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http://dx.doi.org/10.5187/JAST.2013.55.3.179

Benefit Analysis of Quality Incresement Based on Meat Quality Testing of Breeding Pig  

Lee, Sang-Ho (Department of Agricultural Economics, Sunchon National University)
Nam, Ki-Chang (Department of Animal Science & Technology, Sunchon National University)
Kang, Hyun-Sung (Department of Animal Science & Technology, Sunchon National University)
Kim, Sung-Hoon (Department of Animal Life Research, Hankyong National University)
Choi, Je-Gwan (National Institute of Animal Science, RDA)
Choi, Tae-Jeong (National Institute of Animal Science, RDA)
Seo, Kang-Seok (Department of Animal Science & Technology, Sunchon National University)
Publication Information
Journal of Animal Science and Technology / v.55, no.3, 2013 , pp. 179-184 More about this Journal
Abstract
Willingness-to-pay (WTP) for pork produced by quality test was determined using a contingent valuation method. Three model studies including a dichotomous-choice and two double dichotomous-choice types were conducted. The respondents in this study appropriately understood the contingent valuation and the suggested price was significant as a characteristic variable. The results imply that there is lower chance to select pork produced by the quality test, as the price difference is greater between conventional and quality-tested pork. WTPs in double and single contingent valuation models were 735 and 547 won/100 g, respectively. WTP was increased with increasing the educational level of respondents. The average WTPs analyzed by convariate were 1,015 won/100 g for double contingent valuation and 580 won/100 g for single contingent valuation. Considering the minimum price of WTP of pork produced by quality test (547.4 won/100 g), the total economic value was estimated to be 5,173,600 million won and per capita customer value was 106,000 won. Therefore, providing an institutional strategy for pork quality test will be beneficial for the consumers.
Keywords
Meat quality; Benefit analysis; Breeding pig; Testing;
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