• 한국의류산업학회지
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• 제14권3호
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• pp.423-429
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• 2012

This study investigated purchasing practice and size satisfaction to offer basic data to establish a marketing strategy and produce down-aging clothes for females in their 40s-50s. For the data analysis, crosstabs, factor analysis, and one-way ANOVA were used. The results were as follows; first, middle-aged women were observed to purchase down-aging clothes "to look younger" and not purchase clothes "due to the lack of right sizes." For women who answered to 'not purchase clothes', they also acknowledged that they intended to purchase down-aging clothes in the future if the right size is available. Second, people in their early 40s significantly considered perceptual qualities such as fashion and brand names while people in their late 50s placed the most importance in practicality and wearability. For body shapes, people with overweight body types were found to significantly consider physical performance, practicality, and wearability. Third, the examination of purchase satisfaction levels by age groups showed that younger age groups had high satisfaction level for wear functionality related items that included size and activity however, the late 50s group had the lowest satisfaction level. Middle-aged women purchased clothes to look younger however, they simultaneously wear clothes that are plain and conservative or respectable and graceful. Therefore, the development of products reflect the analysis of designs that can help create a more youthful appearance and women's preferred styles are needed in addition to the establishment of a differentiated sizing system for middle-aged female consumers in the incorporation of the characteristics of middle-aged women's body parts.

• 한국의류산업학회지
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• 제21권5호
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• pp.627-639
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• 2019

This study analyzes differences between the results of 3D direct measurements and automated measurements for Korean elderly females according to age groups, side somatotype, and BMI groups. This study compares the measurement differences of the direct and the 3D automated measurements for women between the ages of 70 to 85, according to age group, BMI group, and side somatotype. A comparison of the results of the direct measurement and the 3D automated measurements for elderly women show that a meaningful discrepancy exists for 29 items out of 33 items. Furthermore, the results of comparing the average error tolerance recommended by ISO20685 shows that 30 items out of 33 items exceeded ISO recommendations. The results of the automated measurement program shows a higher degree of accuracy for straight postures; however, this unsuitable for postures of elderly women with a changed somatotype. The analysis results of the measurement difference indicate the suitability of the automatic measurement programs is found to be high for stood postures, while problems seem to exist on several items along with an automated program is not appropriately used due to posture and part of body changes for elderly women. Therefore, it is recommended to develop an algorithm, that reflects the body changes of elderly women first and then upgrade the automated program equipped with a measurement size method. It is hoped that the study results can be utilized as base data for improving the automated measurement program.

• 한국의류산업학회지
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• 제20권1호
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• pp.75-82
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• 2018

This study was attempted to clarify differences in sizes and shapes of foot between 20's and 60-70's women and analyzed the characteristics of elderly women's foot shapes as compared with those of young. The 2D data were 101 elderly and 101 young women in Seoul and Gyeonggi-do. The results are as follows: Firstly, the foot length of the elderly was shorter than that of the young, the foot breadth and the heel width were widened, but the toes breadth became smaller and the deformity of the toe 1 and the first metatarsal part appeared. Secondly, in the Foot Index, there was a significant difference in age group, the young is more than the elderly in the narrow type, standard type, the elderly women showed more than three times the young in the wide type. Thirdly, in the factor analysis for the foot type classification, 'foot length' factors in both age groups were large. Next, young group were influenced by 'toes breadth', lateral ball breadth' factors, elderly group was influenced by the 'lateral ball breadth', 'medial ball breadth' factors. Lastly, in the cluster analysis of the elderly group, the types of sole were classified as W-Type(20.8%, wide foot and toes, large heel), H-type(20.8%, small toes breadth, heel), D-type(31.7%, long length and wide lateral ball) and A-Type(26.7%, which is found only in the elderly, small length and large toes angle). As a result, it is necessary to design the shoes that match the characteristics of the soles of the elderly women.

• 한국의류산업학회지
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• 제22권2호
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• pp.202-208
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• 2020

This study is to help produce highly comfortable and wearable and footwear based on the establishment of basic data for manufacturing elderly footwear patterns and products. For this, a survey of 207 women in their 20s and 60-70s was conducted to identify the wearing of shoes, inconvenience areas, purchase practices and footwear preferences by age group. The results are as follows. First, the average age of the young female group was 22.5 years old, the elderly female group was 68.8 years old, and the average shoe size was 236.3 mm for the young female group and 238.3 mm for the elderly female group. Second, young women wore shoes for a longer time than elderly women, resulting in swollen and numb legs, hardened soles, uncomfortable toes and sore heels. However, elderly women felt more uncomfortable wearing footwear than young women. They suffered pain in the joint area, heal and toe areas as well as had more toe deformations due to aging. Third, all age groups preferred athletic shoes and loafers as well as purchases from footwear brand stores and department stores. The elderly spent more money on shoes, longer time to buy and valued the feeling of wearing, whereas the young considered design first. Fourth, both age groups prefer low-heels and natural leather, the young preferred to wear various types of shoes; however, the elderly are found to desire shoes that are comfortable and stable in both form and wearing.

• 한국의류산업학회지
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• 제24권1호
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• pp.117-126
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• 2022

This study aims to analyze the sizing information of women's ready-to-wear pants as indicated on online retail websites and to suggest better sizing communication that can assist customers in making successful apparel size selections. We gathered size specifications and size reference information for basic straight pants from 34 online apparel retail websites. Although the Korean standard recommends labeling the body dimension-based sizing code and specification, most websites preferred to use various types of sizing codes. Body measurements were only used by a few websites, and garment dimension descriptions were the most common method to indicate product size. Many websites provided size reference information through customer review boards and fit model images, however, there was insufficient body size information to allow customers to infer the fit of their body type. When using the size guidance tools, the major data input points were stature and weight measurements. However, the waist measurements of pants sizes guided only by stature and weight values revealed inconsistent ease allowance for corresponding body size populations, especially in the overweight group. Based on our findings, we propose a more effective method of communicating the size information of pants online. We expect that this will contribute to the efficiency of online apparel product display and build a better shopping environment that satisfies both sellers and consumers.

• 한국의류산업학회지
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• 제5권5호
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• pp.503-510
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• 2003

The purpose this study is to segments apparel market based on difference real-self image and ideal-self image. The objects of the study were to prepare for the establishment of marketing strategy and alternative plan intended to users which are needed in subdivided market, after analyzing according to what the subdivided market is divided into due to the difference real-self image and idea-self image and what difference do they show as a demographic special quality or as a general active special quality in each subdivided market. Factor analysis was performed to determine the leading difference real-self image and ideal-self image, and cluster analysis was employed to identify groups of respondents based on the delineated five image difference factors. Based on the finding, three distinct groups were formed: ideal-self image seeker group, moderators group, real-self image seeker group. And logistic regression was used to assess the relative importance that demographic characteristics play in determining the segmentation. The results of this study show statistically significant differences among the three groups in terms of demographic. Marketing and management implications for effectively targeting the segments are discussed.

• 한국의류산업학회지
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• 제25권3호
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• pp.267-279
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• 2023

The current bra market and the purchasing behavior of women of the MZ generation in Korea are reviewed in this study. Therefore, basic data for bra product planning for women of the MZ generation are presented by investigating the wearing status and satisfaction. Through online surveys, 272 questionnaires were obtained and were analyzed through frequency analysis, cross-analysis, t-test, and variance analysis. Generation M and Generation Z share digital culture, but, due to age differences, they are compared by generation. There was, however, little significant difference between these groups. In addition, there was no significant difference between groups when factoring for the time of wearing, place of purchase, and material of bras. However, there were big differences between groups depending on whether bras had wires, lace, and their size, especially in body correction items. According to the results, it is pointless to target each generation when making a bra. Also, the young generation consumers are more interested in functionality than in the design compared to 10 years ago. It will improve consumer satisfaction if two different types of bras are produced; one that corrects the body and one that fits well even if the body is less corrected.

• 문화기술의 융합
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• 제10권3호
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• pp.605-611
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• 2024

본 연구는 패션 산업에서 업사이클링에 대한 관심이 증가함에 따라 대량 생산과 패스트 패션으로 인한 환경 파괴에 대한 우려가 커지고 있는 상황에서 진행되었다. 환경 윤리적 측면을 강조하며, 전통적인 업사이클링 개념을 넘어서 새로운 표현 방법을 도입하는 것을 목표로 하고 있다. 특히 기존 의류의 위치, 기능 및 역할을 변경하여 새로운 업사이클링 패션디자인을 제안한다. 작품제작의 타겟은 20대와 30대 여성을 대상으로 하며, 여러 재료와 자주 버려지는 의류 등을 활용하여 다양한 표현을 제공한다. 이를 통해 환경적 책임을 다루면서도 창의적인 디자인을 구현하는 디자인 개발에 도움이 될 것을 기대한다.

• 한국의류학회지
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• 제36권4호
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• pp.456-471
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• 2012

This study creates a method with more scientific patterns for use in designing golfwear slacks patterns that better reflect the unique characteristics of body types for elderly women aged 60 or older. This study investigates (when designing human-engineering golfwear slacks for elderly women) the body types of elderly women and design slacks patterns suitable for golf actions in order to design golfwear slacks that show excellence in function and aesthetics as well as for exercise and everyday wear conditions. The study indicated that "total crotch length" was the design element for most considerations when manufacturing golf slacks. A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85. All 6 firms participating replied "No" two the question "Do you produce in consideration of the body types of women over 60 years of age?" Polyester-polyurethane composites were the most widely used (among golf slacks materials) as spring-autumn applications.

• 한국의류학회지
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• 제43권1호
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• pp.112-124
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• 2019

This study investigated the effects of perceived ageism on appearance related quality of life through appearance satisfaction among older Korean women. Testing the proposed model showed associations among variables and the mediating effects of appearance satisfaction in the relationship between perceived ageism and appearance related psychological and social quality of life. Structural equation modeling analyses upheld the proposed model for 221 women aged 60 and over. The results revealed that older women's perception of ageism negatively influenced appearance satisfaction that subsequently affected perceived levels of both psychological and social quality of life in a negative direction. The direct effects of perceived ageism on both psychological and social quality of life were not found; however, the indirect effects of perceived ageism on these two variables through appearance satisfaction were found significant and negative. This indicated a fully mediating effect of appearance satisfaction in the relationships. The results of this study highlight that perceptions of ageism and its association with body image should be considered to understand the overall quality of life among older women.