• Title/Summary/Keyword: 시장적응역량

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A Study on the Effect of Small and Medium-sized Venture Company's Organizational Capability on Corporate Performance through Market Adaptation Capability (중소·벤처기업의 조직역량이 시장적응역량을 매개로 기업의 성과에 미치는 영향에 관한 연구)

  • Chen, Hong;Cha, Wan Kyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.115-133
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    • 2020
  • With the rapid changes in the industry paradigm including the 4th industrial revolution, the survival and sustainable growth of SMEs and venture capital companies are facing a more difficult environment. The organizational capabilities help these companies to overcome the difficulties, such as absorption capacity, innovation capacity, adaptation capacity. It require many interconnected functions and capabilities to increase company performance. This study is based on the research about market adaptation capacity (agility, flexibility)'s mediating effect between organizational capacity(absorption capacity, innovation capacity, adaptation capacity) and corporate performance(financial, non-financial performance). According to the results of empirical analysis, First, Absorption capacity have a significant effect on agility. Second, Innovation capacity have a significant effect on flexibility. Third, Innovation capability have a significant effect on corporate performance. Fourth, Flexibility have a significant effect on corporate performance. Fifth, The mediating effect of flexibility between organizational capability and corporate performance was verified. Finally this paper also propose some suggestions on how to increase corporate performance for SMEs.

농업경영체의 경영자역량이 기업성과에 미치는 영향에 관한 연구: 시장지향성의 매개효과 중심으로

  • 두영배;허철무
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.125-133
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    • 2024
  • 최근 국내에서는 인구감소에 따른 일부 지역소멸이 화두가 되고 있다. 대부분이 농촌지역으로 여러 가지 원인이 있으나, 원인 중의 하나로 농업경영체의 성과 미흡에 따른 소득향상의 어려움이 있기 때문이다. 이를 극복하기 위해 정부와 지자체에서는 다양한 정책을 수립하여 지속해서 지원하고 있지만 큰 성과를 내지 못하고 오히려 농엉경영체의 요구사항만 많아지고 있다. 본 연구의 목적은 경영자역량이 기업성과에 미치는 영향관계를 살펴보고 경영자역량과 기업성과 간에 있어 시장지향성이 매개역할을 하는지에 대해 분석하는데 있다. 본 연구에서는 농업경영체의 경영자역량을 독립면수로 하여 히위변수에 창의적역량, 네트워킹역량, 자기통제역량, 기술적역량을 선정하고 종속변수에는 기업성과를 매개변수로 시장지향성을 선정하고 연구를 진행하였다. 따라서 본 연구는 농업경영체의 경영자역량이 기업성과에 영향을 미칠 수 있고 시장지향성이 매개효과가 있을 것이라는 인과적 경로를 검증하고자 한다. 세계적인 불확실한 경제환경과 빠르게 변화되고 있는 국내 산업의 구조변화는 농업경영체들이 적응함에 있어 어려움이 존재하고 있는 상황에서 농촌에서 기업활동을 하고 있는 농업경영체 경영자역량의 주요 요인들을 설정하여 연구를 진행하였고 경영자들이 기업성과를 달성함에 있어 도움이 될 것이다.

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The Effects of Environmental Adaptation Patterns in the Railway Public Enterprises on Marketing Capabilities and Organizational Performance: Focused on the Market Orientation of Korail and Subway Firms (철도공기업의 환경적응패턴이 마케팅역량과 조직성과에 미치는 영향: 코레일과 지하철 조직의 시장지향성을 중심으로)

  • Shin, Tack-Hyun;Kim, Sung-Ho
    • Journal of the Korean Society for Railway
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    • v.15 no.1
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    • pp.71-79
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    • 2012
  • The main purpose of this study is to depict the causal relationship among Market Orientation(MO), Marketing Capabilities(MC), and Organizational Performance(OP) with the moderating effect of Environmental Turbulence(ET), especially comparatively highlighting the differences between Korail and Subway firms. Findings show that there partly existed significant interactions effects between ET and MO in case of subway firms, whereas Korail did not reveal any significant results. When considering the strong relationship between MO and MC shown in the subway firms' case, it can be inferred that subway firms continuously have attempted to adapt to the external environment facing them more flexibly and actively over their counterpart, by which the degree of their MC became positively enhanced over Korail. These results give us some implication that MO should be internalized and also MC should get a higher consideration than ever throughout the railway public enterprises in order to strengthen their performance.

The Effects of Small-Medium Suppliers' Adaptive Learning on New Product Creativity and Performance (중소공급업체의 시장적응학습이 신제품 창의성과 성과에 미치는 영향)

  • Kang, Seongho;Lee, Hangeun
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.5
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    • pp.41-52
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    • 2019
  • The rapidly changing business environment requires small and medium-sized suppliers to develop creative new products. Therefore, many previous studies have attempted to identify important factors for successful new product development. However, despite the importance of firm learning has generated considerable interest in new product development, the central issue of firm learning remains unanswered. Therefore, this study investigated the effect of adaptive learning of small and medium suppliers on creativity and new product performance in new product development. As a result, it was confirmed that adaptive learning positively affects both novelty creativity and meaningfulness creativity. On the other hand, meaningfulness creativity has a positive effect on new product performance, but novelty creativity has no effect on new product performance.

The Study on Evolutionary Process of Online-Game Companies' Alliance Strategy for Product Diversification (온라인 게임 기업의 제품 다원화를 위한 제휴 전략 진화에 관한 연구)

  • Chang, Yong-Ho;Joung, Won-Jo
    • Journal of Korea Game Society
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    • v.11 no.2
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    • pp.57-68
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    • 2011
  • This study approaches how newly emerged game companies has implemented strategies for product diversification according to market growth cycle(beginninggrowing-mature) by empirical case study through evolutionary theory and resource based theory approach. At the beginning, online game companies had grown with different strategies(technology based, service based) by initial condition(genre, technological level, user attribute). After market growth, for product diversification, these companies carried out path-dependent alliance strategy(complementary, competitive) depending on resource base(technology capacity, service capacity based). As online game market getting mature, these companies has adapted flexibly in responding to market growth cycle by integrated strategy(naturally selected to mobilize every possible resource capability). By analyzing the alliance strategies pattern of online game companies in newly emerged game industry according to market growth cycle through combination of resource based theory and evolutionary theory, these results suggest that new industrial, theoretical, policy model is required.

The Effects of Global and Artistic Competence on the Intention of Start-up (글로벌 역량과 예술적 역량이 창업 의도에 미치는 영향)

  • Um, Hyemi;Zhang, Shengnan
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.57-71
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    • 2021
  • As the global economy becomes globalized, there is a growing demand for nurturing talent to enhance the competitiveness of individuals and countries. Studying abroad is one of the ways of education to gain high qulaity education and skills, and get closer to the local market, the international market. This study sought to define the factors of global competence and artistic competence for foreign students in Korea, and to clarify the impact of global competence and artistic capacity on the intention of start-up, networking behavior, mediating and regulating effects of social support. The results of the empirical analysis of Chinese students studying in Korea in this study are as follows. First, three sub-factors (knowledge, skill, attitude) of global competency have been shown to have a positive influence on networking behavior. Second, three sub-factors (expression, creativity, media) of artistic competence were having a positive impact on networking behavior. Third, networking behavior has been confirmed to have a positive effect on the intention of start-up. Fourth, the results showed that social support regulates the relationship between networking behavior and start-up intent. Fifth, it was confirmed that networking behavior has the effect of mediating global capabilities and intention to start a business. This study is meaningful in verifying that the networking behavior of students studying abroad plays a positive role in the intention of starting a business by studying the intention of students to adapt to the new social culture, educational environment in foreign countries.

Determinants of New Product Performance and Environmental Dynamics as a Moderating Effect (신제품개발성과의 결정요인과 환경동태성의 조절효과)

  • Liu, Zhen;Bang, Ho-Yeol
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.1
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    • pp.845-858
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    • 2019
  • The most serious problem company facing in today's business environment is the failure of new product development outcomes. Statistically, almost half of the new products released each year failed. Despite the innovative technological advances, consumers' expectation level become much higher and global competition is intensifying. In addition, the new product life cycle is becoming shorter and shorter. It is difficult for a company to survive without developing long-lived products. The most important issue in a company's success and failure is the successful development and introduction of new products. Previous research has presented many determinants to achieve a successful new product development. This study focuses on dynamic competence as an important determinant, and identifies the constituting elements. Enterprises need to acquire, absorb, integrate and reconfigure their resources to survive and develop continuously. It is necessary to hold a dynamic ability switching resource bases in order to adapt to changing environments. The results of this study are as follows: First, the effect of learning, reconfiguration, and alliance capabilities on the new product development of small and medium-sized manufacturing enterprises seems to be positive. Second, the integrative and reconfiguration capabilities positively affect a new product development under high environmental turbulence.

The Shifting Process of R&D Spaces in Firm's Adaptation: Competences, Learning and Proximity (기업의 적용에 있어 R&D 공간의 변화: 조직적 역량, 학습 그리고 근접성)

  • Lee, Jong-Ho
    • Journal of the Korean association of regional geographers
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    • v.8 no.4
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    • pp.529-541
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    • 2002
  • This paper aims to provide a context-specific interpretation on the shifting process of in-house R&D spaces in a large Korean firm in the context of rapidly changing markets and technology. Drawing on the case study of LG Electronics Company, one of the Korea's flagship companies, I examine the causes and mechanisms leading to a shift in domestic R&D spaces and the nature of learning processes between R&D teams and between R&D and other organizational units, particularly manufacturing. It appears that the current reshaping processes of domestic R&D spaces in LGE focus more on the clustering of core R&D laboratories than the geographical integration of conception and execution. However, it should not simply be viewed that such a move would be reduced to the linear model of innovation and organizational learning. Instead, it involves the firm-specific mode of regulating organizational competences. As contextual variables to induce such a firm-specific mode of organizational change, I consider the spatial form of organization, the spatial sources of knowledge and learning, and the powers of relational learning that can be made between distanciated actors and teams.

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An Empirical Study on Effects of Global Alliance Networks' Motives on Firm's Capabilities, Partner's Capabilities, Operating Structures, and Performances of Korean Companies (글로벌 제휴네트워크 추진 동기가 기업 역량, 파트너 역량, 운영구조, 제휴 성과에 미치는 영향에 관한 실증연구)

  • Jeong, Jong-Sik
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.249-269
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    • 2012
  • The focus of our work is to identify and understand the drivers of alliance performance so that businesses can maximize their chances of a successful alliance-an area that has received little attention in empirical modeling. Although both conceptual and applied research on alliances has increased, an empirically tested comprehensive theoretical model that explains alliance performance has yet to be developed. Using five salient perspective, namely market power theory, transaction cost theory, the resource-based view, institutional theory, real option theory, this paper attempts to provide a theoretical rationale linking motives of global alliance networks on firm's capabilities, partner's capabilities, operating structures, and performances of Korean companies. The key contribution of this study is that it paints a picture of what matters in driving alliance performance. Our work shows the complex nature of driving performance and the interplay of firm's capabilities, partner's capabilities, and operating structures for understanding alliance performances. This study has given us a small but significant step forward towards understanding the intricacies of alliance performance. We are now better able to understand the respective roles played by various alliance factors and derive insights that lead to improved alliance performance.

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Does Cultural Intelligence enhance Export SME's Capability for Utilizing Foreign Market Informations? (문화 인텔리전스는 수출중소기업의 해외시장정보 활용능력을 키우는가?)

  • Hong, Songhon
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.127-152
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    • 2017
  • One of the biggest challenges in export activities of SME is the increasingly cultural diversity that requires especially export managers to adapt their doing business in many different kinds of cross-cultural situations effectively. A relative newly developed concept 'Cultural Intelligence' has been evaluated as a key element for the success in international business activities. This study aims to investigate empirically the role of Cultural Intelligence(CQ), one component of cultural competence, on export marketing adaptation. The statistical method used to test the hypotheses was Structural Equation Modeling using PLS. The results of this study are follows. The moderating role of Cultural Intelligence between information seeking and information using abilities is more stronger in marketing rather than relationship adaptation. Cultural Intelligence moderates between them. Critical factors affecting Cultural Intelligence are also discussed; foreign language fluency, business travels in abroad, characteristics of the business travels, multi-lingual ability, pre-education related cultural subjects, and visit experience in foreign countries. Especially, export managers' foreign language ability leads to much stronger influence on cultural intelligence. The result of the empirical study provides important implications for export SME and export supporting organizations. Export firms and supporting organizations must expand programs widely in multi cultural training and education to help managers gain a better understanding in a various export environment.

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