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http://dx.doi.org/10.5762/KAIS.2014.15.12.7459

Study of the Purchasing Behavior of Cosmetics :Focused on Japanese, Chinese Tourist and Korean  

Chun, Joo-Hyung (Department of Tourism Management, Chungwoon University)
Chun, Yong-Jin (Department of Cosmetic Science, Chungwoon University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.12, 2014 , pp. 7459-7466 More about this Journal
Abstract
This study examined the purchasing behavior of cosmetics among Japanese, Chinese tourists and Koreans, as well as the differences according to nationality. Based on a literature study, a questionnaire was developed and a field survey was performed. A self-administered survey was conducted throughout Myungdong and Suwon. The 251 usable questionnaires were collected. A Reliability test, Factor analysis, Regression test, and ANOVA were used. The purchasing behavior of cosmetics has 5 factors gained by the factor analysis, including the functionality of cosmetics, the newest one of the cosmetics, brand-oriented cosmetics, impulsive purchase, and physical evidence. In addition, the purchasing behavior of cosmetics is becoming complicated, and the attitudes to cosmetics has changed. Finally, there are a few differences among Japanese, Chinese tourists and Koreans. According to this research, cosmetic companies must underline their brand and focus on managing the cosmetic functionality, physical evidence of the store, and the skill and attitudes of point of sales.
Keywords
purchasing behavior of cosmetic; shopping tourists;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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