• 한국패션뷰티학회:학술대회논문집
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• 2006.11a
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• pp.25-26
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• 2006

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.87-91
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• 2007

The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.35-39
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• 2006

The purpose of this study is to comparison on the sizing system in silver apparel brands with the KS standards. For the comparison research, 3 women's wear brands(suit style, knitted suit style, casual style) which were different apparel style on occasion in madame-zone of department stores were selected. The subject of investigation of sizing system of these brands were the label. The results of the sizing system of silver apparel brands as compared with the KS standards were as follows: 1) For the upper wear of suit style, it is larger than KS standards that size of height is $5{\sim}15$ cm. 2) For the lower wear of suit style, suitability of size of hip circumference is lower than KS standards. 3) For the casual style, it is larger than KS standards that size of height is $10{\sim}20$ cm.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.2 s.13
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• pp.23-30
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• 2007

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

• Journal of Fashion Business
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• v.25 no.2
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

• Journal of Fashion Business
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• v.24 no.3
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• pp.101-113
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• 2020

This study considers aesthetic characteristics by examining the fashion style of the silver fashion icon Iris Apfel. The research methods were a quantitative and qualitative analysis of Iris Apfel's images that were collected from 2015 to 2019 on various web-sites according to four criterions following advanced research analysis of fashion style. The results of the study are as follows. The analysis results on the fashion style of Iris Apfel, an icon of silver style, showed that cocoon, barrel and A-line silhouettes appeared most in terms of silhouettes. Second, in terms of colors, achromatic colors dominated among solid colors while one particular vivid color appeared most it came to mixed color. In terms of multi colors, these appeared according to the patterns applied to her clothing, in particular, colorful colors were used to emphasize splendor. Third, flower, bird and geometric patterns appeared most in terms of material patterns. Lastly, it was found that white short cut hair, large necklaces or bangle bracelets, over-sized black glasses and fur mufflers or canes were used in terms of hair and accessories. The features derived through analysis of the fashion style of Iris Apfel, an icon of silver style, are as follows. The first feature is exaggeration through splendid primary colors and over-sized silhouettes. The second feature is the hybrid of modern composition methods using natural images and exotic preferences. The third feature is her representation of identity using fixed items.

• Journal of Fashion Business
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• v.25 no.5
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.297-298
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• 2023

본 논문은 노인용 실버제품 개발을 위하여 70~84세 노년 여성을 대상으로 3차원 측정 손 관련 치수를 분석하고, 노년 여성의 손을 유형화하여 그 특성을 알아보고자 하였다. 이를 통해 노인용 실버제품 개발에 필요한 정보를 제공하고자 하였다. 노년 여성의 손 구성 요인은 손과 손가락 수평 요인, 손 수직 요인, 새끼손가락 굵기 요인, 손가락 길이 요인 등이 추출되었다. 노년 여성의 손은 3개 유형으로 분류되었다. 긴 손 길고 가는 손가락 유형, 굵고 긴 손가락 두꺼운 손 유형, 짧은 손과 손가락 굵은 새끼손가락 유형으로 나뉘어졌다. 연령이 높아질수록 손가락 마디가 굵어지고 손의 크기가 커지는 것으로 알려졌으나 80대가 되면 다시 손이 가늘어지는 변화가 나타났다. 70대까지는 연령이 증가함에 따라 손가락도 굵어지는 현상이 나타났다.

• Journal of the Korean Society of Costume
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• v.57 no.9
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.2
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• pp.156-166
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• 2011

This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.