Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Study on factors affecting the viewer rating of"My Little Television": Focusing on SNS Big Data

마이리틀 텔레비전 시청률에 영향을 미치는 요인에 관한 연구 : SNS 빅데이터 중심으로

  • Kim, Sang-Cheol (Seoul National University of Science and Technology) ;
  • Kim, Kwang-Ho (The Graduate School of Public Policy and Infor mation Technology, Seoul National University of Science and Technology)
  • Received : 2015.12.03
  • Accepted : 2016.02.10
  • Published : 2016.02.29
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Abstract

< My Little Television > with the new format which extends one person media broadcasting to terrestrial broadcasting is creating a huge Topic Index. It started the first broadcast on April 2015 and has continued the number one in viewer rating in the same time. While viewers directly participate in the program through the Daum TV Pod and a host communicates with viewers in a real time, various opinions are being reflected on the program. While a lot of information about the program has spread through SNS, it has led to raising the viewer rating of program. Recently, the Topic Index on the program has been published through the big data analysis rather than the program evaluation only by the viewer rating. The research on the correlation between the program viewer rating and amount of buzz has increased. In this study, it has analyzed how the Topic Index which is an extended concept of the amount of buzz affects the viewer rating. Study results show that the Topic Index is analyzed to positively influence the viewer rating. It will give a lot of help in studying big data of SNS on the program.

1인 미디어 방송을 지상파방송으로 확장한 새로운 포맷의 "마이리틀 텔레비전"이 많은 화제성지수를 만들어내고 있다. 2015년 4월 첫 방송을 시작해서 동일 시간대 시청률 1위를 지속하고 있다. 시청자가 다음 TV팟을 통해서 프로그램에 직접 참여해 실시간으로 시청자와 진행자가 소통을 하면서 다양한 의견을 프로그램에 반영하고 있다. SNS를 통해서 프로그램에 대한 많은 정보가 확산되면서 프로그램 시청률 상승으로 이어지고 있다. 최근에는 시청률로만 프로그램을 평가했던 부분에서 SNS를 통한 빅데이터 분석을 통해서 프로그램에 대한 화제성지수를 발표하고 있다. 프로그램 시청률과 버즈량과의 상관관계에 대한 연구가 늘어나고 있다. 본 연구에서는 버즈량보다 확대된 개념의 화제성지수가 시청률에 어떠한 영향을 미치는지 분석하였다. 연구결과 화제성지수는 시청률에 정의(+) 영향을 미친 것으로 분석되었다. 방송 프로그램에 대한 SNS의 빅데이터 연구에 많은 도움이 될 것이다.

Keywords

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