunity to use high utility facilities.

A Study on the Relationship between Perception of Information Attributes of Youtube Tourism Contents, Information Satisfaction, and Behavior Intention: Focusing on the Moderating effect of vividness (여행 유튜브의 정보특성 지각, 정보만족도, 행동의도 간의 관계 연구 -생생함의 조절효과를 중심으로-)

  • Eun Chang-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.47-63
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    • 2024
  • The purpose of this study was to be arranged as part of the phased study to examine a mutual ecosystem between creators and viewers by being interested in individual media environments which have led big changes as a tool of the new concept for obtaining information as well as aspects of information acquisition and availability and exploring activity areas of a minority of media creators. Especially, the purpose is to take note of desires and demands of users of YouTube travel content services which have rapidly grown due to a pike in recent users' interest, examine a study on a relationship among perception of information attributes of Youtube travel content, information satisfaction, and behavior intention and the vividness' moderating effects to form in their relationships, and prove the process to form these relationships through specific data. In conclusion, implications which can be inferred based on the results of the study and suggestions for further studies of the future were presented.