Browse > Article
http://dx.doi.org/10.14400/JDPM.2014.12.1.525

Effect of screen size of smart media on viewer's evaluation and presence -Focused on TV documentary  

Park, Dug-Chun (Dept. of Visual Communication, Dongseo University)
Publication Information
Journal of Digital Convergence / v.12, no.1, 2014 , pp. 525-530 More about this Journal
Abstract
This experimental research explores the effect of screen size of smart media on viewer's evaluation and presence. For this experimental research, 2 groups of subjects composed of university students were exposed to TV document video clips which were shown by two different size of smart media, and evaluation and presence related questions were asked analysed. This research found that subjects exposed to large smart media showed higher degree of image aesthetic evaluation and presence than those exposed to small media. but the effect of screen size of smart media on viewer's program evaluation was not found. Through this study, screen size of smart media is main factor which has effect on image aesthetics and presence of TV documentary.
Keywords
Smart media; screen size; program evaluation; image aesthetics; presence;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Slatter, M., Usoh, M., & Steed, A., Depth of presence in virtual environment. Presence, 3(2), 130-144. 1994.   DOI
2 T. Y., Kim, Perceiver Properties Influencing the Likelihood of Experiencing Telepresence, Journal of Korean Broadcasting, 17-2, 111-142, 2003.
3 H. G., Kim, A Study on the Subjective Typology of Stereoscopic Presence, Broadcasting Telecommunication Research, summer of 2010.
4 E. Y, Na, TV Media Psychology, HanNarae, 2010.
5 O. G., Lee, & I. H., Lee, Effects of Reality in High Definition Television on the Experience of Presence, Journal of Korean Broadcasting, 20-2, 197-236, 2006.
6 Biocca, F., "The cyborg's dilemma! Progressive embodiment in virtual environment". Journal of Computer-Mediated Communication, (3)2., 1997.
7 Heeter, C., Being there: The subjective experience of presence. Presence: Teleoperators and Virtual Environments, Cambridge, MA : MIT Press. 1992.
8 Hendrix, C., & Barfield, W., Presence within virtual environments as a function of visual display parameters. Presence: Teleoperators and Virtual Environments, 5(3), 274-289. 1996.   DOI
9 Kim, T. & Biocca. F., Telepresence via Television : Two Dimensions of Telepresence. May Have Different Connections to Memory and Persuasion. Journal of Computer-Mediated Communication, 3(2). 1997.
10 Lombard, M. & Ditton, T. B., Measuring Presence: A Literature-based approach to the development of a standardized paper-and-pencil instrument. Project abstract submitted for presentation at Presence 2000: the Third International Workshop on Presence. 2000.
11 McLuhan, M., & Fiore, Q., The Medium is the Message: An Inventory of Effects. Translated by J. H. Kim., Communicationbooks., 2001.
12 Minsky, M., Telepresence. Omni Magazine, 2, 45-51. 1980.
13 Reeves, B., & Nass, C., The media equation : How people treat computers, television, and new media like real people and places, Stanford, CA : CSLI Publications. 1996.
14 Schloerb, D. W., A Quantatative measure of telepresence, Presence: Teleoperators and Virtual Environments, 4(1), 54-80. 1995.
15 Sheridan, T. B., Musings on telepresence and virtual presence. Presence: Teleoperators and Virtual Environments, 1, 120-126. 1992.   DOI