• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.391-414
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• 2000

조직 및 산업간의 치열한 경쟁상황에서 마케팅 개념에 대한 좀더 명확한 이해와 실천이 현대의 기업들에게 필요하다. 1990년을 기점으로 마케팅 개념의 구체적인 실체성에 대한 연구가 활발해졌고, 다양한 측면의 연구가 시도되고 있다. 이른바 시장지향성 이라고 불리는 이 실체적인 개념을 통하여 마케팅 개념의 실천에 대한 명확한 성과를 측정할 수 있게 되 었고 다양한 환경적 변수의 영향을 고려할 수 있게 되었다. 이를 통하여 학계는 물론 실무 에 있어서 시장지향성을 매개로 하는 제반적 경영성과에 대해 보다 구체적이고 정확한 접근이 가능해졌다. 이에 본 연구는 시장지향성 연구들의 기본적 배경을 살펴보고, 그 동안 연구되었던 시장지향성의 주요논제 즉, 시장지향성의 매개변수, 성과측정, 조직학습, 혁신 등과 시장지향성의 실증적 연구방법에 있어 척도개발, 매개변수, 특정업종에서의 시장지향 성을 고잘하여 앞으로의 시장지향성 연구방향을 제시하였다.

• Journal of Practical Engineering Education
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• v.11 no.2
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• pp.291-303
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• 2019

The purpose of this research was to investigate the effect of the achievement goal orientation on college students' life satisfaction and sense of the belonging. This study used the analysis of the latent growth model to comprehend the slope of the 3 years longitudinal data. The result was that mastery approach and mastery avoidance affected the initial value of college life satisfaction, but not its slope as the time of 3 years went. On the other hand, performance approach was the opposite of mastery approach and mastery avoidance to college students' life satisfaction. Performance avoidance did not have an influence on both the initial value and the slope of college students' life satisfaction. The effect of the achievement goal orientation to the sense of belonging was also explored and its result was that mastery approach and mastery avoidance affected the initial value of the sense of belonging. However, it was different that performance approach did not influence the slope of the sense of belonging.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.212-226
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• 2013

In this paper, I tried to analyze objectively the structural relation among market directivity, study directivity, and achievement of organization which are intended to equip competitive power of social welfare organization on the social service market centrally formed by the voucher business. Data collection objectives is consist of 7 metropolitan cities social welfare organizations, performing voucher businesses of the Ministry of Health and Welfare, and data is secured from 203 institutions. Some basic technological statistics and regression analysis employing structural equation was used for analysing data. Analyzed result, the structural relation among market directivity and study directivity and organizational performance is appeared meaningfully according to the fact that goodness of fit coefficients is TLI = .86, CFI = .89, RMSEA = .02. With respect to achievement of organization, market directivity and study directivity are all confirmed as positively influenced. The results of analysis about whether market directivity and study directivity for achievement of organization is direct effect or indirect effect shows that market directivity and study directivity are all influenced both directly to organizational performance, and as parameter. By the results of this research, social welfare organizations performing voucher business are to have practical implication requiring organization learning needed collecting and sharing the relevant information and organizational response toward voucher social service market.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.427-436
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• 2016

Is university restructuring for 'reinforcing university education quality and competitiveness of higher education'? The fundamental problems of the on going university restructuring becomes crisis of university and moreover, Sports Related Departments faces huge crisis. This research analyzes university crisis and progress of Sports Related Departments. After conducting discussion about a directivity of Physical Education in university with a focus on role and direction of 'Physical Education' which is for realization of 'University''s ideal, Sports Related Departments proposed four practical tasks, which is for preventive improvement, not for prescriptive improvement. First, Effort to establish academical identity. Second, characterization strategy for each different region and university. Third, Reforming of Sports Related Departments related with prospect of the labour market. Last, Drawing up a plan for establishing Sports Related Departments' united system.

• Journal of Korean Philosophical Society
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• v.129
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• pp.111-140
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• 2014

In this paper, the main subjects with which I deal are as follows: (1) Is Distancing Philosophy from the real ruling power a way of practical-philosophical resistance, based on social reformation as a axiological directivity of Kim Tae-Gil's ethical thought, though it is negative type of resistance? Or is it a sort of transformed value-free opportunist behavior which allows antidemocratic ruling group to coerce the people into submission, assuming an uncompromising stand seemingly? (2) Is Kim's defense argument on the opening of the course of National Ethics and the all-out activation of National Ethics education under Park's Yushin Regime derived from his own philosophical belief? Or is it brought out from the external conditions and circumstances surrounding Kim Tae-Gil which forces him to participate in the national undertaking for the settlement of the course of National Ethics in the university? The 'provisional' answers about the two subjects are as follows: (1) Kim's Distancing Philosophy is a type of practical philosophical revolt against the dictatorship power under Yushin Regime, though it is negative form of resistance. We can accept this philosophical elucidation above all by confirming the fact that the reform of reality is the main ethical trait running through his entire ethical thought system. However distancing philosophy disclose the crucial limits to allow itself to boil to the philosophical practice compromising with real ruling power eventually, though it is intended upon its own social ethical directivity and conviction. (2) The primary factor which affects Kim to propose such an advocation argument on the course of National Ethics and the education of National Ethics is the external conditions and circumstances surrounding him, especially the power-relation between he and ruling group and intimate human relation between he and his superior philosophers who carries out the role of a ideologue for the Yushin Regime, rather than his own philosophical belief. But no matter what primary factor, Kim's action to make a advocating argument to support the course and the education of National Ethics is to blame, on that account that he cannot adequately his social responsibility and role given to him as a reformist moral philosopher who will pursue the realization of righteous democratic society. Along with that, It is not too enough to criticize him sharply for such defending action. The reason is that his supporting stance for National Ethics education is brought out, by not adhering closely to the philosophical way of distancing from the dictatorial power devoid of political legitimacy and moral justification.

• Korean Journal of Social Welfare Studies
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• no.37
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• pp.91-116
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• 2008

Current studies have shown academic and practical interests in effects of various factors on fundraising effectiveness in social service organizations. However, they hardly suggested what factors affect fundraising effectiveness in a clear way. This study intended to suggest a structural relations between factors, such as professional leadership, environmental competitiveness, market orientation, and fundraising effectiveness. The results of the structural equation modelling analysis showed that there were not significant direct effects of professional leadership and environmental competitiveness on fundraising effectiveness, but their indirect effects and mediating effect of market orientation toward donors. Although the study has a limitation to generalize the results for all kinds of nonprofit social service organizations, it has both academic and practical implications to introduce the concept of market orientation for an explanation of fundraising effectiveness, and also to indicate the importance of organizational efforts to keep strong and sound relationships with donors.

• 한국노년학
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• v.36 no.3
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• pp.673-691
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• 2016

As the provision of long-term care policy takes root and with a gradual increase in elderly population, the use of elderly care service has become a growing norm. More than ever, there exists an urgent need for a paradigm shift in the building of an institutional basis for the improvement of care service, from the prevalent practice of 'need based service' toward the concept of 'human rights based service'. A great focus is being shed on care-workers, at the 'front line' of advocating human rights, as their human rights advocacy behaviour is seen as a key variable in providing high quality care service for elders. This study aims to examine how care-workers' individual human rights awareness levels, and the influence of their respective organizations, as an environmental factor, affect their human rights advocacy behaviour. The study includes a comprehensive analysis of the interactions between the regulatory effect of environmental factors (service orientation?) on an organizational level, human rights awareness (individual level) and the service environment (organizational). The analysis sample consisted of 782 registered non-profit corporation of long-term care facilities all over the country in 2014. The findings of the thesis suggest that human rights awareness at individual levels has a significant influence on human rights advocacy behavior. The interaction of human resources management in service orientations was also found to influence human rights advocacy on a significant level. Both human rights awareness at individual level and service orientations at organizational level were thus determined as key variables for improving the human rights awareness of care worker in long-term care facilities in Korea.

• Korean Journal of Social Welfare Studies
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• v.41 no.1
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• pp.175-201
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• 2010

The purpose of this study was to examine the mechanism through which youth school-based mentoring program impacts mentees' psychological and school-related outcomes such as self-esteem, self-efficacy, and attitudes toward school. The hypothetical model was assumed that mentors could improve their mentees' developmental outcomes through positive relationships with mentors as good role models and enhancement of help-seeking orientation. To investigate the mediating effect of process-related outcomes, structural equation modeling was used. The 97 adolescents were recruited through referral and random selection from middle schools in Seoul. The result showed that the effects of program participation were mediated by proximal changes in connectedness to role models and development of help-seeking orientation that, in turn, led to facilitate more positive attitudes toward school and academic activity, and improve psychological outcomes. Practice and policy implications as well as further research topics were discussed to aid the search for highly effective mentoring programs.

• Journal of Convergence for Information Technology
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• v.11 no.8
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• pp.151-159
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• 2021

The purpose of this study was to examine the mediating effects of Positive Psychological Capital on the relationship between Small Business Enterpreneur's Learning Goal Orientation and Work Engagement. In order to achieve the purpose of research, the survey results of 300 small business Enterpreneurs who participated in the K-BIZ's Small Business Enterpreneurs Support Program were used for analysis. The collected data were analyzed using frequency analysis, reliability analysis, confirmatory factor analysis, descriptive statistical analysis, correlation analysis and structural equation model. The results of this study were as follows: First, learning goal orientation of small business enterpreneurs had positive effect on positive psychological capital. Second, positive psychological capital of small business enterpreneurs had positive effect on work engagement. Third, positive psychological capital of small business enterpreneurs had full mediating effect on the relationship between learning goal orientation and work engagement. Based upon these results, several suggestions were suggested to promote small business enterpreneurs' learning goal orientation, work engagement, and positive psychological capital.

• (The)Study of the Eastern Classic
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• no.68
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• pp.379-408
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• 2017

What I wish to show in this paper is the moral educational implication on "The Minor Annotations of Elementary Learning(小學枝言)" in a position to consider the alternatives about personality education problems by searching viewpoints on moral training theory on the book. "The Minor Annotations of Elementary Learning(小學枝言)" was written by Dasan Jeong-yakyong(茶山 丁若鏞, 1762-1836). In the oriental philosophy, a moral training theory is built on the base of human nature theory. Dasan's moral training theory was also built on his human nature theory. Undoubtedly we could consider that his difference from the moral training theory of Confucianism is reflected in his moral training theory putting stress on practice. Dasan criticized the moral training theory of Confucianism because of its static aspect contemplating mind internally. He stands on the position that the virtue can be come true by the concrete practice. The establishment ground of Dasan's moral training theory is on his theory of human nature's preference(性嗜好說). Dasan didn't consider benevolence, righteousness, propriety, and wisdom(仁義禮智) as human nature. He considered that the human nature prefers goodness. So there is no perfect human nature or principle originally to human beings but also directionality to be displayed. We can say that the virtue building by cultivation of directionality get connected to moral training theory. Dasan considered ?The Minor Annotations of Elementary Learning(小學枝言)? as a practice book for moral training which develops individuals' personality through practice in the reality. He thought that the book cause individuals to follow 'the elementary way(小道)' and to learn 'the elementary art(小藝)' more than academic pursuit. From this viewpoint he showed the practice(行事) of judgment(權衡) by keeping the attitude for the scripture interpretation to pursue the right principles(義理) based on Chinese exegetics(訓?) and the historical evidences(考證) through the whole book. And in the book he suggested the standard of the whole-person education to develop the human nature based on his theory of human nature's preference(性嗜好說), to cognize relationship as an ethical existence, and to pursue the harmony with graphonomy(字學) and Ethics(道學). So we can regard that he realized his practice centered moral education philosophy in the book.