• Industry Promotion Research
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• v.1 no.1
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• pp.137-142
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• 2016

This study verified the effect of the perception of water reuse on water reuse practice intention. The study results showed that the perception of water reuse practice necessity, the effect of water recycling toilet(p<.01), compulsory installation of water recycling product in public institution, expansion of compulsory installation of water recycling product, the law of water reuse promotion and support(p<.05). Also, monthly household income, occupation and monthly water rate significantly affected the between-group differences of water reuse practice intention. This study provided implications for operating water reuse policy by analyzing the effect of the perception of water reuse on water reuse practice intention to enhance water reuse practice.

• Journal of rehabilitation welfare engineering & assistive technology
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• v.3 no.1
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• pp.15-20
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• 2009

The purpose of this study was to investigate behavior to protect medical record among physical therapists(PTs). This study conducted a survey through the self-written questionnaires from 69 clinical PTs to understanding to protect patient' medical record. The result indicated that the behavior of PTs was not average 1, but the older PTs and healthier PTs, more protective patient's medical record(p<.01). The revision of PTs' behavior attitude and intention subjective was helpful to improve their behavior to protect patent's medical record.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1654-1664
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• 2012

This study was conducted to test whether the education program consisted with knowledge about professional care for elderly and content of elderly simulation experience to improve empathy had positive effects on attitude and intention to practicing nursing care toward elderly. According to the study results, It was appeared that the experimental group provided both knowledge and elderly simulation experience showed more positive attitude toward elderly(t=2.56, p=.026) and intention to practicing nursing care for elderly(t=6.73, p=.003), compared with the group provided knowledge only. However, after experiencing elderly simulation program, the attitude toward elderly(t=1.22, p=.170) and intention to practice nursing care for elderly(t=-0.08, p=.470) in experimental group improved very little or so, whereas the attitude toward elderly(t=-2.33, p=.012) and intention to practice nursing care for elderly(t=-1.08, p=.150) in comparison group became even worse.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.467-477
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• 2021

Purposes of this study were to identify the relationship among involvement in COVID-19 (IiC), attitude toward advertisement (AtA), and behavioral Intention to social distancing (BItSD), and to investigate the mediating effect of AtA in a loss versus gain advertising context. The participants were 379 adults who have been consecutively living in Korea since January 2020. The participants were randomly assigned to one of two advertisements using an online survey system. We found that IiC affects BItSD since Korean adults recognize the risks and seriousness of COVID-19 infection or transmission through IiC. Induced positive attitudes or emotions through involvement in the COVID-19 preventive behaviors including social distancing and vaccination are helpful to increase the BItSD. Thus, health care and information providers should give an accurate message, which induces a positive attitude, to recognize that our world is a risk of the COVID-19.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.463-471
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• 2022

Purposes of this study were to identify the factors associated with behavioral Intention to social distancing (BItSD) in a loss versus gain advertising context. This study is a secondary analysis of data surveyed after randomly allocating one of the loss and gain message framing advertisements for the prevention of coronavirus disease-2019 (COVID-19) infection to 379 adults aged 19 and over living in Korea in early March 2021. Attitude toward advertisement (𝛽=.03, p<.001), involvement in COVID-19 (𝛽=.14, p=.006) and emotional stigma (𝛽=-0.17, p<.001) were associated with BItSD, and the explanatory power of these variables was 19% (Adjusted R²=.19). Therefore, when health care professionals communicate with the public, they should develop the strategies to increase public people's involvement in the information and to induce positive advertising attitudes, and provide the effective messages to prevent stigma by accurate information.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.271-281
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• 2010

Background: This research has been carried out to analyze presupposition factors which influence factors on Rehabilitation Exercise practice in Elderly limited Activities of Daily-Living an Anlaysis based on Theory of Planned Behavior to support to induce Rehabilitation Exercise behavior. Method: From the geriatric hospitals in Pusan and Kyungnam, 316 elderly who has ADL Disability participated in the study. We did 1st questionnaire investigation. We provided them 4 weeks of Rehabilitation Exercise training, and 2 weeks later we collected 2nd questionnaire sheet to confirm their Rehabilitation Exercise behavior practice and analysed. Results: In this research relative influence to behavioral intention for Rehabilitation Exercise headed by attitude toward the behavior(.61), perceived behavior control(-.56) and subjective norm(.27)these results were slightly different from other research, in case of perceived behavior control was low but on attitude toward the behavior it showed high in results. It's older have strong subjectivities and has not change their mind, the old's behavioral intention is expressed as an attitude toward the behavior. Rehabilitation Exercise Practice of Elder should prioritize to have the health belief which is positive, As a result it will be regarded to expect the maximum effect.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.1-13
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• 2018

Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Industry Promotion Research
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• v.9 no.2
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• pp.185-195
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• 2024

This study examines the factors influencing college students' entrepreneurial intentions in the rural entrepreneurial environment of colleges, considering the role of entrepreneurial learning as a mediator. It analyzes four key environmental dimensions: policies and regulations, entrepreneurship education, financial support, and social culture. A survey of 5 30 college students in Zhejiang Province revealed that the college entrepreneurial environment favorably impacts entrepreneurial learning and rural entrepreneurial intentions. Based on these findings, practical measures are proposed to enhance students' intentions, emphasizing personal practice, university leadership, and government support. These efforts can optimize the college entrepreneurial environment and foster higher entrepreneurial intentions among students.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.495-502
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• 2019

This purpose of this study is to identify nursing college students' exercise self-schema and exercise behavior, and the factors affecting the adherence to In this study. Participantrs included 170 nursing students in J City from November 1 to November 30, 2018.. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficiention, and multiple regression by SPSS 21.0 program. The result of multiple regression indicates exercise behavior, influences of behavioral exercise self-schema, exercise participation intention, cognitive and emotional exercise self-schema, predict 63.8%(F=104.59, p<.001). Based on this study, in order to enhance nursing college students' exercise practice, it is believed that it is necessary to not only develop health-related curriculums that would allow nursing college students to appropriately develop and enhance their exercise self-schema, but also provide active government-level support required for operating diverse physical activity programs.