• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.8 no.3
• /
• pp.895-905
• /
• 2018

Public opinion polls have a strong influence on modern society as a means of examining the tendency of social groups on specific issues. As the influence of the polls increases, the problem of forgery and falsification of the results becomes an important issue. So, to guarantee the reliability of the results, our society needs novel mechanisms. As one of such mechanisms, the Ethereum blockchain is an environment for developing decentralized applications with the reliable blockchain technology. Ethereum decentralized applications can utilize smart contracts to provide services for users in transparent and reliable ways. In this paper, we propose a polling method that guarantees reliability using the blockchain technology, which is a distributed ledger technique that makes forgery or falsification actually impossible. The proposed method provides a robust verification function on the results of the associated polls for individual voters and verification organizations. Also, we present a distributed opinion polling application running on our private Ethereum blockchain network, showing the effectiveness of the proposed method.

• Management & Information Systems Review
• /
• v.33 no.2
• /
• pp.281-299
• /
• 2014

This study using a transaction cost approach perspective, this paper presents a model for understanding shopper's buying behavior. Finally, based on the results of these studies, this paper suggests practical implications to companies establishing their management strategy of the channels. In order to achieve the research purpose, it derived hypotheses from the literature studies and conducted questionnaire survey for the buyer who actually purchased by distribution channels. In this paper, 876 of the samples has been used in practice and with those samples it analyzes its empirical testing through reliability verification, validation, factor analysis, correlation analysis and covariance structure analysis.

• Journal of the Korean Society of Costume
• /
• v.62 no.2
• /
• pp.13-25
• /
• 2012

The purpose of this research is to study the influence over confidence and Word-Of-Mouth (WOM) effect in the acceptance process of WOM by information characteristics(consensus, vividness, and message neutrality) of individual cosmetic blog, reflecting that it is widely spreading over the public. Online survey for the consumers using such blogs was performed to collect data(N=200), and credibility analysis through Cronbach-${\alpha}$ and Structural Equation Model(SEM) analysis using AMOS 18.0 were performed. The analysis results are as follows; First, vivid information and neutral message increase WOM effect through the improvement of consumers' credibility whereas information consensus doesn't positively influence over credibility. Second, the examination of a moderating effect by type of cosmetics demonstrated that the consumers of basic cosmetics have most confidence in vivid information, and those of color cosmetics do more confidence in neutral message. Therefore, there is a difference in the credibility factor of online WOM depending on the type of cosmetics consumption so that differentiated information provision strategies for cosmetics groups should be established based on it.

• The Journal of the Korea Contents Association
• /
• v.8 no.5
• /
• pp.207-214
• /
• 2008

This research analysis politic knowledge, politic awareness and politic socialization medium which influenced forming politic awareness for high school students. This purpose is that we find politic awareness of teenagers and how we teach politic education for teenagers effectively. After analysis, we found that awareness formed through home, school, colleague group and mess media influence teenagers to make their important factor of forming politic and administration and awareness level of politic and administration.

• International Commerce and Information Review
• /
• v.18 no.1
• /
• pp.3-27
• /
• 2016

The purpose of this study is to analyze satisfaction and repurchase intention at the website of overseas direct purchase by customers characteristics and Site characteristics. There are two independent variables, one of the variable is customer characteristics that defined innovativeness, perceived risk, benefit recognition and shopping orientation. The other variable is site characteristics that defined assortment of stock, convenience, trust, customer service. This research results show that customers characteristics including perceived risk, and benefit recognition effect on customer's satisfaction and the site characteristics such as assortment of stock, trust, customer service are significantly influence on customer's satisfaction. Lastly, analysis on how customer's satisfaction influences on repurchase was verified.

• The KIPS Transactions:PartD
• /
• v.15D no.1
• /
• pp.139-146
• /
• 2008

It is very important to identify useful web user group and induce their behavior pattern in eCRM domain. Inducing user group with a similar inclination, a reliability of user group decreases because there is an uncertainty in online user data. In this paper, we have applied the 2-tier clustering, which uses the outcome of interaction with data from other tiers. Also we propose a method which induces user behavior pattern from a cluster and compare C4.5 with our method.

• The Journal of the Acoustical Society of Korea
• /
• v.37 no.3
• /
• pp.147-155
• /
• 2018

In this paper, we tried to find out sound quality metrics to express discomfort of overload excavator noise and to develop sound quality indexes through multiple regression analysis by using them. For this purpose, the interior noise of cabin under overload condition was recorded for six excavator models with different noise properties and Jury test was carried out by PCM (Paired Comparison Method) and MEM (Magnitude Estimation Method). Jury test result with low consistency was classified into two groups with different preference tendencies by cluster analysis and multiple regression analysis was conducted in order to find out which sound quality metrics have significant effects on discomfort(low preference). As a result, we figured out that the sound quality metrics to express the discomfort were the partial loudness (= $PN_{10Bark}$) between 0 and 10 Bark in case of group1 and the difference between engine noise(= $dB_{EG}$) and hydraulic system noise ($dB_1$) in case of group2. Using the results of preference ranking and tendency analysis of PCM followed by the correlation analysis between PCM and MEM, the more reliable results were adopted by excluding the data with low consistency obtained from Jury test via MEM.

• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.466-479
• /
• 2021

Fake news is flooded with fake news that mixes untrue falsehoods in whole or in part. In order to create a frame for political and social purposes, news is mainly created by combining facts with fakes, or news is created for the purpose of incitement to encourage distortion and hatred. In particular, some media, including over-the-air broadcasting, are expressing their political bias in a specific direction without hesitation. Even if the press has political bias, if it is based on the delivery of facts, a trusted media environment can be achieved under the mutual checks of conservatives and progressives. The May 18 Democratic Uprising is a painful history and fact of modern history, leaving remuneration and progress. Nevertheless, there is still a view that the May 18 Democratic Uprising is regarded as 'democracy movement' and 'violence'. This study analyzed how the conservative JoongAng Ilbo and the progressive Kyunghyang Shinmun Manpyeong deal with the May 18 Democratic Uprising. The Manpyeong of the two newspapers differs greatly from the viewpoint of the May 18 Democratic Uprising. The liberal tendency of the Kyunghyang Shinmun Manpyeong has great significance in that it reveals the essence of the event and satirizes the subject. On the other hand, the conservative JoongAng Ilbo Manpyeong cannot approach the nature of the case or the object of satire due to ambiguity.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.7
• /
• pp.267-278
• /
• 2017

The aim of this paper was to develop a scale for measuring gender identity among sports participants (114 male, 193 female). Gender similarities and latent mean analysis was used to validate the gender identity measurement method. Data processing was carried out by way of frequency analysis, exploratory and confirmatory factor analysis, reliability, correlation, normal distribution of questions, and latent mean analysis using SPSS 18.0 and AMOS 18.0. The results of this study were as follows: First, the equivalence had revealed the configurable, metric, and scalar invariance of the scale that can be used in multi-groups in the same way. Second, women had a more open inclination than men when it came to participating in sports activities (p<.001). Third, women participating in sports activities tended to be more conservative than men (p<.001). Fourth, women who participated in sports activities showed a higher subjective tendency than men (p<.001). Fifth, there was no statistical difference in the outward tendency when participating in sports activities (p<.05). The results of this study suggest that gender identity among sports participants is not influenced by the changing times and the advancement of women in society.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.5
• /
• pp.85-100
• /
• 2017

The Delivery Companies are Facing the Difficulty in their Delivery Services due to the Continuously Increasing Delivery Demand and Insufficient Supply of Delivery Persons to Satisfy the Demand. In Such Circumstances, the Delivery Companies have been Implementing the CSV Service by Introducing the Senior Parcel Delivery Service Creating Jobs for Senior Citizens. This Paper Investigated the Impact of the Quality of Senior Parcel Delivery Service, CSV Activities, and Individual Characteristic Factors of Consumers on the Customers' Confidence and Intention to Use the Delivery Service of Delivery Companies. For the Empirical Analysis, the Online/Offline Questionnaire Survey was Executed with the Individuals who used the Delivery Service and 216 Samples were Finally Selected for Empirical Analysis. In Accordance with the Analysis Results, the Speed, the Quality of Senior Parcel Delivery Service, had Significant Impact on the Customers' Confidence, but Safety had no Significant Impact on it. Next, the Sincerity of CSV Activity by Senior Parcel Delivery Service Companies Showed the Significant Impact on the Customers' Confidence. However, the Adequacy of CSV Activity had No Significant Impact on the Customers' Confidence. Furthermore, the Consumption Value and Ethical Consumption Propensity, the Individual Features of Consumers, Demonstrated the Significant Impact on the Customers' Confidence and also on the Customers' Confidence on and their Intention to use Senior Parcel Delivery Service Companies.