• Title/Summary/Keyword: 언택트 시대

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A Theoretical Review on the Untact Marketing of the COVID-19 Period Hospitality Industry Services (코로나 시대 환대산업 서비스의 언택트 마케팅에 관한 고찰)

  • Kang, Hee-Seog;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.7
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    • pp.161-173
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    • 2020
  • In-depth interview in the field of hospitality industry services was conducted in COVID- 19. Introduction of kiosks for non-face-to-face services using untact technology, reservation, pay systems, self-service, service improvement using room service should be carried out. It is also necessary to implement Instagram, Facebook, YouTube, P-blogs, online broadcasting and live commerce through the establishment of m-channel system through untact marketing sales channels in the hospitality industry now that the product composition to solve the pro -blem of untact marketing is drawing attention due to diversification of online sales channe -ls. Now, the recognition of important elements of service education and a establishment of differentiated system of untact marketing, expansion of untact sale channel, implementation of non-face-to-face counseling service and introduction of pre-booking, telecommuting were recognized as urgent parts. In particular, a service differentiation and importance of human services, which were recognized free of charge, have re-recognized as premium, and quality service aspect of the hospitality industry in untact and the direction to diversify marketing channels are presented.

Untact Medical Services Campaign Awareness of Univ. Students in the COVID-19 Era using Q Methodology (Q 방법론으로 분석한 코로나 시대의 의료 언택트 서비스 캠페인에 관한 대학생 인식)

  • Lee, Jei-Young;Kim, Jee-Hee
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.8
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    • pp.411-421
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    • 2021
  • The purpose of the study was to identify the untact medical services campaign awareness in COVID-19 era using Q methodology. We used subjective analysis for this purpose and examined 1) what are the types of untact medical services campaign awareness? and 2) what are the homogeneous characteristics and implications between each type? We composed a Q concourse through interviews with university students to write Q statements, selected a P sample, and used Q-sort obtained from the sorting process to analyze it through Q-factor analysis in the PC QUANL program. Q methodology was used to examine the subjective tendency of untact medical services campaign awareness in COVID-19 era. As a result of the analysis, four types were identified. 1) Type 1 (N=7): Belief & official announcement type, 2) Type 2 (N=4): Governmental notice type, 3) Type 3 (N=3): Medical information public notice type, 4) Type 4 (N=2): Sympathetic information type. An insightful analysis was derived in that the analysis could identify factors in the schema of respondents related to untact medical services in COVID-19 era.

Research and Development of Virtual School Life Experiencing Contents Using Virtual Reality Technology in the Untact Era (언택트 시대에 가상현실 기술을 이용한 가상 학교생활 체험 콘텐츠 연구 및 개발)

  • Sim, Jae-hyeok;Cho, Sae-Hong
    • Journal of Advanced Navigation Technology
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    • v.25 no.1
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    • pp.108-114
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    • 2021
  • In recent years, human is experiencing an 'untact' era that has not been existed before. A remarkable features of an untact era is a limited or no interaction with other people and things in a daily life. In order to overcome this special situation, diverse state-of-the-art technologies like ICT technology are being used to give the effect of face-to-face and contact. In particular, Virtual Reality technology allows users to actively interact with virtual environments, objects, and other people, thereby providing effects that are as similar as possible to experience in real life. School freshmen are also experiencing various inconveniences because they are not experiencing the environment or academic management of newly admitted schools in the untact era. This research is a study and implementation of 'Virtual School Life Experience Content' which provides new students to tour campus, to utilize the school buildings facilities, to experience of academic schedules including course registration, and to participate in school events in an environment that is as close as possible to the real campus. Freshmen will be able to easily adapt to a new school through the implemented VR content.

A Travel Trend in the Untact Era, 'GO Car Camping' (언택트 시대의 떠오르는 여행 트랜드, 'GO차박')

  • Park, Ha Yun;Park, Yeon Su;Lee, Young Jin;Ahn, You Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.237-238
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    • 2022
  • 본 연구에서는 언택트 시대에 여행 트렌드가 된 차박을 위한 모바일 앱 'GO차박'을 설계하고 구현하였다. 코로나 19로 인해 언택트 문화가 새로운 트렌드로 자리 잡게 되면서 '차박'에 대한 관심이 급격하게 증가하게 되었다. 이에 따라 차박에 대한 정보를 찾는 수요자와 정보는 증가하였으나 방대한 정보에 대한 용이한 접근을 제공하고 증가하는 수요자를 만족시킬 수 있는 어플리케이션은 미흡하였다. 따라서 본 연구에서는 많은 차박 수요자들에게 쉽게 접근하여 차박에 대한 정보를 종합적이고 간편하게 찾아볼 수 있고 서로 정보 공유도 할 수 있는 모바일 앱을 제공하고자 'GO차박'을 개발하게 되었다. 방대한 정보를 다루기 때문에 깔끔한 UI를 구성하였고 Firebase와 NaverSearch API, Naver Map API, OpenWeatherAPI를 사용하여 정보의 정확도를 높이고자 하였다. 본문에서는 차박 앱에 대한 주요 기능들을 설명하고 결론에서는 'GO차박'의 기대 효과와 향후 확장 방향에 대해 제시하고 있다.

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A Case Study on the Distribution of Cultural Contents in the Untact Era Using Big Data (빅데이터를 활용한 언택트 시대의 1인 콘텐츠 유통 사례 분석)

  • Wang, Deok-won;Kim, Jeong-hyeon;Son, Hye-ji;Jeon, Min-jun;Choi, Hun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.301-302
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    • 2021
  • After the Korona 19, "social distancing" was implemented, existing "pop culture" or entertainment programs were unable to communicate in both directions and declined. Since then, "Untact content" has shown its potential to grow due to untouch performances such as BTS' "Bangbangcon" and the rapid growth of Netflix, a global OTT (online video service). In addition, most of the global and Untact content is online and digital, which means a huge amount of big data will be poured out. Therefore, analyzing the big data poured out during the distribution of untact content will help us identify consumers' needs, and the growth expectations will also be high. Therefore, we would like to explore the research cases that have been conducted in existing studies regarding the subject of the study and analyze how big data can affect the distribution of content in the Untact era.

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The Untact Era, the Influence of Interpersonal Ability, Self-esteem on Communication skills in Nursing Freshman (언택트 시대, 간호학과 신입생의 대인관계 능력, 자아존중감이 의사소통 능력에 미치는 영향)

  • Chung, Sun-Young;Kang, Gyun-Young
    • Journal of Convergence for Information Technology
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    • v.12 no.4
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    • pp.85-94
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    • 2022
  • This study is a descriptive study to investigate the influence of interpersonal relationships and self-esteem on communication skills of nursing freshmen in the untact era. The subjects of this study were 336 nursing freshmen at a university located in w city. The data was collected from 11st to 21st, May 2020. The collected data were analyzed by t-test, Person's correlation coefficient and multiple regression analysis. As a result of the study, the interpersonal skills of the subjects showed a positive correlation with self-esteem and communication skills, and it was found that there was a positive correlation between self-esteem and communication skills. The interpersonal sub-factors affecting communication skills were communication, understanding, openness, sensitivity, and satisfaction. Therefore, It is necessary to make efforts to improve communication skills of students enrolled in the nursing department in the untact era, and educational interventions and educational interventions that can enhance communication skills by utilizing interpersonal skills and self-esteem are needed.

Communication and Implications of the Untact Era through Hanji Works - Focusing on Moon-jung's Art - (한지 작품을 통한 언택트 시대의 소통과 함의 - 본인의 작품을 중심으로)

  • Kim, Moon-Jung
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.47-57
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    • 2021
  • The purpose of this study is to find out what the implications for communication in the Untacted era are through interpretation of works created by researchers for communication and relationship using traditional Hanji materials as a new communication method to cope with the situation of Corona 19. This work uses an in-depth interpretation of the motivations, intentions, and meanings of researchers who are challenged with their experience, knowledge, and intuitive insights. The works and interpretations that were originally exhibited for the purpose of human relations and communication using Hanji materials representing traditional Korean beauty are as follows. First, creative activities that utilize traditional materials for human relations and communication through overcoming the limitations of the untact era, such as Corona 19, are helpful for mutual understanding and finding meaning. Second, the use of traditional materials for the formation of relationships and communication between people in the same ethnicity, language, and space can be a medium for forming a common perception. The findings will provide motivation for the use and expansion of human relationships and communication in disaster situations as basic data.

An Exploratory Study on the Learning Community: Focusing on the Covid19 Untact Era (배움공동체에 대한 탐색적 연구 : covid19 언택트시대를 중심으로)

  • Jeong, Su-Jeong;Im, Hong-Nam;Park, Hong-Jae
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.237-245
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    • 2022
  • This study examines the social discourse on the characteristics of the learning community in the untact era, and discusses the directions that learning communities for children could explore and consider in the pandemic situation and beyond. For this purpose, big data for one year, from January 20, 2020 to January 20, 2021, were collected through internet portal sites (includingincluding Google News, Daum, Naver and other News surfaces), using two keywords "untact" and "learning community", and analyzed by employing a word frequency and network analysis method. The analysis results show that several important terms, such as 'village education community', 'operation', 'activity', 'corona 19', 'support', and 'online' are closely related to the learning community in the untact era. The findings from this study also have implications for developing the learning community as an alternative model to fill the existing gaps in public care and education for children during the prolonged pandemic and afterwards. In conclusion, the study findings highlight that it is meaningful to identify key terms and concepts through word frequency analysis in order to examine social trends and issues related to the learning community.