• Title/Summary/Keyword: 시청평가

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Effects of Anchors' Reputation and Brand Equity Evaluation of TV News Program on the Continuous Watching Intention : Focusing on KBS, JTBC, YTN TV News (TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적 시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로)

  • Ha, Dong-Keun;Ahn, Seo-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.91-101
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    • 2018
  • This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

Predicting relative superiority for the first episode of broadcasting contents with the quantitative valuation index of the Crews and Casts (방송 프로그램 출연진과 제작진의 계량 평가지표를 활용한 첫 회차 시청률 비교 우위 예측)

  • Ju, Sang Phil;Hong, June Seok;Kim, Wooju
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.113-114
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    • 2019
  • 불확실성이 큰 콘텐츠 산업의 특성상 방송 콘텐츠는 막대한 투자에 비해 그 효과 예측이 매우 어려우며 아직까지 출연진과 제작진에 대한 합리적인 평가지표도 존재하지 않는다. 방송용 드라마의 경쟁력을 평가하는 수단으로 현재까지 가장 유용한 지표는 시청률이다. 비록 스마트폰과 같은 매체를 통한 시청이 늘어남에 따라 TV 시청률의 절대 수치는 지속적으로 감소하고 있지만 TV 시청률을 대체할 만한 유용한 지표는 아직까지 없다. 본 연구에서는 방송용 드라마에 참여하는 인적자원의 평가지표와 시청률의 비교 우위를 활용하여 드라마의 흥행성을 과학적으로 예측하려고 한다.

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Exploring Television Viewing Experience through OTT Service (OTT 서비스와 시청 경험에 대한 탐색적 연구 : 티빙(tving)을 중심으로)

  • Choi, Sun Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2013.10a
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    • pp.591-594
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    • 2013
  • This study examines how OTT service changes the television viewing experience, what are the underlying dimensions that difference of viewing behavior and experiences between OTT service and old television media. The result showed the characteristic of viewing experiences through OTT service that social viewing, channel zapping by sharing information, multi viewing, de-contextualized viewing space. Specifically, television as a family media turned into a personalized media, social viewing generalized so called 'lean forward' with each other using texts and images at the same time. In particular, information on the content and appraisal shared with each other on SNS in real time.

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Self-Reported Symptoms and Stereopsis in Viewing 2D and 3D Images (2D와 3D입체 영상 시청에서 나타난 자각 증상과 입체시)

  • Lee, Wook-Jin;Son, Jeong-Sik;Kwak, Ho-Won;Kim, In-Su;Yu, Dong-Sik
    • Journal of Korean Ophthalmic Optics Society
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    • v.16 no.1
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    • pp.83-90
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    • 2011
  • Purpose: This study aimed to compare and assess whether there was a relation between self-reported symptom and stereopsis in viewing an anaglyph 3D and a general 2D image. Methods: Seventy subjects (38 males, 32 females) were students ranging in age from 20 to 30 years. Subjects' symptoms were investigated by a questionnaire after viewing the 2D image and the anaglyph 3D image using red-green glasses for 30 minutes. Titmus circles and TNO stereopsis tests were performed before and after the images. A correlation between symptom and stereopsis was evaluated. Results: Both ocular and nonocular symptom in viewing 3D image were higher than those in 2D image. Titmus circles stereopsises using polarized filters were not changed before and after viewing images, but TNO stereopsises using color filters such as red-green glasses were increased after viewing 3D image. Ocular symptom and TNO stereopsis were increased after viewing 3D image, and there was a good correlation between them (r=0.605). Conclusions: Better stereopsises before viewing 3D are relatively lower ocular symptoms in viewing 3D image. But symptoms are increased in viewing anaglyph 3D image for a short-time and improvement of TNO steropsis is poorly associated with the relief of ocular symptoms. This tendency seems to be related with an adaptation to anaglyph 3D image with red-green glasses.

Design of a Noise Database for Stress Assessment of Indoor Noise under TV Watching Environment (TV 시청환경에서의 실내소음의 스트레스 평가를 위한 소음 데이터베이스 설계)

  • Jeon, Kwang Myung;Lee, Dong Yun;Yu, Seung Woo;Kim, Hong Kook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2014.11a
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    • pp.154-155
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    • 2014
  • 본 논문에서는 TV 시청환경에서의 실내소음의 스트레스 평가를 위한 소음 데이터베이스(database, DB) 설계 방법을 제안한다. 제안된 DB 는 TV 시청공간을 포함하는 실제 주거환경 내에서 binaural recording을 위한 1 개의 dummy head 와 multi-channel recording 을 위한 2 개의 다채널 마이크 배열을 활용하여 TV 콘텐츠 및 실내소음의 음향 정보를 취득한다. 설계된 DB는 TV 시청자의 청각정보에 해당하는 binaural recording 신호와 실내소음의 위치 및 종류 추정을 위한 multi-channel recording 신호를 모두 포함하기 때문에 TV 시청환경에서 실내소음이 시청자에게 유발하는 스트레스의 분석 및 평가 관련 연구에 적합하게 설계되었다. 본 DB 는 5 가지 종류의 TV 콘텐츠 10 시간 분량, 30 가지 종류의 실내소음 2 시간 분량으로 구성되었다.

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Visual fatigue in Watching 3 Dimension Television (3D TV 시청에 있어서 시청 피로)

  • Yoon, Jeong Ho;Lee, Ikhan;Kim, Taehyun;Kim, Jae-Do
    • Journal of Korean Ophthalmic Optics Society
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    • v.17 no.1
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    • pp.47-52
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    • 2012
  • Purpose: This study was to evaluate visual fatigue with passing of watching 3D TV in short term and with experience of watching 3DTV in long term. Methods: 98 adult subjects aged $33.5{\pm}5.5$ years (22 to 51 years; 12 females and 86 males) agreed to participate in this study. Subjects were asked to watch 52 inch LED 2D and 3D television (Shutter glasses method) at 2.7 meters for 65minutes with wearing their habitual glasses or contact lenses. For evaluating visual fatigue, subjects were verbally responded to 11 questions : eye straining, eye paining, dry eye, sore eye, watery eye, photophobia, blur vision, diplopia, eye fatigue, headache, and dizziness with scale 0 to 3 at each measurement while watching 3D and 2D TV. Results: The mean scores of visual fatigue were $2.08{\pm}2.14$, $3.19{\pm}3.02$, $3.40{\pm}3.37$, $3.53{\pm}3.07 $for after 5 minutes, 25 minutes, 45 minutes, and 65 minutes respectively for 3D TV, and $0.40{\pm}1.03$, $0.22{\pm}0.70$, $0.22{\pm}0.58$, and $0.17{\pm}0.52$ after 25, 45, and 65 minutes respectively for 2D TV. Visual fatigue for watching 3D TV was significantly higher than for watching 2D TV at all measurements sessions (paired t-test, p < 0.001). The visual fatigue significantly increased during watching 3D TV for 65 minutes (p < 0.001, RM-ANOVA). The visual fatigue during watching 3D TV was significantly increased until 25 minutes (paired t-test, p < 0.001), stable after that. For correlation between visual fatigue and 3D watching experience, the more 3D watching experiences were significantly the less visual fatigues in photophobia, blur vision, diplopic and dizzy symptoms (ANOVA, all F(1, 96) = 4.500, all p < 0.05), but there was not significantly different in the other symptoms (ANOVA, F (1, 96) = 2.123, p = 0.148). Conclusions: Visual fatigue for watching 3D TV was higher than for watching 2D TV, increase by 25 minutes. It was different by symptoms for correlation between visual fatigue and 3D watching experience.

Visual Comfort Enhancement of Auto-stereoscopic 3D Display using the Characteristic of Disparity Distribution (시차 분포 특성을 이용한 오토스테레오스코픽 3차원 디스플레이 시청 피로도 개선 방법)

  • Kim, Donghyun;Sohn, Kwanghoon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.3
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    • pp.107-113
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    • 2016
  • Visual discomfort is a common problem in three-dimensional videos. Among the methods to overcome visual discomfort presented in current research, disparity adjustment methods provide little guidance in determining the condition for disparity control. We propose a diaprity adjustment based on the characteristics of disparity distribution on visual comfort, where the visual comfort level is used as the adjustment paramter, in parallax barrier type auto-stereoscopic 3D display. In this paper, we use the horizontal image shift method for disparity adjustment to enhance visual comfort. The speeded-up robust feature is used to estimate the disparity distribution of 3D sequences, and the required amount for disparity control is chosen based on the pre-defined characteristics of disparity distribution on visual comfort. To evaluate the performance of the proposed method, we used a 3D equipment. Subjective tests were conducted at the fixed optimal viewing distance. The results show that comfortable videos were generated based on the proposed disparity adjustment method.

Topic modeling based similar user grouping and TV program recommendation for Smart TV (토픽 모델링을 이용한 유사 시청 사용자 그룹핑 및 TV 프로그램 추천 알고리듬)

  • Pyo, Shinjee;Kim, EunHui;Kim, Munchurl
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2012.07a
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    • pp.117-120
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    • 2012
  • 본 논문에서는 토픽 모델링 기반 TV 프로그램 유사 시청 사용자 그룹핑 및 이를 이용한 TV 프로그램 콘텐츠 추천 알고리듬을 제안하였다. 제안 기술은 토픽 모델링 기법 중 Latent Dirichlet Allocation(LDA) 방법을 이용하여 TV프로그램 시청 기록 내에서 은닉된 유사 사용자들을 그룹핑하고 이러한 유사 시청 사용자 그룹 정보를 이용하여 사용자에게 선호 TV 프로그램 콘텐츠를 자동으로 추천하는 알고리듬이다. 제안된 자동 추천 알고리듬의 성능평가를 위해 실제 TV 시청기록 데이터를 이용하여 훈련 기간과 검증 기간을 나누어 훈련 기간 동안 제안한 알고리듬을 이용하여 사용자 개인에 대한 추천 TV 프로그램 콘텐츠 목록을 생성하여 검증 기간 동안에 실제 추천된 TV프로그램을 얼마나 시청했는지를 측정하여 추천 정확도를 검증하였다.

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The Correlation Between High ratings TV drama and OST (높은 시청률의 TV 드라마와 OST의 상관관계)

  • Kim, jin-seon;Lee, seung-youn
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.127-128
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    • 2019
  • 최근 TV 드라마의 장르 혼합 현상이 빈번하게 일어나고 있다. 현상의 원인으로 매번 비슷한 소재의 드라마에 익숙해져 버린 시청자들이 새로운 것을 원하게 된 것이다. 2017년 종영한 드라마 "쓸쓸하고 찬란하신(神)-도깨비"의 시청률은 성공적인 드라마로 평가되며, 더불어 그 해 발매된 드라마 OST까지 높은 순위를 기록함으로써 시청률과 드라마 OST의 상관관계에 대한 연구의 필요성을 인지하게 되었다. 연구 결과 첫 번째, 초반부 시청률과 OST 순위는 비례적이지 않다. 두 번째는 시청률이 높아지는 후반부로 갈수록 OST의 삽입 횟수가 증가했다. 마지막으로 드라마 장면에서 갈등의 최고조에 삽입된 곡은 시청률과 사용횟수에 상관없이 높은 순위를 차지했다.

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Effect of screen size of smart media on viewer's evaluation and presence -Focused on TV documentary (스마트 미디어의 화면크기가 수용자의 평가와 프레즌스에 미치는 영향-TV다큐멘터리를 중심으로)

  • Park, Dug-Chun
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.525-530
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    • 2014
  • This experimental research explores the effect of screen size of smart media on viewer's evaluation and presence. For this experimental research, 2 groups of subjects composed of university students were exposed to TV document video clips which were shown by two different size of smart media, and evaluation and presence related questions were asked analysed. This research found that subjects exposed to large smart media showed higher degree of image aesthetic evaluation and presence than those exposed to small media. but the effect of screen size of smart media on viewer's program evaluation was not found. Through this study, screen size of smart media is main factor which has effect on image aesthetics and presence of TV documentary.