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The Korea Entertainment Industry Association (한국엔터테인먼트산업학회)
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Untact Medical Services Campaign Awareness of Univ. Students in the COVID-19 Era using Q Methodology

Q 방법론으로 분석한 코로나 시대의 의료 언택트 서비스 캠페인에 관한 대학생 인식

  • Lee, Jei-Young (Department of Advertising and Public Relations, Catholic Kwandong University) ;
  • Kim, Jee-Hee (Department of Emergency Medical Services, Kangwon National University)
  • 이제영 (가톨릭관동대학교 광고홍보학과) ;
  • 김지희 (강원대학교 응급구조학과)
  • Received : 2021.11.19
  • Accepted : 2021.12.27
  • Published : 2021.12.31
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Abstract

The purpose of the study was to identify the untact medical services campaign awareness in COVID-19 era using Q methodology. We used subjective analysis for this purpose and examined 1) what are the types of untact medical services campaign awareness? and 2) what are the homogeneous characteristics and implications between each type? We composed a Q concourse through interviews with university students to write Q statements, selected a P sample, and used Q-sort obtained from the sorting process to analyze it through Q-factor analysis in the PC QUANL program. Q methodology was used to examine the subjective tendency of untact medical services campaign awareness in COVID-19 era. As a result of the analysis, four types were identified. 1) Type 1 (N=7): Belief & official announcement type, 2) Type 2 (N=4): Governmental notice type, 3) Type 3 (N=3): Medical information public notice type, 4) Type 4 (N=2): Sympathetic information type. An insightful analysis was derived in that the analysis could identify factors in the schema of respondents related to untact medical services in COVID-19 era.

논문의 목적은 Q방법론을 사용하여 COVID-19 시대의 의료 언택트 서비스 캠페인 인식을 확인하고 그 의미를 논의하는 것이었다. 이 연구에서는 위와 같은 연구주제와 목적을 위하여 주관성 연구분석을 사용하였다. 또한 이 분석은 연구문제로서, 1) 언택트 의료서비스 캠페인 인식의 유형들은 어떠하며, 2) 논의된 유형들 간의 유사한(일치하는) 특성과 함의점(시사점)들은 무엇인지에 관하여 점검(진단)하였다. Q진술문들은 사전 조사에 참여한 대학생들(설문조사 응답자)과의 인터뷰를 통한 Q모집단으로 최종 구성되었다. 그리고 사용처리된 Q-과정체제는 PC QUANL 프로그램의 Q요인분석을 통하여 분석되었다. 본 논의에서 사용된 Q방법론은 COVID-19 시대의 의료 언택트 서비스 캠페인 인식에 관한 주관적인 성향을 알아보기 위하여 사용되었다. 연구분석의 결과, 총 4개의 유형이 확인되었으며, 1유형(N=7)은 '신뢰 및 공지 유형', 2유형(N=4)은 '정부적 차원의 공지 유형', 3유형(N=3)은 '의학적 정보의 공지 유형', 4유형(N=2)은 '공감적 정보 유형' 등으로 분류되었다. 이와 같은 통찰력있는 논의분석은 COVID-19 시대의 의료 언택트 서비스와 관련된 응답자들의 주관성 유형요인들을 확인하고 진단하는 데 도움을 주었다.

Keywords

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