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http://dx.doi.org/10.14400/JDC.2019.17.12.445

A Study on Content Marketing for Travel Brand Focus on Youtube Vlog Formed Travel Video -  

Jo, Jang-Hwan (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies)
Park, Bo-ram (Design Management, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.17, no.12, 2019 , pp. 445-450 More about this Journal
Abstract
lock in effect This study aims to examine the viewing pattern of travel vlog on video-sharing platform YouTube. Preliminary survey was conducted with in-depth interviews on the usability and sensibility aspects of creating pleasurable interfaces model. As a result, first, viewers obtains general information on travel using travel vlog. Second, there were difficulties from the informational quantity. Third, the contents marketing using travel vlog could have limitation when it comes to the consistency of product's exposure which common mass media advertisement format have. Improvements driven from this study may provide insight in contents marketing strategy to travel-related companies and provide practical help to creators in contents production.
Keywords
Travel : Vlog; Content Marketing; Creating Pleasurable Interfaces; User Experience; Youtube;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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