• Korean journal of communication and information
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• v.37
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• pp.139-167
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• 2007

This study aimed to investigate the current status of media education in Korea by analyzing the media education cases which are being implemented in education field. Analyses were conducted on educational media, education contents, education methods, education fields, education levels, age of educated people, education cycle, school curriculum patterns and education-performing organizations. The educational media were in the rank order of vision media, new media such as internet, newspaper and movies. The education contents were mainly composed of knowledge and information about media followed by media production and media literacy. The media education was conducted in the cooperative relationships among school, society and family. For the education methods, message analysis, media monitor education, media production and media in education were dominantly used. Elementary school students were found to be the main target of media education, while there was no media education for pre-school children. Current media educations in school were being performed using club activity, creative activity, talent-raising education after school and regular class.

• Korean journal of communication and information
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• v.24
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• pp.37-67
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• 2004

본 연구는 인터넷 이용수준이 전통적 미디어의 이용수준에 미치는 영향과 수용지들의 미디어 소비 패턴에 대해 살펴보았다. 미디어 대체이론, 이용과 충족이론, 미디어 레퍼토리 연구를 바탕으로 인터넷 이용이 전통적 미디어의 이용에 미치는 영향을 중심으로 개인들의 정보와 오락 미디어 레퍼토리, 인터넷 레퍼토리에 영향을 미치는 사회적, 심리/태도적 변인과 인구통계학적 특징 등도 검토하였다. 이를 위해 전국에 있는 18세 이상 성인들을 대상으로 성별, 나이별, 지역별 층화표집방법을 이용해 표본을 추출하고 500개의 유효 서베이 설문지를 수집하였다. 데이터의 분석결과, 인터넷 이용정도가 다른 매체에 미치는 영향은 각 미디어별로 세 가지 다른 양상을-상호보완적 영향, 대체 치환의 영향, 그리고 영향을 받지 않음-보였으나 대체로 인터넷은 다른 미디어의 대체 미디어라기보다는 보완적인 매체로 현재 이용되고 있음이 나타났다. 또, 전반적인 미디어 이용시간 측면에서는 인터넷을 많이 이용하는 응답자일수록 오락과 정보 미디어 레퍼토리 크기가 더 컸던 것으로 나타나, 현재까지는 인터넷이 다른 미디어와 상호 보완하는 양상, 피들러(Fidler)의 미디어 변형이론 가운데 공존 공진화 현상을 보여주었다. 응답자들은 평균 2.01개와 2.25개의 오락과 정보 미디어 레퍼토리를 가졌으며 텔레비전, 신문, 인터넷을 두 미디어 레퍼토리의 3대 주요 미디어로 꼽았다. 또한 인터넷 레퍼토리와 사회적, 태도적 변인들간의 상관관계는 최근의 이용 충족이론과 미디어 레퍼토리 연구에서 나타났던 결과들과 일치해 사회적, 심리 태도적 요인들이(친밀도, 접근성, 유용성, 여가시간) 미디어 레퍼토리의 크기에도 영향을 미친다는 사실이 검증되었다.

• Journal of the Institute of Convergence Signal Processing
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• v.16 no.1
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• pp.22-28
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• 2015

In this paper, a service system which shows linked video clips from the static images extracted from newspapers, magazines, photo albums and etc in an augmented reality. First, the system uses SURF algorithm to extract features from the original photos printed in the media and stores them with the linked video clips. Next, when a photo is taken by using a camera from mobile devices such as smart phones, the system extracts features in real time, search a linked video clip matching the original image, and shows it on the smart phone in an augmented reality. The proposed system is applied to Android smart phone devices and the test results verify that the proposed system operates not only on normal photos but also on partially damaged photos.

• Korean journal of communication and information
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• v.45
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• pp.425-462
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• 2009

The present study delves into how rape reports are framed in popular Korean newspapers over time. Specifically, the primary purpose of this study was to examine how rape myths and ambivalent sexism and were presented in three Korean newspapers. In order to assess longitudinal trends of rape reports, the sample for the content analysis was drawn from 1990 to 2007. Four newspapers, Chosun-Ilbo, Dongah-Ilbo, Jungang-Ilbo and Hankyoreh, which have been the most popular in terms of circulation and ad revenues, were selected for this longitudinal content analysis. Using random stratified sampling and screening process, A total of 2160 articles were content analyzed for the main study. The results revealed that rape reports appearing in Korean newspapers were overwhelmingly dominated by episodic frame rather than thematic frame. Particularly, It was found that Korean rape reports generally have attributed the cause of rape crimes to the victims. Implications for results were discussed in terms of rape myth and ambivalent sexism theories.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.535-549
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• 2019

The purpose of this study was to examine what kind of images were presented on movie stars in the newspaper. For the purpose, we classified the time period according to the movie industry and media trend, selected representative stars by period, and collected 798 related articles reported in newspapers. As a result of analyzing the reporting trend, domestic and foreign topics, news format, and gender difference in collected movie star articles, it was found that the image of movie stars reproduced in newspaper articles had mostly neutral images that do not represent specific gender. Since the 2000s, news coverage was changed to reproduce various images rather than being fixed to particular images, and the subject of report became more diversified through comparison of domestic and foreign topics. In addition, articles in the form of book review decreased and the interview-type articles increased in number, and in the case of male movie stars, the proportion of articles based on works was high in comparison to female movie stars. This study has significance in that it explored the changes in the process of reproducing star images diachronically from the initial stage of stars to the modern times. And it is hoped that this study will serve as basic data for the follow-up studies on the process of reproducing various images in the multi-media era.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.29-37
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• 2016

With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

• Archives of design research
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• v.13 no.3
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• pp.111-122
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• 2000

To achieve the advertising objectives, we must first draw out consumer's advertisingto advertising, and then realize the data processing course from comprehension to the retention of the advertising contents. In current media environment, however, the value of advertising as the method of attracting consumer's attention is declining due to the current situation of newspaper and magazine advertising as follows. As for newspapers, competitive messages are increasing on a continuous basis; the size of advertising section and the number of newspaper pages has been increased along with the popularization of color advertising. As for magazines, more pages are allocated for advertising rather than for the actual contents. In such communication environment, it is believed that only the advertising capable of uniquely appealing to consumers can achieve the purpose of advertising. Hence, this research attempts to discuss the effective ways of promoting attention in print media through the case studies covering the design principles relating to layout and the layout format, among the visualization processes related to the consumers'memory.

• Korean journal of communication and information
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• v.68
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• pp.34-64
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• 2014

This paper analyzed the modes of human communication of the Korean enlightenment era through 9 new-style novels with the assumption that the fictitious world of novels reflect the social realities of that time. The most noticeable fact was that the communication environment of that time were remarkably diversified with the new media, such as newspaper, printed book, postal system, telegraph, telephone, and photo. But the communication of most people was mainly relied on traditional oral communication. In oral communication the hierarchical relationship and age were the most important variable as usual but the formality and etiquette were weakened than Late Chosun Dynasty. The distribution of written culture was enlarged especially by women and lower class. The contact with the foreign cultures which had become possible after the opening of ports brought about intercultural communication. In conclusion it can be said that the communication of people in the enlightenment era was mainly by oral communication but the reliance on the media was enlarged gradually.

• Archives of design research
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• v.17 no.2
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• pp.113-122
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• 2004

Modern society came to enjoy dramatically advanced information technologies by the digitalization of New Media with the improvement of communication technologies and interaction between various information system and technologies. New service by web, not only text but image, audio and moving image have opened new experience possible for us. The development was possible because the web has characteristics of media making Remediation of various media possible. The web has remediated newspaper, magazines, TV, audio, movie by taking them, competing with them, attacking them and absorbing them. As a result, now we can enjoy various characteristics of different media at the Web. This study is to look into the effectiveness of Remediation at web design through various case studies. This study also is to seek more effective methods of expressions in the web and future improvement direction.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.446-458
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• 2018

The media is not just a means of conveying social reality, but is also a political economic subject that restructures social reality. The perceptions and attitudes of the people who read the news can be influenced by the content and direction of the media. Therefore, it is very important to understand and discuss the characteristics of news coverage produced by media. In the case of issues closely related to economic benefits rather than general socio-economic issues, more objective arguments and confirmation of facts are required. In this study, we tried to understand how real estate policy, which is one of the major political and economic issues of S. Korean society, is covered in the media. After analyzing media coverage, we concluded that it was somewhat unreasonable to look at facts about real estate policy objectively and make realistic alternatives, because the framework and attitudes expressed in the articles varied by newspaper.