• Journal of Animal Science and Technology
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• v.55 no.3
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• pp.179-184
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• 2013

Willingness-to-pay (WTP) for pork produced by quality test was determined using a contingent valuation method. Three model studies including a dichotomous-choice and two double dichotomous-choice types were conducted. The respondents in this study appropriately understood the contingent valuation and the suggested price was significant as a characteristic variable. The results imply that there is lower chance to select pork produced by the quality test, as the price difference is greater between conventional and quality-tested pork. WTPs in double and single contingent valuation models were 735 and 547 won/100 g, respectively. WTP was increased with increasing the educational level of respondents. The average WTPs analyzed by convariate were 1,015 won/100 g for double contingent valuation and 580 won/100 g for single contingent valuation. Considering the minimum price of WTP of pork produced by quality test (547.4 won/100 g), the total economic value was estimated to be 5,173,600 million won and per capita customer value was 106,000 won. Therefore, providing an institutional strategy for pork quality test will be beneficial for the consumers.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.467-485
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• 2015

The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

• Journal of the Korea Society of Computer and Information
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• v.18 no.9
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• pp.201-208
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• 2013

The purpose of this paper is to study the effects of the competitiveness of intermediate goods and enterprise's core competency on customer value and enterprise performance. And it is the first time to investigate the intermediate product competitiveness with the variable of interest to recent corporate values and corporate customers with business performance by exploring their relationships. Intermediate products, which the competitiveness of products that target structure is introduced for the first time, and the relationships between intermediate goods competitive and product reliability, intermediate goods competitive and product innovation are studied in this paper. Further research on integral, modular, valuable, durability, by measuring parameters such as product innovation and product reliability are also conducted. Eight hypotheses are introduced for statistical hypothesis testing. Employees and typical intermediate products in electronic companies in China and South Korea are investigated. SPSS and AMOS models are applied to perform the statistical analysis. Analysis of the proposed models is fit to an acceptable level. Research results and limitations are discussed, and useful conclusions are drawn.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.70-83
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• 2009

The purpose of this research was to examine the relationship between restaurant service and food quality, perceived value and customer response at five-star hotels. In this study, the survey was conducted, and the subject of that survey was visitors of five-star hotel restaurants in Seoul. From 16th of March to 31st of March in 2008, 300 copies of questionnaire were distributed, and 273 were collected from them. 202 copies, excluding insincere ones, were used for the analysis. The result of this study showed that reliability and food quality had the highest effect on the perceived value, and to raise customers' response, the assessment of reliability and assurance should be made before emphasizing the overall service quality of restaurants, and it should be recognized that the food quality has a high effect on the perceived value of customers, which seems to be the most effective strategy to improve customers' response. The result of this research is useful in providing practical information on how to understand the factors for the assessment of the restaurant service quality and how to approach customers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.113-127
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• 2020

Based on the social exchange theory and innovation diffusion theory, this study is to identify the correlation between factors influencing investor's funding intention in crowdfunding and to analyze moderating effect of trust in the relationship of shared value, communication and individual innovation. The purpose of this study is to consider the funding trends of crowdfunding investors from a personal point of view through the results of the study and to help fundraiser of crowdfunding establish specifically strategies for financing. In order to conduct empirical analysis, an online survey was conducted on people who had participated in crowdfunding, and a total of 228 questionnaires were collected and a total of 186 responses were finally analyzed, excluding outliers. For data analysis, structural equation model analysis was conducted using SPSS 26.0 and Smart PLS 3.0. The results of this study showed that shared value in the relationship between fundraiser and investors has a significant effect on the perceived risk. High level of communication between fundraiser and investors showed positive effects on the level of commitment of the crowdfunding project and the innovation of the individual investor. And commitment had a positive effect on the funding intention. According to the results of this research, trust has moderating effect only in relationship between shared value and perceived risk. It is significant that investors share the value of fundraiser together is a motivation factor to fund in crowdfunding and an opportunity to recognize the risk. Through this study, it is expected to utilize them in establishing strategies for start-ups and marketing plans to raise funds through crowdfunding and to empirically identify factors influencing the funding intention through individual levels of crowdfunding investors.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.595-603
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• 2008

오늘날 인터넷을 통한 정보검색이 일상화되면서 생활상식에서부터 기존에 서적이나 논문 등을 통해서만 알 수 있었던 전문지식까지도 손쉽게 찾을 수 있게 되었다. 즉, 현대생활에 있어서 검색엔진은 원하는 정보를 빠르고 정확하게 찾을 수 있게 해준다는 점에서 매우 중요하다고 할 수 있다. 하지만 이러한 중요성에도 불구하고 검색엔진 기술적인 연구이외에는 서비스 품질이나 고객만족에 대한 연구는 활발하게 이루어지지 않고 있다. 따라서, 본 연구에서는 검색엔진 서비스에 있어서 서비스 품질과 서비스가치, 고객만족, 충성의도의 관계를 연구모형으로 설정하고 이들간의 관계를 분석하였다. 그 결과 서비스품질의 정확성, 정보함유량, 사이트 이미지, 편리성이 서비스가치에 정(+)의 영향을 미치는 것으로 나타났으며, 그중에서 정확성, 사이트 이미지, 신뢰성은 고객만족에도 정(+)의 영향을 미치는 것으로 나타났다. 또한 서비스가치가 높을수록 고객만족은 상당히 높아지는 것으로 나타났으며 고객만족이 충성의도에 많은 영향을 주는 것으로 나타났다. 본 연구의 결론은 검색엔진 서비스 기업이 경쟁우위를 유지하기 위해서는 서비스가치의 구현을 통한 지속적인 고객만족을 달성해야 하며, 이를 위해 정확성, 정보함유량, 편리성, 사이트 이미지에 중점을 둔 고품질 서비스 전략의 필요성을 시사하고 있다.

• Journal of Korean Library and Information Science Society
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• v.40 no.3
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• pp.225-247
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• 2009

The values of a organization generate belief and activate participation of community members. Accordingly, it is necessary to find new core values of the school library in addition to access and assistance which are the library's traditional values. This study analyzed the central keywords in the contents of mission and vision appeared in the International School Library Standards and acquired core values being composed of 5 fields such as education, collaboration, access, cultural awareness and sensitivity, and democratic citizenship. As a result of analyses of missions and visions in America, Australia, UK, and Canada School Library Standards, it seems that life-long learning skills, physical access and social responsibility are common core values. America and UK School Library Standards which were revised recently are underlining technology skills, multiple literacies and integrated information literacy curriculum particularly. Ultimately, these core values will be utilized as the directions and basic materials for the establishment of missions and visions for the school library in Korea.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.109-117
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• 2018

The launch of internet-only banks has brought many changes. As the existing commercial banks and internet-only banks have started the infinite competition, the maintenance of relationships with customers or the creation of new customers is important. For this, it is meaningful to understand the aspect of customers' perception of value. Thus, this study conducted the empirical analysis on the attitude of the existing phone-banking users after the launch of internet-only banks. First, the reliability and mobility out of the characteristics of the existing mobile service of commercial banks had effects on the perceived switching value while the reactivity had no effects on it. Second, in the results of understanding the effects of diverse benefits from internet-only banks on the perceived value, the economic benefit and convenient benefit had positive(+) effects on the perceived switching value. Lastly, the perceived switching value had positive(+) effects on the use intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.199-206
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• 2018

The study objective was to understand the effects of self-efficacy and occupational value on the major satisfaction of pre-service childcare teachers. A questionnaire survey was conducted targeting 281 pre-service childcare teachers in A city. In the study results, first, pre-service childcare teachers highly perceived the self-regulatory efficacy and confidence of self-efficacy, the intrinsic value of occupational value, and the general satisfaction and perception satisfaction of major satisfaction. Second, there were statistically significant correlations between self-efficacy, occupational value, and major satisfaction of pre-service childcare teachers. Third, the self-efficacy and occupational value of pre-service childcare teachers had positive effects on the major satisfaction. Based on these study results, there should be more diverse research for the formation of proper self-efficacy and correct occupational value, so that students majoring in childcare could perceive the importance of major satisfaction and also perform their childcare jobs with high-quality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.2
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• pp.107-114
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• 2019

The objective of this study was to understand factors of occupational ethics affecting occupational value and educational belief of preservice childcare teachers. In order to achieve this objective, a questionnaire survey was conducted targeting a total of 270 preservice childcare teachers in A city. Study results found that preservice childcare teachers highly perceived the ethics in young children and family out of the occupational ethics, the intrinsic value out of the occupational value, and the maturism and interactionism out of the educational belief. Second, the occupational ethics, occupational value, and educational belief of preservice childcare teachers showed statistically significant correlations. Third, the occupational ethics of preservice childcare teachers had positive effects on the occupational value and educational beliefs. Based on these results, it is necessary to conduct diverse research studies for the formation of clear and appropriate occupational values and positive educational beliefs, so that childcare providers could perceive the importance of occupational ethics and provide high-quality childcare services.