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http://dx.doi.org/10.14400/JDC.2019.17.12.139

The Effect of Black Consumer Behavior on the Intention of Turnover: Focusing on the Mediation Effect of Psychological Contract Violation  

Yang, Jin-Ho (Division of Business Administration, Uiduk University)
Kwon, Hyeok-Gi (Division of Business Administration, Dongeui University)
Publication Information
Journal of Digital Convergence / v.17, no.12, 2019 , pp. 139-145 More about this Journal
Abstract
The purpose of this study is to analyze the effects of black consumer behavior on turnover intentions. Baron and kenny (1986) The effectiveness of the analysis results, according to the verification procedure. Results of empirical analysis are as follow. black-consumer behavior has the significant positive effect on the intention of turnover of employee in restaurant. and The significance of this study indicates that service employee's psychological contract violation plays a role as mediated variable influencing the relationship between black-consumer behavior and intention of turnover. Based on the results of the empirical analysis, it was suggested that measures such as a policy banning access to black consumers or compensation system such as emotional labor allowance were needed to reduce the degree of turnover of the members of the organization. Finally, the methodological limitations of this study are presented.
Keywords
Black Consumer; Black Consumer Behavior; Intention of Turnover; Psychological Contract Violation; Psychological Contract;
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Times Cited By KSCI : 4  (Citation Analysis)
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