• Fashion & Textile Research Journal
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• v.17 no.1
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• pp.33-41
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• 2015

It analyzes the expressive characteristics of the third wave feminism revealed in the fashion photographs and examines the feminine image affected by the third wave feminism. For the research purposes, both literature review and case study were conducted together. Through the analysis on the expressive characteristics of the fashion photographs based on the characteristics of the third wave feminism, the followings are definitions of the feminine image affected by the third wave feminism. First, as the 'Female image with sexual freedom', it escapes from the passive viewpoint and expresses liberation and rights of women as the subject of the power rather than subordination using sexuality of women actively. Second, as the 'Female image with multiple aspects', it pursues an independent and strong image, challenges and threatens the man power. Third, as the 'Multicultural female image', it reduces a gap among colored races and many other cultures, seeks after rights and freedom independently escaping from the dual oppression, Fourth, as the 'Queer female image', it disorganizes dichotomous gender identity actively and pursues diverse gender identities. So, it shows that the third wave feminism expressed by the various media cultures influences the feminine image in a society at large creating a new image of a woman through exchanging and communicating with its recipients.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.1-26
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• 2020

This study aimed to figure out the characteristics and trends of female images in domestic cosmetic ads, in regard to the introduction and change of the feminism. To begin with, 86 TV commercials of Mamonde cosmetic brands, aired from 1991 to 2019, was analysed in both quantitative and qualitative method. In result, in the first period (1991~1997), the radical feminism was predominant, insisting equality with males. But in the second period (1998~2005), it returned to the liberal feminism in which conventional female images remains. In the third period (2006-2011), the feminism and the post feminism appeared to be mixed, while, in the fourth period (2012-2019), the post feminism has become remarkable where females actively pursue the beauty. To summarize, it is meaningful in academic aspect that the result is a case study which vertically examined the female images of one single cosmetic brand in terms of feminism, on the other hand, in practical aspect that they suggest the establishment of communication and creative strategies of female products.

• Fashion & Textile Research Journal
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• v.14 no.3
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• pp.465-471
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• 2012

This thesis collected words, feelings, and psychological images expressed in female faces in their 20s and 60s. The comparative analysis of the characteristics will be based on the effective image of direction and improvement. Through the analyzed station of word of images collected, female faces in 20s of image are positive images such as pretty, cute, and elegant; however, there were also negative images such as gloomy, sharp, and stubborn. Female faces in 60s image are negative image such as scary, gloomy, sharp, and stubborn. To the analyzed station of word's tendency (usually expressed appearance), external-oriented tendency significantly developed in their 20s and 60s. It shows that the importance of appearance is emphasized in women face image in 20s and 60s.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.309-314
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• 2021

Disney animation can be said to be part of American culture and art. With the changes in American society and culture, we can see the changes in the personality and social status of female characters in Disney animation. Especially in the Disney animation works published after 2000, many works showing equality in the social abilities and status of women and men have been published. In this study, the characteristics of female characters of the 20th century and the 21st century is compared and analyzed the characters of Elsa and Anna, who expressed the female image in a metaphorical way of 'Frozen 2'. And studied the characteristics and meanings of clothing and colorful shapes. This paper reveals the design elements needed to construct a gender-equality image of female characters, and hopes that it will become a useful research material for the animation industry and academia in the future.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.475-489
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• 2014

The aim of this study is to demonstrate the make-up culture of women by disclosing attitudes of make-up as to whether there will be differences or not according to personal weight interests & self-image. The study was performed with 218 consecutive women between the ages of 30 and 50 over 2 months from April 10th, 2012 till May 30th, 2012. The results were as follows. First, regarding make-up attitudes according to concerns of weight interests and self-image, there is no difference of make-up attitude by sophisticated image and pure image in case of weight concern. But there is a significant difference of make-up attitudes by concerns of weight interests in activities image. Second, highly populated group of sophisticated image, pure image, and active image has more activities of make-up attitudes. The higher concerns of appearance and the higher self-image, there was more positive attitude of make-up. Third, highly populated group of pure image and active image has more positive attitude of make-up in case of higher physical attractiveness.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.407-416
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• 2010

The purpose of this study was to examine the relationship among women's leisure dance participation, physical image and self-esteem. The subjects in this study were 300 female adults who were selected by cluster sampling from the population that consisted of women who were in their 20s to 50s. In the population, some women got leisure dance at fitness clubs, sport lovers' clubs and dance academies in Seoul and Gyeoggn Province as of 2009, and the others didn't. As for the reliability of the questionnaires used in the study, the Cronbach alpha coefficient of the questionnaires was above .70. The major statistical methods utilized in this study were Frequencies, reliability factor analysis, analysis covariate, regression analysis and path analysis. The findings of the study were as follows: First, the women who got leisuer dance evaluated their own physical image and self-esteem more favorably than the others who didn't. Second, the length of participation affected the body shape, satisfaction level and flexibility, and the intensity of participation impacted on the body shape and muscular power. Third, the length of participation had an impact on self-esteem, and the frequency of participation exerted a negative influence on that. Fourth, the degree of participation had a causal impact on physical image and self-esteem. In other words, the degree of getting leisure dance affected self-esteem in a firsthand manner and exerted a secondhand influence on that through physical image as well. The findings of the study suggested that physical image was one of major parameters to link participation in rhythmic exercise and self-esteem.

• The Inventors News
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• no.33
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• pp.2-2
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• 2005

인기 영화나 드라마 제목을 상표로 출원 - 천주교회, 이미지 단일화 위해 그림표지 상표 등록 - 전남 장흥군 `정남진` 상표등록 논란 - 현금영수증 특허권 시비 붙었다 - 옥시, 유사 상표권 분쟁 항소심에서도 `승소`

• Smart Media Journal
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• v.12 no.11
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• pp.165-174
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• 2023

This study sought to identify the causal relationship between variables through empirical analysis between Chinese female consumers' beauty SNS marketing, brand image, and brand attitude. Through the results of this study, it was confirmed that a causal relationship exists between each variable. In particular, it was confirmed that interactivity, a sub-factor of beauty SNS marketing, is a key factor influencing the variables of brand image and brand attitude. In addition, accessibility, a sub-factor of beauty SNS marketing, is also an important factor affecting brand image and brand attitude. It was confirmed that vitality and informativeness are important factors influencing brand image and brand attitude in that order.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.105-113
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• 1999

특정 사람에 대해 느끼는 이미지 또는 특정 사람이 가지는 이미지를 어떻게 평가하고 나타낼 수 있을까\ulcorner 본 연구에서는 사람에 대해 가지는 이미지를 표준적인 감성 어휘 척도를 활용하여 모델이 가지는 감성이미지가 무엇인지를 비교평가 할 수 있는 방법을 제시한다. 연구 대상으로는 국내 화장품 회사의 모델을 활용하였다. 4명의 모델을 전체와 부분 모습의 두 가지 형태로 제시하면서 각 인물이 가진 이미지를 평가하게 하였다. Personal 감성이미지를 평가하기 위해서 사람의 특성이나 이미지를 묘사하는 형용사 쌍 103개를 이용하였다. 모델 이미지에 대한 평가 반응은 요인분석을 통해 7개의 감성어휘 요인으로 나타났다. 우아한-천박한, 신선감-답답함, 편안함-불편함, 순수함-가식적인, 세련미-촌스러운, 진취성-보수성, 여성성-남성성, 4명의 모델들은 이 7가지 감성 이미지 요인에 따라 상호 차별적으로 나타났다. 인물 감성이미지는 감성적 어휘로 표현됨과 동시에 각 인물이 가진 고유하고 대표적인 personal image로 나타낼 수 있는가를 보여줄 수 있엇다. 본 연구에서는 개발된 감성이미지척도는 사람의 이미지를 평가하는 대표적인 감성척도로 이용될 수 있을 뿐 아니라, 특정 제품을 나타내는 모델이 일반인들에 어떤 이미지를 전달하는지 그리고 모델의 이미지와 제품이 지향하는 이미지와 얼마나 일치하는지를 평가할 수 있었다.

• Journal of the Korean Society of Costume
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• v.62 no.5
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• pp.44-58
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• 2012

The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.