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http://dx.doi.org/10.5392/JKCA.2022.22.08.180

A Study of Korean Traditional Creative Music Groups: How They Are Performing in North America and How to Support Them  

Won, Hye-Yeon (중앙대학교 문화예술경영학과)
Kwon, Hyeog-In (중앙대학교 문화예술경영학과)
Publication Information
The Journal of the Korea Contents Association / v.22, no.8, 2022 , pp. 180-190 More about this Journal
Abstract
This study reviews the current status of Korean traditional creative music groups that have entered the North American World Music market. It also explores some success factors and strategies behind the artists' sustainable activities in the region as well as improvements needed for the Korean government's support. For the purpose of realistic suggestions, music groups that have entered the North American World Music market and experts in artists' global activities have been interviewed for analysis. The interview questionnaire consisted of the following items: 1. how the music groups reached the North American market, 2. what made them successful, 3. what strategies they used to perform in the region, 4. what challenges they faced, and 5. how the government support could be improved. The study found the following success factors: the groups' participation in Korean and international music markets, existence of a local agency, uniqueness and popularity of Korean music, and possibility to organize workshops. It also identified the following challenges: absence of lucrative touring plans, complicated visa issuance, and limitations of networking. It is hoped that this research will provide useful information for music groups planning to enter the North American World Music market and that it will make some meaningful policy suggestions to relevant organizations.
Keywords
Korean Traditional Music; World Music; Performing Arts; North American Music Market;
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