• Journal of Korean Society of Forest Science
• /
• v.88 no.3
• /
• pp.400-407
• /
• 1999

The purpose of thin paper is to test difference of the two question formats, open-ended and dichotomous choice formats, in the contingent valuation method using the estimated recreational benefits. The data were collected from the visitors at the Songnisan National Park. The recreational benefit based on the equivalent variation. The two question formats, but the same content, were asked of the same individuals. In this analysis, it was used travel cost and monthly income as the exogenous variables, which assumed a linear functional form for the WTP equation. The model assumed a bivariate normal distribution on the basis of the probit and tobit model concerning the censored zero WTP. The result showed no differences in the recreational benefits from the different question formats under a same respondent. The mean benefit was estimated 25.556 Won per 5 years per visitors.

• Korean Business Review
• /
• v.11
• /
• pp.123-148
• /
• 1998

Every purchase involves both the cost of the item and the monetary and nonmonetary secondary costs of shopping, arranging the purchase and getting the purchased item home. Along with the cost of the item secondary costs in time, money and effort can be important determinants of shopper's behavior. Studies of shopper's movements within urban areas suggest there are important differences between shoppers in their willingness to incur the secondary costs of shopping downtown or in distance sections of the city. The purpose of this paper is identifies difference purchase activities between inshoppers and outshoppers. and This paper has two major objectives. (1) It seeks to provide answers to the reasons of the outshbpping based on the findings of a study undertaken in a medium-sized city. (2) It seeks to provide information to the outshopper's characteristics. based on the analysis of the data for consumer's demographic, life style characteristics.

• Convergence Security Journal
• /
• v.15 no.7
• /
• pp.69-74
• /
• 2015

Korea has established diplomatic relations with 190 countries in the world. It opened its diplomatic offices in 113 countries. Korea raised its status in international society through multinational force peace activities, national defense cooperation activity and UN peace maintenance activity for the maintenance of world peace. But there have been vio lent crimes by terrorist organizations and armed groups that try to achieve their political, religious and ideological go als greatly damaging Koreans working in overseas countries. This research studied the tendency of international terr orism against Koreans. The suggestion and conclusion are as follows. First, the study shows that armed groups and extremists have threatened and attacked Koreans in overseas countries. But there aren't enough personnel who can i mmediately and correctly analyze and respond the threats and attacks. So it is urgent to raise experts continually an d develop manuals to respond the attacks. Next, the damaging targets in overseas countries have been changed from hard targets to soft targets. There could be a limit in the restriction of basic rights of people by governmental agenc ies. So it is necessary for people to show mature civic awareness not going to a tourism-prohibited area.

• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.347-353
• /
• 2017

The aim of this paper is to improve the usability of Mobile Maps by allowing more people to use. To figure out better UX/UI, I evaluated usability for Mobile Applications from various materials such as literatures and blogs for qualitative methods and interviews and questionnaires about satisfaction of Naver and Daum for quantitative methods. So, We know that a map app is important and it is affected by force and profile on the portal site than its own features, because, not often in everyday life. Even though people do not use Mobile Map Applications frequently, we need to improve usability to make anybody use them easily by minimizing depth and button designs.

• Journal of the Society of Disaster Information
• /
• v.11 no.3
• /
• pp.385-392
• /
• 2015

In hosting outdoor activities and school trips, safety issues are gaining serious attention lately. In addition to Sewol ferry tragedy and an incident at Kyungjoo Mauna Resort, there have been grown problems related to this crucial factor. This research analyzes negligent accidents occurred from domestic and foreign schools and aims to provide effective safety education and policy through comparative analysis between domestic and foreign cases. We mainly relied on documents such as newspapers, internet articles and legal papers to investigate cases and cooperated with relevant government departments for collecting references and setting agenda for safety supervision. The analysis on both domestic and foreign cases revealed that students abroad receive opportunities for first-hand experience regarding safety and systematic education, as safety maintenance is prioritized. Based on this culture, safety education should be habituated domestically, while participatory safety programs that students can actively involve must also be devised. Moreover, through preparation of entertaining contents such as SNS game programs, skits and activities employing multiple facilities and vehicles at school safety education, we must induce students to actively participate in the program with interests.

• Journal of Convergence for Information Technology
• /
• v.9 no.10
• /
• pp.71-80
• /
• 2019

The purpose of this study is to analyze the effects of brand evidence on brand value, brand trust, brand attitude and word of mouth intention. To achieve the purpose of the study, a research model and hypothesis were established based on previous studies, and survey was conducted on 222 passengers who had used the airline. As a result of the analysis, sub-factors of airline brand evidence had a positive impact on brand value. Except for employee services, perceived prices, core services, brand names, and brand logo had a positive impact on brand value. Brand value had a significant positive effect on brand trust and brand attitude. It was also found that brand trust had a significant influence on brand attitude. This study examined the extended range by adding the brand logo as a sub-factor of brand evidence, and it is considered necessary to study including brand emotion in next study.

• Journal of the Korea Society of Computer and Information
• /
• v.7 no.1
• /
• pp.161-173
• /
• 2002

The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

• The Journal of the Korea Contents Association
• /
• v.19 no.3
• /
• pp.1-9
• /
• 2019

The purposes of the study are to investigate Koreans' perception about Vietnam by analyzing social big data and to seek changing direction in perception. For the purposes, the texts about Vietnam in Naver Blog and Twitter and the number of search and click for Vietnam in Naver were analyzed by Social Metrics of Daum Soft and Datalab of Naver. The study also analyzed the annual change of their interest in Vietnam based on social media. The results showed that Koreans still remember the Vietnam war, have a positive emotion toward Vietnam, and view Vietnam as a country where we can gain mutual benefit by exchange. The findings also indicated that Koreans perceive Vietnam as a favorite tourist spot regardless of age. Meanwhile, children under 12 showed a different pattern of an annual change in perception. It might be a positive sign that Koreans' interest region toward Vietnam would be diversified because children under 12 would be the central axis of cultural contents.

• International Area Studies Review
• /
• v.13 no.2
• /
• pp.643-666
• /
• 2009

When it comes to current balance, both of Korea and China enjoy the trade surplus in goods while both countries suffer trade deficit in service. This facts demonstrate that two countries have comparative disadvantages in service industry. In order to identify the international competitiveness of trade in service between Korea and China, several indexes such as TSI, RSCA and IMS was calculated, using the IMF's balance of payments (BOP) statistics as proxy. The results of this analysis are as follows. Korea has a comparative advantage in four sectors (Transportation services, Financial services, Royalties & license fees and Personal cultural recreation), while China has a comparative advantage in five sectors (Travel, Communication services, Insurance services, Computer & information services and Other Business services). Construction services are indeterminate. However, the competitiveness of the two sectors-communication and computer & information-which China has a comparative advantage will be transferred to Korea if some effort to reinforce the competitiveness is added because the gap is being narrowed.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.3
• /
• pp.239-249
• /
• 2022

This study aims to analyze and compare the activating factors of domestic and overseas scuba diving resorts. Our delphi survey was conducted three times in 30 experts who involved in operation and management including scuba diving resort management representative and training team leader. As a result of comparing the activating factors at domestic versus overseas, it was found that common important activating factors included expansion of convenient facilities at public diving places, installation of safety and medical facilities for divers, development of first aid system including AED and oxygen ventilator, requirement of convenient facilities such as water lift and toilet in diving boat, installation of diving boat screw safety system, local boat operation guideline, regular course training program for scuba diving, employment of professional scuba diving instructor and guide, communication and promotion through various SNS portals, promotion by divers' word of mouth, involvement in regional Diving Resort Association, involvement in Korean Diving Association, communication and mutual benefit with local fishing villages, and linkage policy with local tourism industry.