• Journal of Distribution Research
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• v.13 no.1
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• pp.61-77
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• 2008

This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6484-6491
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• 2014

The human's basic desire for aesthetics, which has existed along with human history, has been more individualized and diversified according to the progress of modern economic social change. In the case of men, who have a relatively higher connection and experience of mass media compared to women, there is a characteristic to apply and utilize information acquisition and share appearance management quickly on the media. This paper classified and arranged the image and characteristics of the modern male image analyzed the relationship between men's appearance management and information exploration. In addition, exploration relation per information medium was considered by dividing the men's appearance management behavior and characteristics into make-up, hair management, skin care, hands and feet care, and plastic surgery. This appears to be useful for the industrial group, e.g. beauty treatment, cosmetics, hospital, etc. as advertisement marketing information.

• The Journal of Art Theory & Practice
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• no.4
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• pp.105-121
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• 2006

The term 'modern', in broader sense, refers to the concepts like modernity, modernization, modernism and the like, which came from Westernization impling the recognition of indigenous culture as being inferior to Western culture by comparison along with the expanded influences of the Empire of Japan. These concepts, however, rather than evolving from Western standards, came into being as a form of civilization led by Japan which had already tasted the fruits of modernization by 1920s. Since 1920s, the policy of, so-called, reconstructing Asian countries by Japan came to create eastern way of modernism, as a new East Asian trend mainly revealed in China which was against colonization after Japan's invasion and conquest of Manchuria. Therefore, Eastern' modern' unlike Western one could be understood in the widespread terminology, 'Modern(摩登)' in Shanghai, reflecting consciousness like 'Fashion' or 'Trend' in female images on a variety of visual media. By 1930s it was the most notable that 'modern' was accepted as something similar with 'Fashion', or 'Trend' in sociocultural contexts. These atmosphere had led commercial arts to enable to communicate with the public in a great deal of supports and success in Shanghai which was widely regarded as the citadel for the inflow of Western culture, among which transformations in female images were remarkable as a representative form of culture. It is also remarkable that 'historical modernity' transforming from the feudal age to modern society was considered a synchronic modernity, and nationalism was regarded as a sort of being modern, while involved in the newly-changed female images as a fashion mode. Changes in fashion including hair style in Shanghai by 1930s, as a way of expressions showing what was modern through commercial artistic productions, were easily noticed in visual media as an outlet of modern women's inner desire revealing their pursuit for new mode of life in metropolitan cities. As a characteristic of the time creating a new code of visual female images, it is notable that there existed another form of 'modern' satisfying socio-cultural needs of the general public seeking for being 'modern'.

• Journal of the Korean Home Economics Association
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• v.28 no.3
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• pp.13-24
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• 1990

The main purpose of this study are as follows ; 1) To examine closely the effect of personality dimension on brand image. 2) To investigate the difference of variables about brand image according to the characteristics of the population statistics and draw the strategies of marketing for our wear enterprises. A 300 Samples were selected from female in Seoul and the investigation was conducted during 21 days, from 1998. 9. 21 to 1988. 10. 11. As for survey methozs, the personality dimension test developed by Eysenk was adopted. To measure the brand image, the adjectives of the semantic differentia scale developed by Malhotra and adjective that has been used in various were image analysis were adopted. The data were analysed using the statistical technic of Correlation Coefficient, F-test, and X2 test. The Results obtained from this study were as follows. 1. There were partially significant relationships between adult female's four subordinate variables of the personality dimension and preferred brand image on Women's ready-made wear. 1) The people having a high Psychoticism tendency preferred "individual" image and less preferred "practical" image than the people of low Psychoticism. 2) The people having a high extraversion tendency preferred "bold", "aged" image and less preferred "feminine", "practical" image. 3) The unstable female having a high neuroticism tendency preferred "abscure" image and less preferred "Practical" "gaudy", "Open hearted" image. 4) The people having a high lie tendency perferred "intricate", "classical" image and less preferred "bold", "citified", "incongruous" image. 2. There were partially significant differences in adult female's preferred brand image on women's ready made wear according to the characteristics of the population statistics.

• Journal of the Korean Society of Costume
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• v.53 no.5
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• pp.111-124
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• 2003

The purpose of this study is to analyze how the women´s fashion with the design elements(silhouette, material, color, detail and trimming) of androgynous image which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. 1. The bon silhouette led the market in the first stage of mid 1980. The wool and leather with the masculine image, cotton and soft material with unisex image were used to express the androgynous image. The dark and mono tone with the masculine image were used a lot in color. In women´s fashion the minimalism style with simple image was expressed escaping from the decoration, in which the detail and trimming was not found as in men´s wear. 2. It showed that more and more feminine image was accepted in the second stage of early 1990. Women´s wear silhouette with the androgynous image has changed from masculine box silhouette boomed in the first stage to hourglass silhouette and slim silhouette. The wool and leather were used a lot as the materials in the first stage but the usage of the cotton with unisex image and soft texture were getting increased. The main colors were the black and the blue but the usage of the white and the red were on the increase showing the range of the use was extending. In the meantime, the detail and trimming were hardly used like in the first stage. 3. In the third stage of the late 1990, the silhouette has changed to slim style. The wool and leather were mainly used as the materials but the cotton and silk were on the increase showing that the materials of the feminine image were used in the women´s fashion with the androgynous image as well as the materials of masculine image. In color, the black and the white of the masculine image were used increasingly by the effect of the minimalism and the usage of the colors were various for the rising frequency of the trend colors usage.

• Fashion & Textile Research Journal
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• v.9 no.2
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• pp.145-150
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• 2007

Recently, active movements are occurring to reestablish our own traditional Korean images in all levels of society. One of them is about Ordinary Hanbok. Academics and business sectors are endeavoring to develop comfortable and Korean traditional Hanbok designs and popularize them as well. Based on the facts, the study focuses on developing Ordinary Hanbok designs for women by applying Korean traditional patchwork in order to present handmade, humane senses. First of all, the backgrounds, history and preference of Ordinary Hanbok are discussed through literatures and precedent studies as study methodology. Then, the study is analyzing the formative beauty of Korean traditional patchwork that contains emotions of women in the Chosun Dynasty. After that, it shows Ordinary Hanbok designs developed for women by using checks, free style, and yeoiju patterns of the fabrics dyed with clay and Chinese ink that recently attract people in particular. The results are like followings; First, the limits that excessive transformation of Hanbok may cause the lack of traditional beauty can be covered through using a variety of images of Korean traditional patchwork. Second, diverse face configuration of patchworks has very unique geometric forms so to be easily applied to modern Ordinary Hanbok designs. Third, the sewing technique of patchworks also plays a role as a design factor as important as face configuration. Fourth, utilizing fabric pieces may result in various unplanned face configuration and help resource recycling. Fifth, it is possible to coordinate Hanbok with other ordinary clothes that people normally wear on. Sixth, using patchworks images can encourage developing more active and refined designs added with traditional beauty. Seventh, natural dying and fabrics are eco-friendly, which is good for human health and environment. Finally, more studies should be done on design development based on precedent studies about Ordinary Hanbok. Also, it is important to foster social atmosphere and circumstances where people accept wearing Ordinary Hanbok as our natural culture.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1653-1662
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• 2018

Inspired by the increasing popularity of cosmetic-related mobile application as a tool for instant beautification, the present study examined colors of virtual makeup templates and makeup looks. A survey study was performed by thirty-six respondents to determine the top three desirable virtual makeup templates among nineteen templates. The templates of 'Bella', 'Hilary' and 'Cara' were then analyzed by makeup specialists and color experts for the evaluation of their makeup design and colors. Each color feature of three makeup templates were also evaluated through statistical analysis of ANOVA on the measure of $L^*a^*b^*$ crossed with five types of face elements on three types of virtual makeup images. Overall results indicate that Korean female users in their 20s and 30s preferred a similar makeup concept appeared in makeup template and key worlds. They also preferred a pale skin tone with higher lightness and a slightly higher saturated lip color as an emphasis than other features.

• Journal of the Korean Society of Costume
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• v.15
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.367-376
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• 2004

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the collar's figure according to the body type and the degree of satisfaction with their body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middleaged women. The women of the type 1 evaluated that portrait lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 2 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 3 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 4 evaluated that waist lapel collar were the most fascinating, elegant and active, tender and they preferred that style. There was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought breast/portrait lapel collar were more attractive, graceful and active, soft and they preferred that style. As satisfied with weight they regarded portrait lapel collar as more attrative, graceful and active, soft and they preferred that style. In this study we found that the middle-aged women evaluated the tailored jacket which was looking esthetic and fitting their body types, as the most attrative, elegant, active, and tender clothing and they prefered that kind of tailored jacket.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.77-85
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• 2009

Nowadays the numbers of the aging population are rapidly increasing in Korea, which became the 'aged country' from the year 2000. These aged people are getting more important consumer group and the products and services related to the silver industry are getting bigger. Universal fashion design is based on the concept of universal design that pursues the 'design for all'. This study aims to understand the physical, physiological, and psychological characteristics of the elderly women and apply the principles of universal design to universal fashion design for the elderly. Korean traditional vest, 'Baeja' was used as the design inference for the target of age 55 and older. This group is also called as 2Y2R(too young to retire), Tonk(too only no kids), Y-O(young-old) generation, or OPAL(old people with active life). Principles of universal design such as accessibility, flexibility in use, fair in use, aesthetics, safely-oriented were applied in developing the vest. This universal fashion products enable the elderly to have physical independence and make them have the self respect and better life.