• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.328-338
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• 2014

Nowadays idol pop singers are popular with teenagers and adult. Accordingly idol pop singers take a picture of advertisement. because idol pop singers have a lot of fans who are willing to use advertising products. The purpose of the present study examined causes of idol worship and differences of causes of idol worship between in idol fans' 10's and 20's. And this article investigated idol fans' intention to purchase the merchandises advertised by idol. The result showed that idol's features, idol's evaluation, idol's ways of expression, romanticization of the idol had significant effect on idol worship. And there were no significant differences of idol worship between in idol fans' 10's and 20's. Also these causes of idol worship affected on Idol fans' intention to purchase the merchandises advertised by idol. In other words, idol worship was partially mediated the positive relation between by causes of idol worship and intention to purchase the merchandises.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.158-168
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• 2020

This paper analyzed the process of text generation of the fan-made works in Korean idol. The subjects of the study adopted the fan-made works of 'BTS' and 'EXO'. This is applied the concepts of 'Apparatus-Operator' and 'Technical form' in Vilém Flusser. Idol contents build a database of fan-made works and create the storyworld through separation and integration of fan's interpretations. By decontextualizing and recontextualizing the idol contents, fans reinforce and extend the original texts.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.327-328
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• 2012

본 연구의 목적은 TV드라마 출연 여성 아이돌스타의 스타 마케팅 기법과 이에 따른 수용자의 선호유형을 분석해 보는 것이다. 아이돌 스타의 TV방송 드라마 출연은 최근 유행처럼 빠르게 번지고 있다. 철저한 스타마케팅 차원에서 고려된 것이기는 하지만 남성아이돌 스타와 다르게 여성 아이돌 스타가 방송 드라마에서 차지하는 비중은 상대적으로 아직까지 매우 미약한 수준에 그치고 있다. 이는 드라마 소비계층의 차별적 요인도 있겠지만 전반적 여성 아이돌 스타에 대한 수용자들의 인식이 남성 아이돌과는 다른 방식으로 작용한다는 것을 의미하기도 하다. 따라서 본 연구는 남성 아이돌 스타와 차별화된 여성 스타에 대한 수용자 인식유형과 이에 따른 팬덤현상을 주관성 연구방법인 Q방법론을 중심으로 분석해 볼 것이다.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.221-232
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• 2019

The uniqueness of the K-Pop 'idol' culture, which is a key area of its success, can be found not only through the acceptance of diverse cultures and the strengthening of the performance capacity, but also by the effective utilization of new technological environment. As a result, the Korean idol system, which is distinguished from the Japanese idol system, is established. And these systems are evolving with new technological environments. This paper examines the process of evolution of the Korean idol system that adapts to the technical environment through the case of the idol girl group 'IZ*ONE'. 'IZ*ONE' not only achieved rapid success by actively utilizing SNS and new media and producing interactive narratives, but also establishing stable expansion and homogeneity of fandom through interactive rituals. By comparing the evolution and achievement of such a system with the Japanese idol system, we will be able to present the factors of K-Pop success more clearly.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.605-616
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• 2022

Given that the current Idol fandom has been enormously affected by the development of digital technology such as the Internet, mobile or social media, this study explored how generational fandom culture has been shifted depending on the fandom's use of differential online platforms and services, i.e., online community vs. social network services. The survey results indicate that 3^rd generation fandom showed significantly greater intimacy, greater attachment/worship, greater similarity toward Idol stars as well as greater fandom loyalty and greater fandom identity than 1^st and 2^nd generation fandom. Similarly, compared to online community centered fandom, social network centered fandom showed greater intimacy, greater attachment/worship, greater similarity as well as greater fandom loyalty and identity than community-centered fandom.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.69-78
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• 2020

K/DA is a K-pop virtual idol based on the game character. This study analyzed the creation process, characteristics and existential meaning of virtual idols from the perspective of Pataphysics. K/DA is a character with both characteristics of game character and K-pop girl group. Also, virtual character and real idol share the body through motion capture and augmented reality(AR). As a result, K/DA crosses virtual and reality, and at the same time becomes a pataphysical subject that does not belong to either virtual or reality. K/DA is suggested a third zone where digital subjects will be located in the future.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.1-18
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• 2021

Idol music, which began to gain huge popularity in the domestic music market in the mid-1990s, has become one of the major global contents thanks to the global popularity of K-POP. As a result, the Korean music market continues to grow, forming the world's sixth-largest music market, and domestic music agencies are focusing more on fostering idol groups and producing idol music. The global success of idol music is surprising, but this has resulted in the domestic music market being biased toward idol music. As a result of the study, it was confirmed that there are several problems with the phenomenon of being biased toward similar types of musicians and music content. First, just as trend-oriented cultural contents face the problem of life expectancy all the time, the "Korean Wave" is also forced to think in terms of identity and sustainability. Second, it was observed that only consumers of a certain age may cause cultural alienation of other age groups, and thirdly, various problems such as shrinking creative paths due to the size of the cost required for idol group production and the lifespan of idol musicians' art activities. This paper derives the reality of the domestic idol bias phenomenon through comparative analysis of the English-American music market and the domestic music market, which have had a profound influence on the global music market in popular music history, and verified the theory and results through an expert survey using the Likert scale. In addition, the problems caused by the idol bias phenomenon were considered based on the theory of cultural diversity, and improvement directions were also suggested to solve this problem.

• Journal of Platform Technology
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• v.12 no.1
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• pp.55-66
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• 2024

The K-POP market has become influential not only in culture but also in society as a whole, including diplomacy and environmental movements. As a result, various papers have been conducted based on machine learning to identify the success factors of idols by utilizing traditional data such as music and recordings. However, there is a limitation that previous studies have not reflected the influence of new media platforms such as Instagram releases, YouTube shorts, TikTok, Twitter, etc. on the popularity of idols. Therefore, it is difficult to clarify the causal relationship of recent idol success factors because the existing studies do not consider the daily changing media trends. To solve these problems, this paper proposes a data collection system and analysis methodology for idol-related data. By developing a container-based real-time data collection automation system that reflects the specificity of idol data, we secure the stability and scalability of idol data collection and compare and analyze the clusters of successful idols through a K-Means clustering-based outlier detection model. As a result, we were able to identify commonalities among successful idols such as gender, time of success after album release, and association with new media. Through this, it is expected that we can finally plan optimal comeback promotions for each idol, album type, and comeback period to improve the chances of idol success.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.291-302
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• 2020

Korean popular music industry, which is lead by "Idol group", has forsaken their fandom all over the world. Therefore, idol groups has become not only an artist but also the most influential people in the Korean economy. A global idol group with a strong fandom can earn more than a trillion-dollar by attracting their global fan's interest in Korea. In other words, it is considerably important to carry the idol to a successful conclusion. This study tries to expect whether the idols can be survived or not at a certain point after their debut by ANN, Decision Tree, Random Forest. We decide that certain point as the three-year and eight-year after their debut, because it is their break-even point year and the year after their average renewal of the contract. In addition, this study also explains which feature is the most important to their survival by feature importance and Logistic regression. In conclusion, features like the number of idol competitors, the number of debut members and the number of the genre are significant. These results shed light on the efficient management of K-Pop idol to improve industrial competitiveness.

• Smart Media Journal
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• v.12 no.7
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• pp.68-75
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• 2023

In this study, I would like to conduct a study on the design of chat UX between fandom and idol. The 1:多 form of message exposure method between idols and fandom was studied and the optimal exposure form and speed were tested. Based on the results of the experiment, 30 sentences were selected per second among various options, and based on this, the results were applied to the actual Universe platform to facilitate communication between idols and fans.