• Title/Summary/Keyword: 신뢰성향

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The Study on the Perception of Self-Regulation in Diabetic Patients (당뇨병 환자의 자기조절 인식에 관한 연구)

  • Han, Hye-Sook;Bae, Sun-Hee;Park, Young-Sun
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.107-109
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    • 2021
  • 본 연구는 당뇨병 환자의 자기조절에 대한 주관적 유형과 특성을 분석하고자 시도되었으며, 당뇨병 환자의 주관성을 연구하는데 효과적인 Q방법론을 적용하였다. 대상자는 제2형 당뇨병을 진단받은 사람으로서 경구약이나 인슐린 주사로 치료받고 있으나 현재는 입원한 싱태가 아닌 사람 38명으로 구성하였으며, Q표본 40개의 진술문을 가장 부정(-4)에서 가장 긍정(+4) 범위의 9점 척도 상에 분류하도록 하였다. Q분류된 자료는 QUANL PC program을 이용하여 주요인분석(principal component factor analysis)과 배리맥스 회전(varimax rotation)을 통해 Q 요인분석이 행해졌다. 분석결과 당뇨병환자 자기조절에 대학여 제 1유형은 근거기반 순응형, 제2유형은 위기의식 자립거부형, 제3유형은 정보기반 관계지향형, 제4유형은 자기신뢰 실천형, 제5유형은 주관적 결핍 기반 반응 행동형으로 5가지 유형의 관점을 보여주었다. 따라서 당뇨병 환자 효율적 관리방법을 위해 당뇨병 환자의 질병 관리의 부정적 행위 성향을 이해하고, 당뇨지식 교육, 당뇨관리 정보 및 긍정적 심리를 통한 자기조절 프로그램을 개발 할 필요가 있다.

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The Effects of the Attributes of the Eco-friendly Agricultural Products Traceability System on Perceived Value and Behavioral Intention (친환경농산물 이력추적시스템의 속성이 소비자의 지각된 가치 및 행동의도에 미치는 영향)

  • Choi, Won-Sik;Choi, Soo-Kun;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.161-175
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    • 2013
  • This study investigates the impact of the attributes of the eco-friendly agricultural products traceability system on perceived value and behavioral intention. Empirical subjects are those who live in Seoul and Gyeonggi province, over the age of 20 and have experience of buying eco-friendly agricultural products though department stores, discount stores and specialized eco-friendly product stores. After distributing 550 copies of questionnaire from April 10th, 2013 to May 9th, 2013, 470 copies(85.5%) are used for a final statistical analysis of the survey after excluding the copies with biased opinions or missing values. The results of this study show sufficient theoretical base for future research by verifying a causal relationships between the attributes of eco-friendly agricultural products traceability system such as reliability, safety and innovation, and consumers' perceived value and behavioral intention. Therefore, producers should correctly record producing history base so that consumers can continue to use the system. The traceability system can not only satisfy consumers by enhancing transparent management and producing systems for eco-friendly products but also guarantee us to eat all products we get without worries.

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Effects of the External Variables of the RFID System for Eco-friendly Agricultural Products on Perceived Value and Behavioral Intention : Applying an Expanded TAM (친환경농산물 RFID 시스템의 외부변수들이 지각된 가치 및 행동의도에 미치는 영향 : 확장된 TAM 모델을 적용하여)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.2
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    • pp.149-166
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    • 2013
  • The purpose of this study is to investigate what influence the external variables of the RFID system for eco-friendly agricultural products such as reliability, safety, effectiveness and innovation have on ease and usefulness, perceived value and behavioral intention. An empirical analysis were conducted to the general consumers over the age of 20 years who live in Seoul and Gyeonggi areas having experience of buying eco-friendly agricultural products in department stores, supermarkets and eco-friendly agricultural product specialty stores from November 10 to November 23, 2012, A total of 350 copies of questionnaire were distributed for this research and, excluding partial ones that were too concentrated on one side or found missing values, a total of 305 copies(87.1%) were used as the final statistical analysis data. The result shows that such external variables of the RFID system for eco-friendly agricultural products as liability, safety, effectiveness and innovation are useful enough as a theoretical basis for later study on RFID systems for eco-friendly agricultural products. Also, it reveals that, since all the process from production to sale of agricultural products can be seen, the products are provided safely for consumers, are objectively and rapidly investigated when problems occur, induce a positive attitude with their historical information, and are supplied through systematic management such as consumers' rights to know and choose and recall of unfit products.

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A Study on Acceptance Intentions to Use the Mobile Payment Service Based on Biometric Authentication: Focusing on ApplePay (생체 인증 기반 모바일 결제 서비스 수용의도 분석: 애플페이를 중심으로)

  • Kim, Kwanmo;Park, Yongsuk
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.123-133
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    • 2020
  • The aim of this study is to scrutinize acceptance intentions of Korean users and influences of information security related factors on mobile payment services based on biometric authentication methods, like finger print authentication or face recognition authentication, by focusing on ApplePay. Unlike previous studies on user acceptance of mobile payment which lack considerations on information security related factors, this study employs the UTAUT with detailed information security factors to create a research model and PLS(Partial Least Squares) method to analyze the model. Based on the analysis, gaining trust on service through company's efforts on information protection, personal characteristics and trust on applied security technologies are important factors to Korean users along with social awareness and service infrastructures. The result of this study would be helpful to companies or organizations, which provide biometric-based mobile payment services, to understand needs of Korean consumers. Based on this study, further analysis is expected to find impacts of user experiences on same company's or competitors' products to acceptance intentions.

A Study on Secondary School Girl Students' Life Style, Attitude toward Appearance and Clothing Attitude (중.고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도와의 관련 연구)

  • Lee, Eun-Hee
    • Journal of Korean Home Economics Education Association
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    • v.18 no.4 s.42
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    • pp.85-102
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    • 2006
  • The objectives of this study were to classify of life style of secondary school girl students, to investigate the relationships between life styles, attitude toward appearance and clothing attitude. The method of this study was survey research by using questionnaires. Subjects were 658(middle school students 327, high school students 331) girl students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, cronbach's ${\alpha}$, factor analysis, t-test, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response lifestyles, attitude toward appearance and clothing attitude emerged five dimensions(digital orientation, material orientation, positive activity, achievement orientation, frugality), three dimensions(needs conformity value toward appearance), five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). High school girls' students showed higher digital orientation and positive activity life styles, attitude toward appearance, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with lifestyles and attitude toward appearance. However, modesty of clothing had negative correlations with life styles and attitude toward appearance. As a conclusion, secondary school girl students' life styles and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

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Could a Product with Diverged Reviews Ratings Be Better?: The Change of Consumer Attitude Depending on the Converged vs. Diverged Review Ratings and Consumer's Regulatory Focus (평점이 수렴되지 않는 리뷰의 제품들이 더 좋을 수도 있을까?: 제품 리뷰평점의 분산과 소비자의 조절초점 성향에 따른 소비자 태도 변화)

  • Yi, Eunju;Park, Do-Hyung
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.273-293
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    • 2021
  • Due to the COVID-19 pandemic, the size of the e-commerce has been increased rapidly. This pandemic, which made contact-less communication culture in everyday life made the e-commerce market to be opened even to the consumers who would hesitate to purchase and pay by electronic device without any personal contacts and seeing or touching the real products. Consumers who have experienced the easy access and convenience of the online purchase would continue to take those advantages even after the pandemic. During this time of transformation, however, the size of information source for the consumers has become even shrunk into a flat screen and limited to visual only. To provide differentiated and competitive information on products, companies are adopting AR/VR and steaming technologies but the reviews from the honest users need to be recognized as important in that it is regarded as strong as the well refined product information provided by marketing professionals of the company and companies may obtain useful insight for product development, marketing and sales strategies. Then from the consumer's point of view, if the ratings of reviews are widely diverged how consumers would process the review information before purchase? Are non-converged ratings always unreliable and worthless? In this study, we analyzed how consumer's regulatory focus moderate the attitude to process the diverged information. This experiment was designed as a 2x2 factorial study to see how the variance of product review ratings (high vs. low) for cosmetics affects product attitudes by the consumers' regulatory focus (prevention focus vs. improvement focus). As a result of the study, it was found that prevention-focused consumers showed high product attitude when the review variance was low, whereas promotion-focused consumers showed high product attitude when the review variance was high. With such a study, this thesis can explain that even if a product with exactly the same average rating, the converged or diverged review can be interpreted differently by customer's regulatory focus. This paper has a theoretical contribution to elucidate the mechanism of consumer's information process when the information is not converged. In practice, as reviews and sales records of each product are accumulated, as an one of applied knowledge management types with big data, companies may develop and provide even reinforced customer experience by providing personalized and optimized products and review information.

Study of the Purchasing Behavior of Cosmetics :Focused on Japanese, Chinese Tourist and Korean (화장품 구매행동 연구 -한국인과 방한 중국·일본관광자를 대상으로)

  • Chun, Joo-Hyung;Chun, Yong-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.12
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    • pp.7459-7466
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    • 2014
  • This study examined the purchasing behavior of cosmetics among Japanese, Chinese tourists and Koreans, as well as the differences according to nationality. Based on a literature study, a questionnaire was developed and a field survey was performed. A self-administered survey was conducted throughout Myungdong and Suwon. The 251 usable questionnaires were collected. A Reliability test, Factor analysis, Regression test, and ANOVA were used. The purchasing behavior of cosmetics has 5 factors gained by the factor analysis, including the functionality of cosmetics, the newest one of the cosmetics, brand-oriented cosmetics, impulsive purchase, and physical evidence. In addition, the purchasing behavior of cosmetics is becoming complicated, and the attitudes to cosmetics has changed. Finally, there are a few differences among Japanese, Chinese tourists and Koreans. According to this research, cosmetic companies must underline their brand and focus on managing the cosmetic functionality, physical evidence of the store, and the skill and attitudes of point of sales.

A Comparative Study on Characters and Effects of the On-Line Social Network in Korea & Japan (한국과 일본의 온라인 관계망의 특성과 효과에 대한 비교연구)

  • Bae, Young
    • Survey Research
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    • v.10 no.3
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    • pp.85-106
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    • 2009
  • This study is an attempt to provide some answers to question about how characteristics and general recognition regarding internet use in Korea and Japan influence fostering and maintaining on-line social network in each of countries. Survey is used to compare Korean internet users and Japanese internet users in terms of characteristics of on-line social network, individual's propensity for internet use, including their recognition on internet. The study's main findings go as follows. First, Korean internet users tend to be more active in using internet than Japanese internet users do, thus having larger on-line social network and more intensive internet use than Japanese internet users do. However, there is a commonality that majority of internet users in both countries use internet to connect them to person with whom they have private relationship but they cannot meet frequently. Second, for Korean internet users, individual's propensity, characteristics, and recognition regarding internet use is not related to how to contact others. To the contrary, for Japanese internet users, how to contact others in on-line setting seems to vary according to whether or not they have relation-oriented internet use and how they recognize the availability of internet. Third, a commonality regarding the size of on-line social network is found between Korea and Japan that the total numbers of people enrolled as network increases if people use internet in order to get information. This confirms previous finding that relationship based on weak tie is instrumental in fostering on-line social relations and likely produces advantage in getting information. Finally, for Japanese internet users, the degree of risk recognized in on-line setting, that is the degree of interpersonal trust, appears to greatly influence overall relationship -building in on-line.

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Comparative Analysis of Mainstream O1line News Use with Alternative Online News Use -In the Aspens of the Users' Characteristics, the Attitude on Online News Sites, and Using Pattern.- (주류 인터넷 언론과 대안 인터넷 언론의 이용 비교 -이용집단의 특성, 이용자의 뉴스사이트에 대한 태도 뉴스 이용 패턴-)

  • Park, Sun-Hee
    • Korean journal of communication and information
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    • v.26
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    • pp.259-289
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    • 2004
  • In this study, the use of mainstream online news site and alternative online news site were compared in the aspects of users' characteristics, attitude on online news sites, and using pattern. A survey was conducted for 182 mainstream-only users, 46 alternative online news users, and 47 both sites users, Also, their traffic data of online news sites were analyzed during the 16th presidential election. As a result, it was found that both sites users had the highest political interest and the most progressive political position among the user groups. In the aspect of users' attitude, mainstream-only users were most positive to the mainstream online news site and both sires users were most positive and more involved in alternative online news site. But all user groups set higher credibility on alternative online news site than mainstream online news sire. In the comparison of user size, mainstream online news site has larger user size than alternative online site. However, the user royalty, such as time per person, pages per person, and visiting days per person, was lower than that of the latter. These results suggest thar small but differentiated news sires have royal users, and online news users be segmented according to news contents.

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The Relationship between Public Support for Scientific Research and Political Orientations: The Case of Research for Social Problem-Solving (과학기술에 대한 일반시민의 지지도와 정치의식: 사회문제 해결형 연구를 중심으로)

  • Bak, Hee-Je;Kim, Myungsim
    • Journal of Technology Innovation
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    • v.24 no.3
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    • pp.107-137
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    • 2016
  • By analyzing a nationwide survey on Korean publics, this study examines the social determinants of public support for three types of scientific research-basic research aimed at pure knowledge, applied research toward industrial application, and research for social problem-solving which aims to enhance ordinary citizens' quality of life. The present study finds the differential effects of social- and political value orientations on the level of public support for respective types of research. As ones have more progressive in their subjective political orientations, they are more likely to support research for social problem-solving than other types of research, while conservatives tend to support basic research and those with neo-liberal ideology tend to support applied research. The Korean public also tends to perceive research for social problem-solving as a counter to basic research while it has been developed against the conventional emphasis on applied research in Korea. Also, the level of support for research for social problem-solving increases with the higher level of trust in scientific authority and expertise, while it has been developed against expertism and included public engagement in science as an important element. Finally, those who have lower income tend to support for research for social problem-solving than other types of research. The implications of these findings are discussed.