• Information Systems Review
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• v.21 no.1
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• pp.23-38
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• 2019

The social network service (SNS) is one of the important marketing channels, so many companies actively exploit SNSs by posting SNS messages with appropriate content and style for their customers. In this paper, we focused on the psychological distances embedded in the SNS messages and developed a method to measure the psychological distance in SNS message by mixing a traditional content analysis, natural language processing (NLP), and machine learning. Through a traditional content analysis by human coding, the psychological distance was extracted from the SNS message, and these coding results were used for input data for NLP and machine learning. With NLP, word embedding was executed and Bag of Word was created. The Support Vector Machine, one of machine learning techniques was performed to train and test the psychological distance in SNS message. As a result, sensitivity and precision of SVM prediction were significantly low because of the extreme skewness of dataset. We improved the performance of SVM by balancing the ratio of data by upsampling technique and using data coded with the same value in first content analysis. All performance index was more than 70%, which showed that psychological distance can be measured well.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.111-118
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• 2012

This study examined the psychological characteristics of the Koreans Uzzul(Boasting) about the impact on consumer attitudes about the brand. Elated about the psychological characteristics of Korean literature on the basis of an analysis of these Koreans Uzzul(Boasting) psychological characteristics were examined for luxury consumer attitudes and whether any relationship was confirmed. Firstly, the psychological characteristics of Koreans Uzzul(Boasting) were six sub-factors. Second, consumer attitudes about the luxury factor analysis was the result of two factors. Third, the psychological characteristics of Koreans Uzzul(Boasting) impact on consumer attitudes about the brand. Arrogant sense and self-esteem factors had a significant impact on hedonic attitudes. In addition, the relative recognition factors had an impact on the quality trust attitude. The results of this study did not cover the face of conspicuous luxury-related studies have mainly dealt with the psychological variables. Whereas Koreans Uzzul(Boasting) psychological characteristics based on research in progress by virtue of the fact that it is worth. Offered practitioners to consider the characteristics of the target group of Uzzul(Boasting) psychological implications for the future designer to create ads.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.277-285
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• 1997

본 연구에서는 운전 중에 빈번히 나타나는 부작업을 모의 운전 실험하에서 선정하여 그때의 운전 수행 도와 운전자의 심리적 작업부하에미치는 영향에 대해 연구하였다. 운전의 수행도는 브레이크 작동시의 시간의 적절성을 사용하였으며, 이를 측정하기 위해도로교통안전협회에 설치되어있는 운전기능검사기기를 사용하였다. 또한 운전자의 심리적 작업부하를 측정하기 위해 심리적 작업부하 측정 방법의 하나인 NASA- TLX를 사용하였다. 다양한 운전 상황을 설정하기 위해도로의 형태를 골목길과 일반도로로 나누었으며, 부작업의 종류는 전화 걸기, 라디오 조작, 대화로 선정하였다. 실험에는 17명의 피실험자가 참가하였고 결과에 대한 통계분석(SAS)이 이루어졌다. 본 연구 결과, 운전시 전화 걸기와 라디오 조작의 경우가 다른 부작업에 비해 운전 수행도를 통계적으로 유의한 정도 저하시키는 것이 조사되었다. 부작업에따라서 3 . approx. 22%의 수행도의 저하가 나타났으며, 42 .approx. 59%의 심리적 작업부하의 증가가 나타났다. 본 연구에서는 부작업이 정도의 차이는 있으나 수행도의 감소와 심리적 작업부하의 증가를 유발시키는 것이 정량적으로 입증되었다. 차후 보다 실제상황에 가가운 모의 실험과 다양한 수행도 측정지수를 사용한 연구 를 통해 운전시 부작업이 사고에 미치는 영향이 검증될 것으로 기대된다.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.169-172
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• 2023

최근 높은 청년실업률과 평생직장의 개념이 축소된 현대사회에 청년들은 평생직장을 찾기 보단 자신의 역량을 발휘하여 조기창업을 선호하고 있지만 창업 이후 사업유지의 불안, 인적자원관리, 생계유지에 대한 불안이 매우 높다. 이런 요인은 청년들이 창업을 유지하며 자신의 잠재된 창업역량 및 창업 유지에 부정적 영향을 미치며 청년의 창업 불안은 개인의 심리적소진을 야기하고 창업에 대한 동기가 약화되어 사업을 운영·유지에 어려움을 겪고 조기 폐업으로 연결되며 청년부채, 청년 심리문제, 청년 학업중단등 심리적 및 사회적문제로 확대되고 있다. 따라서 창업역량. 창업동기와 심리적 회복탄력성과의 상관관계 연구가 필요하다. 본 연구의 목적은 청년창업가의 심리적 회복탄련성의 요인이 창업동기와 창업역량에 미치는 영향을 사전 조사하고 분석하고자 한다. 본 연구를 토대로 청년의 심리적 회복탄력성을 높이고 창업 역량, 창업동기의 긍정적 영향을 미치기 위한 심리상담, 창업 관련 사회심리교육 및 심리서비스 지원등 해결방안을 모색하여 사회에 기여하고자 한다. 본 연구의 대상은 충청남도에 창업을 준비하는 청년들을 포함하여 창업활동을 하고 있는 만 20세~28세의 청년이다. 이를 위해 창업 청년 300명을 대상으로 설문조사를 실시하고, SPSS 28.0을 활용하여 자료를 분석하려 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.1-8
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• 2013

Entrepreneurial hope plays an important role in entrepreneurship, but theoretical and practical understanding of what it is and what it does is lacking. This study examined the effects of entrepreneurs' hope on their emotional exhaustion and psychological well-being. Psychological well-being was classified into three dimensions: self-acceptance, personal growth, and positive relationships. Data were collected from 156 CEOs of entrepreneurial firms. Results of this study indicated that entrepreneurs' hope was negatively related to emotional exhaustion, but positively related to self-acceptance, personal growth, and positive relationships. Results also indicated that emotional exhaustion was negatively related to self-acceptance, personal growth, and positive relationships. Finally, the theoretical and practical implications of the results were discussed.

• Journal of Korean Home Economics Education Association
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• v.28 no.4
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• pp.45-59
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• 2016

The purpose of this study was to examine the mediating effects of social supports on the relationship between child-rearing burden and psychological well-being among grandmothers. Data was collected from 249 grandmothers raising preschooler grandchildren who live in Gwangju by self-reported questionnaires. The method used for data analysis was structural equation modeling analysis using SPSS 22.0 and Amos 22.0. The results of this study revealed that child-rearing burden influenced social supports of grandmothers. Social supports influenced psychological well-being of grandmothers. Child-rearing burden influenced psychological well-being of grandmothers. The structural equation modeling analysis indicated that social supports partially mediated the relationship between child-rearing burden and psychological well-being.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.363-375
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• 2018

The purpose of this study is to investigate the difference of grandchild care experience and psychological health between grandfathers and grandmothers, and the effects of grandchild care experience on the psychological health of them. The objects of this study were 371 grandparents who were living in Seoul and Gyeonggi provinces and caring for children aged 3~5. The results of this study were as follows: First, grandfathers performed more basic needs fulfilling, active parent, and educational role and felt more psychological well-being and generativity. Second, both grandfathers and grandmothers had higher generativity as they carried out more social emotional support and educational roles. For grandmother, the more the role of fulfilling the basic desire and social emotional support, the higher the psychological well-being. For grandfather, however, the four care roles did not affect the psychological well-being.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.53-61
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• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.431-438
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• 2018

This study aimed to investigate the differences of perceived stigma, psychological empowerment, job satisfaction according to the working hours by latent means analysis(LMA). To get the results, a survey was conducted, targeting employed people with mental illness. Key outcomes of the analysis were as follows. First, it was verified that perceived stigma and job satisfaction, psychological empowerment had statistically meaningful direct relationships. Second, it was analyzed that psychological empowerment had a partial mediating effect in the relationship between perceived stigma and job satisfaction. Third, according to LMA, full-time group showed higher latent mean values on the perceived stigma and lower latent mean values on the job satisfaction. However, part-time group showed lower latent mean values on the psychological empowerment. Based in these results, comprehensive interventions for activating job satisfaction were proposed.

• 한국노년학
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• v.27 no.2
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• pp.393-408
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• 2007

This study examines the impact of retirement on psychological well-being of the elderly and identifies whether associative factors of psychological well-being differ between retired and non-retired persons. Psychological well-being is measured by the PGCMS developed by Lawton. The sample includes 1,625 older adults aged 60 and over, which derived from the cross-sectional data of the "Aging and the Quality of Life of the Elderly in Korea: A Longitudinal Study" living in Seoul and Chuncheon in 2003. Multivariate OLS regression results show that retirement is not associated with psychological well-being after controlling socio-demographic characteristics, economic status, health status, family and social relations, participation in social activities, and satisfaction with hobbies and learning needs. Also, associative factors of psychological well-being differ between retired and non-retired persons. For retired persons, greater social activities and higher satisfaction with hobbies are associated with the higher level of psychological well-being whereas higher satisfaction with learning needs has a positive relationship with the higher level of psychological well-being for non-retired persons. Discussion and implications of the findings are presented, and limitations of this study are acknowledged.