• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.495-498
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• 2009

최근 고령사회로의 진입에 따른 실버산업의 성장과 더불어 많은 비즈니스 모델들이 개발되고 있다. 그러나 가사지원에서부터 금융까지 다양한 범위에 걸쳐있는 실버산업은 이를 바라보는 관점에 따라 다양한 정의와 분류를 가지고 있으며, 실버산업에 IT를 접목한 실버 IT서비스도 이를 바라보는 관점에 따라 다양한 분류를 가지고 있다. 이에 본 연구는 먼저 실버산업의 정확한 개념과 실버IT산업의 현황을 검토하여 산업의 속성에 대해 이해하고 이를 바탕으로 실버 IT서비스의 활성화를 위한 비즈니스 모델을 제안하였다. 제안된 실버산업의 분류 및 비즈니스 모델은 실버산업에 대한 보다 명확한 Insight를 주는 데 도움이 될 것이라 판단된다.

• Proceedings of the CALSEC Conference
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• 2005.11a
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• pp.47-52
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• 2005

유비쿼터스 컴퓨팅을 연구하는 연구자나 기업들은 유비쿼터스 컴퓨팅을 기반으로 기존 제품이나 서비스의 추가적인 부가가치를 창출하려는 비즈니스 모델의 개발 및 활용에 큰 관심을 가지고 있다. 최근 고령화에 따른 의료수요의 증가와, 노인의 생활욕구가 다양화되면서 실버산업이 크게 성장할 것으로 예측되고 있다. 정보기술의 발전에 따라 유비쿼터스 컴퓨팅 환경을 구현하려는 연구가 활발히 진행되고 있는 상황에서 실버산업의 발전과 노인복지향상에 적용되고 있는 유비쿼터스 컴퓨팅의 분야와 사례, 그리고 추가적인 적용 가능성을 살펴본다. 이 연구에서는 실버산업 각 분야별 기존 제품 및 서비스의 부가가치를 확대하거나 새로운 시장개척을 통해 부가가치를 생성할 수 있는 유비쿼터스 실버산업의 비즈니스 모델들의 현황을 소개하고 발전가능성을 중심으로 비교하며, 미래에 개발 가능한 비즈니스 모델들을 제안하여 본다.

• Journal of Service Research and Studies
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• v.6 no.1
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• pp.29-50
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• 2016

The purpose of this study is to identify the motivation of using and choosing factors in credit cards. These results indicate that considerate of other people factor may emphasize the convenience and safety in using credit cards, while the leisure factor may prefer the real-worth factor as they know that the more they use, the more benefits they would get. As the personality factor and the fashion factor, we can pay much attention to the advertisements, promotions, card designs, the colors, the characters and the social positions of the card holders and that considerate other people factor may like the low annual fees and the accumulating points, buying items on the installments without paying additional interest, which had offered them cash service and card loan. The authors of this paper has suggested an information by which credit card companies can establish the strategies according to the lifestyle of the elderly in silver business market.

• 주택과사람들
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• s.199
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• pp.68-73
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• 2006

얼마 전 발표된 통계청 자료에 따르면 우리나라 평균 수명은 20년 새 8.4년이나 늘어나 세계에서 가장 빠른 증가 속도를 보였다. 이제 우리나라 평균수명은 미국보다 길고 유럽 국가들 수준에 근접하고 있다. 이처럼 고령화가 급속하게 진행됨에 따라 노인 소비 계층을 타깃으로 하는 다양한 실버 비즈니스가 생겨나고 있다.

• Journal of Fashion Business
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• v.25 no.2
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.381-383
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• 2015

We are entering a phase of an aged society. The societal expense on health care for the so called "silver generation", which refer to as those over the age of 65 is increasing. Although many companies provide various services based on information technology for the health of the silver generation, many have pointed out the limits of them, preventing the activation of services. This study tries to develop a new smart health band business model, which is the most common form of healthcare service that reflects the user's desire. To do this, the study will cover the smart health band and the technical functions related to it, as well as the elements of the business model and its content.

• Journal of Fashion Business
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• v.24 no.3
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• pp.101-113
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• 2020

This study considers aesthetic characteristics by examining the fashion style of the silver fashion icon Iris Apfel. The research methods were a quantitative and qualitative analysis of Iris Apfel's images that were collected from 2015 to 2019 on various web-sites according to four criterions following advanced research analysis of fashion style. The results of the study are as follows. The analysis results on the fashion style of Iris Apfel, an icon of silver style, showed that cocoon, barrel and A-line silhouettes appeared most in terms of silhouettes. Second, in terms of colors, achromatic colors dominated among solid colors while one particular vivid color appeared most it came to mixed color. In terms of multi colors, these appeared according to the patterns applied to her clothing, in particular, colorful colors were used to emphasize splendor. Third, flower, bird and geometric patterns appeared most in terms of material patterns. Lastly, it was found that white short cut hair, large necklaces or bangle bracelets, over-sized black glasses and fur mufflers or canes were used in terms of hair and accessories. The features derived through analysis of the fashion style of Iris Apfel, an icon of silver style, are as follows. The first feature is exaggeration through splendid primary colors and over-sized silhouettes. The second feature is the hybrid of modern composition methods using natural images and exotic preferences. The third feature is her representation of identity using fixed items.

• Journal of Fashion Business
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• v.25 no.5
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• pp.38-56
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• 2021

The New Silver Generation, which includes retired baby boomers, is eschewing traditional lifestyles, remaining socially and economically active, and striving to enjoy their lives. It is necessary to understand the preferences, sensibilities, and fashion propensities of such individuals. Thus, this study analyzed the New Silver Generation's fashion color preferences and proposed fashion color scheme guidelines that could be used in the fashion industry. First, surveys were conducted in people of the New Silver Generation aged from 55 to 65 years. The survey questions included the following: fashion color preferences, fashion sensibility and taste preferences, fashion interests, lifestyle, and demographic background. Second, the survey was conducted to identify differences in color preferences based on respondents' fashion interests and lifestyles. Next, to compose color palettes for the survey, 45 colors from the Munsell color system were chosen at random. The major research results were as follows: It was shown that socializing- and health-preferring individuals wore achromatic color, leisure-preferring individuals wore P color, and self-preferring individuals wore B color. The commonly worn colors were achromatic colors. After the age of 55 years, health- and leisure-preferring individuals often wore R color and RP color, respectively. Thus, this study proposed a color scheme arrangement that used achromatic colors, such as black and white, as the main colors list for the four lifestyle types.

• Journal of Information Technology Services
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• v.8 no.4
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• pp.187-199
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• 2009

Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.195-200
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• 2019

The purpose of this study is to investigate the phenomenon of user's use of services, focusing on Skyscanner apps, and to suggest improvements to provide better user experience. The service described in this paper is complicated in booking ticket and deficient its usability at a certain age. As a result, three point of improvement is derived. Provide clear information and countermeasures. And make operating procedure be convenient to learn. It is significant that this study suggested ways to improve ticket reservation services through Skyscanner, a major online ticket reservation service. In the follow-up study, I expected that this study will help the various business models improve its system such as UI design, improvement of information structure, and Skyscanner for silver generation.