• Title/Summary/Keyword: 시청평가

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A Study on Impact of Media Use Characteristics/Evaluation for Guide Channel on Intention to use VOD provided by Multichannel Service Provider (유료방송 서비스 이용자의 미디어 이용특성과 가이드 채널에 대한 평가가 VOD 이용의사에 미치는 영향에 관한 연구)

  • Joh, Seong Je;Lee, Yeong Ju
    • Journal of Broadcast Engineering
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    • v.21 no.2
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    • pp.210-218
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    • 2016
  • In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

A scene search method based on principal character identification using convolutional neural network (컨볼루셔널 뉴럴 네트워크를 이용한 주인공 식별 기반의 영상장면 탐색 기법)

  • Kwon, Myung-Kyu;Yang, Hyeong-Sik
    • Journal of Convergence for Information Technology
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    • v.7 no.2
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    • pp.31-36
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    • 2017
  • In this paper, we try to search and reproduce the image part of a specific cast from a large number of images. The conventional method must manually set the offset value when searching for a scene or viewing a corner. However, in this paper, the proposed method learns the main character 's face, then finds the main character in the image recognition and moves to the scene where the main character appears to reproduce the image. Data for specific performers is extracted and collected using crawl techniques. Based on the collected data, we learn using convolutional neural network algorithm and perform performance evaluation using it. The performance evaluation measures the accuracy by extracting and judging a specific performer learned in the extracted key frame while playing the drama. The performance confirmation of how quickly and accurately the learned scene is searched has obtained about 93% accuracy. Based on the derived performance, it is applied to the image service such as viewing, searching for person and detailed information retrieval per corner

Binocular Vision Corrective Spectacle Lenses Reduce Visual Fatigue in 3-D Television Viewing (양안시 교정안경의 3차원 텔레비전 시청 중 발생한 안정피로 감소)

  • Yoon, Jeong Ho;Kim, Jae-Do
    • Journal of Korean Ophthalmic Optics Society
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    • v.19 no.3
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    • pp.363-369
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    • 2014
  • Purpose: Three-dimensional (3D) displays are very useful in many fields, but induce physical discomforts in some people. This study is to assess symptom type and severity of asthenopia with their habitual distance corrective spectacle (HDCS) and their binocular vision corrective spectacle lenses (BVCSL) in people who feel physical discomforts. Methods: 35 adult subjects (ages $32.2{\pm}4.4$ yrs) were pre-screened out of 98 individuals to have the highest symptom/asthenopia scores following 65 minutes of 3D television viewing with HDCS. These 35 individuals were then retested symptom/asthenopia scores during they watched 3D television for 65 minutes at a distance of 2.7 m with wearing BVCSL of horizontal, vertical or base down yoked prisms. A 4-point symptom-rating scale questionnaire (0=no symptom and 3=severe) was used to assess 11 symptoms (e.g., blur, diplopia, etc.) related to visual fatigue/visual discomfort. Distance and near lateral phoria were measured using Howell phoria card and vertical phoria were measured using Maddox rod. Symptoms induced by watching 3D TV were compared between wearing HDCS and BVCSL. Results: Asthenopia in watching 3D TV with wearing BVCS was significantly lower than wearing HDCS at 5, 25, 45, and 65 minutes (all p < 0.001, paired t-tests). In only refractive error power correction power group, all asthenopia was not significantly different between HDCS and BVCSL (all $p{\geq}0.05$, paired t-tests). In prism correction groups for binocular imbalance, symptoms of asthenopia, however, was significantly lower for when wearing BVCSL than when wearing HDCS (all p < 0.05). Conclusions: Correction of phoria/vergence-based binocular vision imbalance can reduce asthenopia during 3D television viewing. An individual with binocular vision imbalance need corrected/compensated glasses with appropriate prisms prior to prolonged viewing of 3D television displays to reduce asthenopia/visual fatigue.

Video Quality Evaluation Method based on visual attention (시선인식 집중도 기반의 영상 품질 측정 방법)

  • Ko, Junggon;Seok, Jumyung;Suh, Doug Young
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2011.07a
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    • pp.410-412
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    • 2011
  • 영상 서비스에서 사용자가 시청하는 비디오 화질을 측정하는 것은 사용자의 QoE(Quality of Experience)를 추정할 수 있는 중요한 작업 중 하나이다. 이를 위해 가장 널리 쓰이는 측정 방법 중 PSNR이 있다. PSNR은 원본영상과 시청영상간의 각 픽셀 값의 차이를 계산하여 화질을 측정하는 객관적인 평가 방법이다. 본 논문에서는 객관적 평가 방법인 PSNR에 시청자가 영상 측정 시 느낄 수 있는 시선 인식 집중도를 접목시킨 품질 측정방법을 제안한다. 이는 사용자의 시각적 특성이 고려되기 때문에 보다 사용자에게 맞는 영상 품질을 측정할 수 있게 된다.

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A Study on Use Motivation, Consumers' Characteristics, and Viewing Satisfaction of Need Fulfillment Video Contents(Vlog / ASMR / Muk-bang) (욕구 충족 영상 콘텐츠(브이로그 / ASMR / 먹방) 이용 동기, 수용자 특성, 시청 만족도에 관한 연구)

  • Kang, Mee?Jeong;Cho, Chang-Hoan
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.73-98
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    • 2020
  • This study aims to redefine Vlog, ASMR, and Muk-bang contents as 'Need Fulfillment Video Contents,' which are emerging as major genres among the video contents. And this study explores the relationships between consumers' motives, viewing satisfaction, and consumers' characteristics such as demographic characteristics, big five personality traits, and individualism-collectivism tendencies in terms of uses and gratifications theory. Statistical analysis techniques such as factor analysis and hierarchical regression analysis were used to analyze 441 samples. As a result, age, income level, and collectivism were found to influence consumers' choice of Need Fulfillment Video Content genre. It was also found that the motivation of using Need Fulfillment Video Contents consisted of five factors: self-assessment and improvement, sensory stimulation and relaxation, entertainment, escapism and passing time, and following trends. Also, each usage motive influenced the viewing satisfaction in various ways. Based on the results of the analyses, the study concludes with discussion of the academic significance and practical implications for Need Fulfillment Video Contents industry development.

Protection of Diversity through the Control of the Delimitation of the Audience Share in German Television (독일에서의 시청점유율제한을 통한 다양성 보호 연구)

  • Shim, Young-Sub
    • Korean journal of communication and information
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    • v.51
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    • pp.117-135
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    • 2010
  • The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

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A Study on factors affecting the viewer rating of"My Little Television": Focusing on SNS Big Data (마이리틀 텔레비전 시청률에 영향을 미치는 요인에 관한 연구 : SNS 빅데이터 중심으로)

  • Kim, Sang-Cheol;Kim, Kwang-Ho
    • Journal of Digital Contents Society
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    • v.17 no.1
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    • pp.1-10
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    • 2016
  • < My Little Television > with the new format which extends one person media broadcasting to terrestrial broadcasting is creating a huge Topic Index. It started the first broadcast on April 2015 and has continued the number one in viewer rating in the same time. While viewers directly participate in the program through the Daum TV Pod and a host communicates with viewers in a real time, various opinions are being reflected on the program. While a lot of information about the program has spread through SNS, it has led to raising the viewer rating of program. Recently, the Topic Index on the program has been published through the big data analysis rather than the program evaluation only by the viewer rating. The research on the correlation between the program viewer rating and amount of buzz has increased. In this study, it has analyzed how the Topic Index which is an extended concept of the amount of buzz affects the viewer rating. Study results show that the Topic Index is analyzed to positively influence the viewer rating. It will give a lot of help in studying big data of SNS on the program.

Comparison of Blinking Patterns When Watching Ultra-high Definition Television: Normal versus Dry Eyes (초고선명 텔레비전 시청 시 정상안과 건성안에서의 눈깜박임 양상 비교)

  • Kang, Byeong Soo;Seo, Min Won;Yang, Hee Kyung;Seo, Jong Mo;Lee, Sanghoon;Hwang, Jeong-Min
    • Journal of The Korean Ophthalmological Society
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    • v.58 no.6
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    • pp.706-711
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    • 2017
  • Purpose: To analyze blinking patterns when watching an ultra-high definition (UHD) television and to compare the results between normal eyes and dry eyes. Methods: A total of 59 participants aged from 13 to 69 years were instructed to watch a colorful and dynamic video on a UHD television for 10 minutes. Before and after watching the UHD television, we measured the best corrected visual acuities, autorefraction, tear-break-up-time, degree of corneal erosion and conjunctival hyperemia via slit lamp biomicroscopy. In addition, questionnaires for the evaluation of eye fatigue and symptoms of a dry eye were completed. The definition of dry eye syndrome was that the tear-break-up-time of one of the eyes was less than 5 seconds, conjunctival injection, or marked corneal erosion. The number of blinks and the duration of blinking were both measured and analyzed at the early and late phases of video-watching. Results: After watching the UHD television in the normal eye group, the tear-break-up-time was significantly decreased (p < 0.001) and the degree of corneal erosion was significantly increased (p = 0.023). However, the subjective symptoms of participants were not aggravated (p = 0.080). There were no significant differences in blinking patterns in the dry eye group. On the other hand, in the normal eye group, the mean blinking time was significantly increased (p = 0.030). Conclusions: Watching an UHD television changes the tear-break-up-time, degree of corneal erosion, and blinking pattern in normal eyes, which may increase the risk of dry eye syndrome.

Effect of New Hallyu: Influence of K-POP Consumption on Chinese Attitude toward Korea and Hallyu (신한류 효과: 중국인들의 K-POP 이용이 한국과 한류에 대한 호감도에 미치는 영향)

  • Liu, Jing-Jin;Park, Yeon-Jin;Hwang, Ha-Sung
    • Korean journal of communication and information
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    • v.65
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    • pp.51-75
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    • 2014
  • This study aims to examine how the usage of K-POP and Korean TV dramas influence Chinese attitude toward Korea and Hallyu as K-POP has gained its popularity all over the world. The result indicated that 'gender', 'duration of watching Korean TV drama, 'the evaluation of Korean TV dramas', 'duration of listening K-POP and 'evaluation of K-POP' are strong predictors influencing attitude toward Korea among Chinese people. On the other hand, in relation to Hallyu, demographic factors are not appeared as the predictors, however, duration of watching Korean TV dramas, 'the evaluation of Korea TV dramas' and 'evaluation of K-POP' have been shown to influence the attitude toward Hallyu in a positive way. As the practical implication this result suggests that content, either Drama or K-POP, has more importance to appeal global audience rather than famous star has. Furthermore, when variables such as watching Korea TV dramas and evaluation of Korea TV drama have been controlled, 'evaluation of K-POP' appeared as a strong predictor to influence attitude of Korea and Hallyu in a positive way. This result indicates that the main content of Hallyu in China has shifted from Korean Dram to K-POP as the New Hallyu has been coming.

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A Study of IPTV-VOD Program Recommendation System Using Hybrid Filtering (복합 필터링을 이용한 IPTV-VOD 프로그램 추천 시스템 연구)

  • Kang, Yong-Jin;Sun, Chul-Yong;Park, Kyu-Sik
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.47 no.4
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    • pp.9-19
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    • 2010
  • In this paper, a new program recommendation system is proposed to recommend user preferred VOD program in IPTV environment. A proposed system is implemented with hybrid filtering method that can cooperatively complements the shortcomings of the content-based filtering and collaborative filtering. For a user program preference, a single-scaled measure is designed so that the recommendation performance between content-based filtering and collaborative filtering is easily compared and reflected to final hybrid filtering procedure. In order to provide more accurate program recommendation, we use not only the user watching history, but also the user program preference and sub-genre program preference updated every week as a user preference profile. System performance is evaluated with modified IPTV data from real 24-weeks cable TV watching data provided by Nilson Research Corp. and it shows quite comparative quality of recommendation.