Browse > Article
http://dx.doi.org/10.9728/dcs.2016.17.1.1

A Study on factors affecting the viewer rating of"My Little Television": Focusing on SNS Big Data  

Kim, Sang-Cheol (Seoul National University of Science and Technology)
Kim, Kwang-Ho (The Graduate School of Public Policy and Infor mation Technology, Seoul National University of Science and Technology)
Publication Information
Journal of Digital Contents Society / v.17, no.1, 2016 , pp. 1-10 More about this Journal
Abstract
< My Little Television > with the new format which extends one person media broadcasting to terrestrial broadcasting is creating a huge Topic Index. It started the first broadcast on April 2015 and has continued the number one in viewer rating in the same time. While viewers directly participate in the program through the Daum TV Pod and a host communicates with viewers in a real time, various opinions are being reflected on the program. While a lot of information about the program has spread through SNS, it has led to raising the viewer rating of program. Recently, the Topic Index on the program has been published through the big data analysis rather than the program evaluation only by the viewer rating. The research on the correlation between the program viewer rating and amount of buzz has increased. In this study, it has analyzed how the Topic Index which is an extended concept of the amount of buzz affects the viewer rating. Study results show that the Topic Index is analyzed to positively influence the viewer rating. It will give a lot of help in studying big data of SNS on the program.
Keywords
SNS Big Data; Topic Index; Buzz; My Little Television;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 D. -H. Jeong, "The Golden Age of Mobile TV," Newspapers and Broadcasting, No.535, pp.78, July 2015.
2 KBS 9 News, "[Issue & News] Content on Drivi ng Market Change Personal Media Broadcasting," September 2015.
3 J.- M. Im, S. -J. Jang, M. -Y. Kim, "On Survey of 2014 Mobile Internet use," Korea Internet & Security Agency, pp.5-19, December 2014.
4 D. -H. Kim, "Media Possession and Use Behavior Change by 2015," Vol.15-17, KISDI Start Report, pp.5-7, November 2015.
5 H. -Y. Shim, "Research on the Effect of Different motivations on the Participation in SNSs," Journal of Digital Contents Socidty Vol.12, No.3, pp.383 -384, September 2011.   DOI
6 Nic Newman, "Reuters Institute Digital News Report 2015," pp12, 2015.
7 E. -Y. Han, "Social Media and the meeting of the TV," Vol.25, No.553, KISDI Weekly pp5, May 2013.
8 ClickZ, "Social Guide and Nielsen: Growing Power of Social TV," March 2013.
9 S. -H. Yoon, J .-H. Shon, M. -S. Ko, "Qualitative Evaluation of TV Programs Based on Sns online Reviews," KABS, pp.47-48, Spring 2015.
10 G. -N. Ma, "Do Big Data Support to forecast TV Viewer Rating in Korean TV drama case," Hanyang University Master's Thesis, pp.33, 2013.
11 H. -J. In, "Twitter's Word-of-Mouth Effect and TV Viewing," Kongju National University Master's Thesis, pp45-57, February 2015.
12 C. -H. Lee, "Study on Correlation of Ratings with SNS Buzz: Focusing on Difference between Programs Genres," Sungkyunkwan University Korea Master's Thesis, pp37-40, February 2013.
13 S. -U. Park, "A case study on the Practical usage of Big Data on Producing TV Programs: In the case of SBS program The Law in the Jungle," Konkuk University Master's Thesis, pp69, 2014.
14 J. -Y. Hwang, "Study on Correlation between the TV drama program audience rating and the amount of social media buzz," Korea University Korea Master's Thesis, pp1-3, June 2015.
15 S. -T. Sim, "News Broadcasting Platforms such as Cooperation Methods," Newspapers and Broadcasting, No.531, pp.14, March 2015.
16 Tonychoi, "Changes in social media and broadcasting of Interactive Broadcasting Platform and Trends," NIPA, Weekly Technic Trend, pp15, January 2012.