• Journal of Digital Convergence
• /
• v.16 no.12
• /
• pp.231-241
• /
• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• Journal of Navigation and Port Research
• /
• v.36 no.8
• /
• pp.673-681
• /
• 2012

As competition increases among ports, new marketing strategies and differentiated means in addition to the existing core services are needed to prevent existing container shipping companies from escaping and to attract new customers. The additional services and reward programs are investigated. How these variables affect relational commitment in terms of customer retention is examined. Customers of the container terminals are examined in terms of psychological behavior. This study presents the structural equation model that shows the connection among benefits, rewards, switching costs and relational commitment. The empirical analysis is done with the subject of the container terminal users and the implications are derived.

• The Journal of the Korea Contents Association
• /
• v.12 no.1
• /
• pp.400-408
• /
• 2012

The purpose of this study was to grasp the relationship among general characteristic, work characteristic, job stress and social psychological stress by targeting dental hygienists in a certain area. By using self-administered questionnaire, it was possible to get following results from 219 people. The total score of job stress of dental hygienist was $47.41{\pm}7.46$. The people who are younger, take lower positions at their workplace and not married showed higher stress about physical environment, autonomous work and improper compensation. The people with lower income showed higher stress about autonomous work and the people with lower academic background showed higher stress about physical environment and autonomous work. The people who spend more time at their workplace showed higher stress about autonomous work and showed lower stress about relational conflict, organization system, improper compensation and work culture. The job stress about physical environment, job request, autonomous work, unstable work, improper compensation and workplace culture had a positive correlation with social psychological stress. It was found that unstable work, organization system, improper compensation and higher position gave effects to social psychological stress.

• Journal of Digital Convergence
• /
• v.16 no.2
• /
• pp.235-242
• /
• 2018

The purpose of this study is to provide basic data for human resource management and efficient hospital management of organization by checking the effect of psychological contract of nurses on voice behavior. It is a descriptive research study that survey nurses who consented responded to the research questions. As a result, nurse practitioners showed a low level of perceptions of organizational commitment, psychological contracts, transactional contract and relational contract. There was a positive correlation between transactional contract and constructive voice(p<.05), and there was a negative correlation between relational contract and destructive voice(p<.05). Therefore, it is necessary to establish a system in which internal and external compensation can be made according to changes in roles of nurses in order to carry out new polices and organizational changes. It is also necessary to improve the organizational culture so that nurses can actively participate in policy and organizational change.

• Korean Journal of Social Welfare
• /
• v.56 no.4
• /
• pp.269-290
• /
• 2004

The purpose of this study was to examine the impact of psychosocial protective and risk factors on problem drinking among American adolescents. In addition, this study investigated the compensatory and buffering effects of psychosocial protective factors. The sample consisted 4,362 10th graders taken from the Monitoring the Future Study 2002. This study performed the hierarchical regression analysis for data analyses. The main findings provided that friend influence, sensation-seeking, and tolerance of deviance had significant positive relationships with problem drinking as risk factors. This study also revealed that negative perception on drinking, parental bonding, school bonding, and prosocial activity had significant direct impacts in decreasing problem drinking, which explains the compensatory effect of protective factors. Additionally, this study showed that negative perception on drinking had a significant buffering effect moderating friend influence on adolescents' opportunities exposed to problem drinking. The results of this study suggest some practical implications for preventive intervention programs that target adolescent problem drinking.

• Journal of Digital Convergence
• /
• v.17 no.12
• /
• pp.139-145
• /
• 2019

The purpose of this study is to analyze the effects of black consumer behavior on turnover intentions. Baron and kenny (1986) The effectiveness of the analysis results, according to the verification procedure. Results of empirical analysis are as follow. black-consumer behavior has the significant positive effect on the intention of turnover of employee in restaurant. and The significance of this study indicates that service employee's psychological contract violation plays a role as mediated variable influencing the relationship between black-consumer behavior and intention of turnover. Based on the results of the empirical analysis, it was suggested that measures such as a policy banning access to black consumers or compensation system such as emotional labor allowance were needed to reduce the degree of turnover of the members of the organization. Finally, the methodological limitations of this study are presented.

• Cartoon and Animation Studies
• /
• s.18
• /
• pp.73-88
• /
• 2010

With the recent trend of Web 2.0, experts argue that the UCC age has blossomed where people themselves produce their own content and share it on the Internet. However, more academic studies on video UCC production are needed to understand fully the video UCC phenomenon in Korea. This study was done as an exploratory study to investigate the motivations for video UCC production and its effects. Results reveal that the important motivations for participating in video UCC creation are fun, sharing, and self-expression. For the rewards for video UCC creation participation, feedback, sharing and self-satisfaction are considered valuable psychological rewards by the video UCC creators. Furthermore, the total amount of video UCC production is positively correlated with self-evaluation of fun, importance, and practicality of the video UCC content.

• Korean Journal of Forensic Psychology
• /
• v.11 no.2
• /
• pp.135-153
• /
• 2020

Identifiable victim effect refers to the tendency of greater sympathy and helping behavior to identifiable victims than to abstract, unidentifiable ones. This research tested whether this tendency also affects third-party's punishment and compensation judgments in jury context for public's legal judgments. In addition, through the Identifiable victim effect in such legal judgment, we intended to explain the effect of 'the bill named for victim', putting the victim's real name and identity at the forefront, which is aimed at strengthening the punishment of related crimes by gaining public attention and support. To do so, we conducted experiments with hypothetical traffic accident scenarios that controlled legal components while manipulating victim's identifying information. In experiment 1, each participant read a scenario of an anonymous victim (unidentifiable condition) or a nonanonymous victim that included personal information such as name and age (identifiable condition) and made judgments on the degree of punishment and compensation. The results showed no effect of identifiability on third-party's punishment and compensation judgments, but moderation effect of BJW was obtained in the identifiable condition. That is, those with higher BJW showed greater tendency of punishment and compensation for identifiable victims. In Experiment 2, we compared an anonymous victim (unidentifiable condition) against a well-conducted victim (positive condition) and ill-conducted victim (negative condition) to test the effects of victim's characteristics on punishment for offender and compensation for victims. The results showed lower compensation for an ill-conducted victim than for an anonymous one. In addition, across all conditions except for negative condition, participants made punishment and compensation judgments higher than the average judicial precedents of 10-point presented in the rating scale. This research showed that victim's characteristics other than legal components affects third-party's legal decision making. Furthermore, we interpreted third-party's tendency to impose higher punishment and compensation with effect of 'the bill named for victim' and proposed social and legal discussion for and future research.

• Journal of Korea Society of Industrial Information Systems
• /
• v.28 no.2
• /
• pp.31-45
• /
• 2023

This study deals with exploring qualitative steps and paths that appear as YouTube users' usage time increases quantitatively. For the study, I applied theories from psychology and neuroscience, subdivided the interval between the personalization algorithm of the recommendation system, and active use and analyzed the relationship between variables in this process. According to the theory behavioral model theory (FBM), variable reward, and dopamine addiction were applied. Personalization algorithms easy clicks as triggers according to associated content presentation functions in behavioral model theory (FBM). Variable rewards increase motivational effectiveness with unpredictability of the content you search, and dopamine nation is summarized as stimulating the dopaminergic nerve to continuously and actively consume content. This study is expected to make an academic and practical contribution in that it divides the purpose of use of content in the personalization algorithm and active use section into four stages from a psychological perspective: first use, reuse, continuous use, and active use, and analyzes the path.

• Journal of Convergence for Information Technology
• /
• v.10 no.12
• /
• pp.91-99
• /
• 2020

The aim of this study to assess the effect of information security policy awareness, information security involvement, compliance behavioral intention on information security behavior The research method is composed of a cross-sectional design of reward and fairness. This paper focuses on the process of organizational policy on the information security compliance intention in the individual decision-making process. As a result, the reward had a significant effect on compliance behavioral intention, and it was found that influence of the psychological reward-based condition was greater than the material reward-based condition. The fairness had a significant effect on information security policy awareness, information security involvement, information security behavior, and it was found that influence of the equity-based condition was greater than the equality-based condition. The exploration model was verified as a multiple mediation model. In addition, the discussion presented the necessary research direction from the perspective of synergy by the cultural environment of individuals and organizations.