• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.180-190
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• 2022

This study reviews the current status of Korean traditional creative music groups that have entered the North American World Music market. It also explores some success factors and strategies behind the artists' sustainable activities in the region as well as improvements needed for the Korean government's support. For the purpose of realistic suggestions, music groups that have entered the North American World Music market and experts in artists' global activities have been interviewed for analysis. The interview questionnaire consisted of the following items: 1. how the music groups reached the North American market, 2. what made them successful, 3. what strategies they used to perform in the region, 4. what challenges they faced, and 5. how the government support could be improved. The study found the following success factors: the groups' participation in Korean and international music markets, existence of a local agency, uniqueness and popularity of Korean music, and possibility to organize workshops. It also identified the following challenges: absence of lucrative touring plans, complicated visa issuance, and limitations of networking. It is hoped that this research will provide useful information for music groups planning to enter the North American World Music market and that it will make some meaningful policy suggestions to relevant organizations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.215-225
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• 2016

This study seeks to find an alternative to the requirement for proving the competitiveness of Korean performing arts before entering into the overseas market by deriving the factors causing entry into the market to be delayed based on an analysis of the current status. Between 2007 to 2014, the overseas revenues from Korean performing arts increased by 16.4% compared to the total amount of financial support, as the number of free performances given overseas and the average guaranteed number of performances overseas are both at a standstill. Also, the size of the audience increased by a mere 3.3 times, which is an even lower growth rate than that for the number of performances, 3.8 times, during the same period. Furthermore, the audience size per unit is suffering from long-term stagnation. The main causes are as follows: 1) applying one-dimensional methods to performing arts exchanges and expanding the overseas market, 2) the existing confused concepts between profit and non-profit contents, 3) the weaknesses of the market expansion strategy, because of programming practices focusing on providers, such as presenters and producers, rather than consumers. As a result, the necessary basic research, including consumer surveys, has not been done yet. In order to understand the implications of this analysis and solve the problem of the delayed overseas expansion of Korean performing arts, the Korean wave industry was examined as a representative example. Consumer surveys for the performing arts, possibly benchmarked to the "Korean Wave Consumer Survey Index (KWCSI)", are expected to be done in the near future. In addition, through the development of a specific consumer index of the performing arts, customized marketing strategies by continent and country need to be established. This empirical study of the overseas expansion of performing arts can be utilized as a bridge between the academic and real worlds. This work may also enable a variety of strategies to be established for the overseas expansion of the performing arts.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.104-104
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• 2011

2010년 기준 세계 물산업은 약 4,800억불 규모이며, 2025년에는 약 1조 달러 규모로 성장할 것으로 전망된다. 또한 기후변화 등의 요인으로 물산업의 범위는 물순환체계 전과정을 포괄하는 "유역종합개발+상하수도+대체수자원"으로 확장될 것으로 예측된다. 그러나 지금까지의 국내 물산업 육성은 주로 상하수도 분야 중심으로 국한되어, 기후변화에 대응한 유역종합개발 분야에 대한 시장 진출기회를 상실하고 있다. 상하수도 중심의 물산업은 이미 선진 메이저 기업들이 선점하여 치열한 경쟁이 벌어지고 있는 '레드오션'이라 할 수 있으므로, 새로운 물산업의 강국으로 부상하기 위해서는 우리가 가진 장점을 바탕으로 물산업의 새로운 영역을 개척하는 방안에 대한 연구가 필요한 시점이다. 본 연구는 먼저 국내외 물순환체계 전과정(유역종합개발+상하수도+대체수자원)에 대한 시장 조사을 통해 세계 물산업 시장을 프로젝트 유형별, 지역별로 분석하고, 이를 토대로 국내 물산업 육성과 해외진출을 위한 당면 과제를 다음과 같이 제시하였다. 첫째, 민관협력을 위한 제도적 틀을 형성할 필요가 있다. 정부의 역할이 매우 중요한데, 정부 또는 기금이 자금의 단순한 대부자에서 적극적인 투자자로 전환함으로서 국내 민간기업들의 해외시장 진입장벽을 낮추어 줄 필요가 있다. 정부 주도의 민관협력이 활성화되면 참여 기업의 재무적 리스크를 현저히 줄일 수 있다. 또한, 상하수도 운영 경험을 축적한 공기업이 해외진출 지원기능을 수행하도록 하여야 한다. 즉, 공기업이 민간 기업의 경쟁자가 아니라 지원자가 될 수 있도록 프레임을 바꿔주어야 한다. 둘째, 물산업 클러스터의 형성이다. 물산업 제조업은 대부분 중소 벤처기업으로 독자적인 해외진출이 곤란하므로, 물전문 공기업이 중소 벤처기업 육성 및 해외진출의 앵커 역할을 담당하는 것이 필요하다. 이스라엘이나 싱가포르의 물산업 클러스터처럼 Anchor 역할을 행하는 공기업과 민간기업이 장기적 협력관계를 구축할 수 있는 기반을 마련해야한다. 셋째, 신시장 역량의 창출이다. 기후변화로 크게 성장할 전망인 통합물관리 시장에 대한 전략적 접근이 요구된다. 우선 ODA 등 대외 원조자금을 활용하여 투자비가 적게 들고 정보를 선점할 수 있는 조사 설계부터 시작하여, 댐 및 수력개발, 상하수도 건설 운영 등에 단계적으로 접근할 수 있을 것이다. 또한, 향후 도입될 예정인 물인프라의 Smart 기술, 첨단 수처리 기술 등을 활용하여 새로운 시장을 개척해야 한다. 4대강살리기 사업, 해수담수화 등 조기에 경쟁우위를 갖출 수 있는 사업과 기술을 Flagship Project로 브랜드화하여 우리나라를 "물강국"으로 포지셔닝할 경우 세계 물시장 공략에 보다 효과적일 것으로 판단된다.

• Korean Journal of Construction Engineering and Management
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• v.19 no.5
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• pp.10-21
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• 2018

This study analyzes difficulties of enterprise activities in Chinese construction market by surveys on early entrants and interviews with experts. This study also suggests future strategy to enter the market by using inducement coefficient model. Korean construction companies in China are under heavy pressure to maintain requirement of licenses, despite recent deregulation. They are in dire predicament for market entry due to the Foreign Direct Investment System. It is almost impossible to participate in public projects and also it is not easy to do PPP projects. Therefore, Korean government should make more efforts to solve those issues through negotiations in FTA and GPA. For future expansion in Chinese construction market, it is highly recommended to boost cooperation models between Korea and China according to the empirical results of inducement coefficient model. Korean companies should collaborate with Chinese companies in some fields: smart city, environment and water treatment. Also, Korean government should support Korean companies by diplomatic means such as requesting for further opening of China's market. In GPA or GATS negotiation, Korean government should ask Chinese government that Korean companies can obtain order independently (without joint venture with Chinese companies) in China. Lastly, Korean construction companies should participate in construction projects ordered by international organizations such as ADB, AIIB.

• Journal of Mushroom
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• v.20 no.3
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• pp.173-177
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• 2022

Mushroom production in Korea is concentrated on five major mushroom types. To create a new source of income for farmers, it is necessary to establish new mushroom production and marketing systems. This study was conducted to evaluate the marketability of and establish a marketing strategy for Pleurotus nebrodensis variety 'Uram'. The evaluation of distributors showed that it was necessary to cultivate mushrooms of uniform shape and size, to compensate for their low storability, and to sell them in small packages. The consumer evaluation showed that the texture of P. nebrodensis had the highest level of satisfaction for quality, but the levels of satisfaction for size and shape were low. In the consumer evaluation, as in the distributor evaluation, improvements in cultivation were found to be necessary, as the storage time is short due to a high moisture content. An evaluation of the market gave the following results regarding the marketing strategy. It was found to be necessary to consider the production of mushrooms of a uniform shape and size and sell them in small packages in the range of 150 to 300 g. The price of the mushrooms should be set using a high-end strategy for high-end sales. The mushrooms should be introduced to local food and eco-friendly stores in the early stages of production. Subsequently, if farmhouse production increases, shipments should be made to wholesale markets through a regular contract. Finally, considering that P. nebrodensis is an unfamiliar mushroom to consumers, it is necessary to promote it by increasing the accessibility of consumers through tasting events and experience groups.

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.17 no.8
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• pp.54-57
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• 1999

이상에서 소개된 정보통신부 리눅스 활성화 방안을 요약하면 다음과 같다. 1991년 개발된 리눅스가 최근 저비용.고효율.안정성 등의 여러 가지 이점 때문에 대표적인 PC 서버용 운영체제로 부각되고 있다. IBM, Intel, Sun 등 세계적인 하드웨어 및 소프트웨어 업채들이 공식적으로 리눅스 지원을 시작하면서 윈도우 NT에 대적하는 새로운 서버 운영체제로 부각되었고 이에 따라 다른 여러 업체들도 리눅스 시장 선점하기 위해 활발한 개벌활동 전개하고 있다. 본 활성화 방안은 국내에서 리눅스 활성화를 통해 다음의 목표를 달성하기 위해 마련되었다. 추진목표는 첫째, 저가격.고성능의 리눅스를 이용한 PC 보급확산으로 인터넷 이용환경 구축예산을 절감하고 교육정보화 등 정보화사업에 리죽스 적용을 통해 국빈의 보편적 이용환경을 조성하는 데 있고, 셋째, 리눅스의 보급 활성화를 통한 국내 소프트웨어 산업을 육성하는데 있다. 구체적 추직전략은 다음과 같다. 첫째, 리눅스 한글환경 표준화 및 리눅스 기반기술 개발등과 같은 원할한 리눅스 보급을 위한 연구개발을 추진한다. 둘째, 리눅스 환경하의 다양한 응용 개발 촉진체계 구축한다. 셋째, 공공분야에 대한 리눅스 보급을 추진한다. 정보화사업 추진 시 리눅스활용 적극 추진한다. 또한 산.학.연의 리눅스 전문가들로 리눅스 협의회를 구성하여 리눅스 보급 확산을 위한 활동을 추진하게 될 것이다. 이 과정에서 기업들의 요구사항 및 이용 활성화에 대해서 협의가 이루어질 것이다. 곧 다가올 새 천년에서는 시작부터 국가간에 치열한 정보화 경쟁이 있을 것이다. 정보화 환경이 얼마나 저비용.고효율으로 잘 구축되었느냐, 그리고 정보화 인력을 얼마나 갖고 있느냐가 르러한 국제사회에서의 경쟁력을 죄우하게 될 것이다. 이러한 관점에서 리눅스의 활성화는 매우 중요하다. 본 활성화 방안이 성공적 수행되어 새 천년에 우리나라가 정보화 선진국에 진입하는데 도움이 되기를 바란다.

• Journal of Energy Engineering
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• v.8 no.2
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• pp.203-212
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• 1999

The Republic of Korea is actively constructing and operating nuclear power plants and will maintain the nuclear energy program in spite of the current stagnation of nuclear industries in advanced countries. The significant role of Korea in the world economy is well recognized as Korea became a member of OECD. The Korean economy is rated as the eleventh largest in the world. Korea is a very important customer in the world nuclear market and is also regarded as a potential future supplier. However, the domestic and international environment for globalization of the Korean nuclear industry is not well established. This is mainly due to the past nuclear policy which has emphasized technological self-reliance with less attention to the international politics and trading. Under this background, this paper suggests the strategies for promoting the nuclear trade and expanding the influence in the decision making process of international nuclear community.

• Journal of Technology Innovation
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• v.23 no.3
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• pp.137-167
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• 2015

Based on the stakeholder theory, this paper analyzes a clash of standards in Korea's Electric Vehicle(EV) market, particularly between an EV charging standard and a smart grid communication standard in 2012~2013. For charging, EV is connected with the electric power grid and simultaneously exchanges data regarding the charging status. When EV is connected with the power grid, a clash between two standards may arise. It actually happened when BMW entered into the Korean EV market with the DC Combo charging system. In that course, the frequency interference occurred between the EV data communication technology adopted by BMW and the AMI(Advanced Metering Infrastructure) for the smart grid system in Korea. Standardization of Korea's EV charging systems was required to solve this problem. However, it had been delayed due to the confrontation between various stakeholders involved in the process of standardization. It lasted until the DC combo was accepted as one of the Korea EV charging standards(KSAE SAE 1772-2040, 2014.1) by KSAE(The Korea Society of Automotive Engineers) in January 2014. This is an interesting case in the age of convergence. As it deals with the standard competition not among EV standards, but a clash between the EV industry and the smart grid, i.e. electric power industry, it addresses the necessity to consider standardization processes between different industries. This study draws on the stakeholder theory to analyse the dynamics of the standard clash between EV charging systems and the smart grid system, which is a unique example of standard clash between different industries. We expect such clashes to increase in the age of convergence.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.342-364
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• 2014

The purpose of this paper is to provide an answer for the following question: What are the major shifts and implications of the unprecedently competitive and rapidly changing media ecosystem in the era of N-screen and OTT services? I've attempted to understand the complex and competitive nexus among media from an historical context by focusing on the displacement vs. complement thesis. The TPC model by Han has been employed for the analysis of the current dynamics of US media industries by triangulating three areas: Technology/industry, public policy and consumer/culture. More specifically, the US media landscape is initially divided into two competitive turfs - the competitors equipped with OTT services and the legacy media industry, and then the traditional media industry was grouped again into PayTV group(telecom service providers with IPTV and mobile TV, cable/Satellite TV networks) and Free (over-the-air) TV networks. Six major shifts were identified by the analysis: power shift in telecom carriers, power shifts in TV industry, Telecom/OTT partnership, time shifts, place shifts, and finally business model shifts.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.73-84
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• 2020

South Korea's newly branded musical industry 'K-Musical' is currently booming. The growth of K-Musical can be attributed to the popularity of other industries in the Korean wave, namely K-Pop and Korean dramas. With the inclusion of K-Musicals into the Korean wave, it is beginning to standout on its own as a cultural brand. In the first half of 2012, the popularity of K-Musicals grew 24%, higher than any other performance industry. Moreover, this industry grew 20% in the latter half of 2012 and grew to 300 billion won in 2013. One reason for this growth can be attributed to the increased output of musicals of Korean origin in large-scale theatres dedicated solely to musicals. This has became to necessary foundation for the export of korean musicals abroad. Now is a critical time for Korean musicals to expand to other countries in order to become the hub of Asia for musical industries. 2012 and 2013 saw the greatest increase in the export of musicals to Japan and China. The musical sales in 2018 totaled 257.1 billion won, an increase of 29% over the previous year. Therefore, understanding the importance of these two markets is pivotal in the continued sustainable growth of K-Musicals. This paper seeks to highlights the importance of becoming the canter of Asia musicals and to offer strategies to lead Korea's musical industry toward this goal.