Browse > Article
http://dx.doi.org/10.9723/jksiis.2019.24.5.041

The Effects of Small-Medium Suppliers' Adaptive Learning on New Product Creativity and Performance  

Kang, Seongho (조선대학교 경영학부)
Lee, Hangeun (조선대학교 지식경영연구원)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.24, no.5, 2019 , pp. 41-52 More about this Journal
Abstract
The rapidly changing business environment requires small and medium-sized suppliers to develop creative new products. Therefore, many previous studies have attempted to identify important factors for successful new product development. However, despite the importance of firm learning has generated considerable interest in new product development, the central issue of firm learning remains unanswered. Therefore, this study investigated the effect of adaptive learning of small and medium suppliers on creativity and new product performance in new product development. As a result, it was confirmed that adaptive learning positively affects both novelty creativity and meaningfulness creativity. On the other hand, meaningfulness creativity has a positive effect on new product performance, but novelty creativity has no effect on new product performance.
Keywords
New product development; Adaptive learning; Novelty; Meaningfulness; New product development performance;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Amabile, T. M., Conti, R., Coon, H., Lazenby, J. and Herron, M. (1996). Assessing the Work Environment for Creativity, Academy of Management Journal, 39(5), 1154-1184.   DOI
2 Atuahene, G. K. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach, Journal of Product Innovation Management, 12(4), 275-293.   DOI
3 Bagozzi, R. P. and Yi, Y. (1988). On the Evaluation of Structural Equation Models, Journal of the Academy of Marketing Science, 16(1), 74-94.   DOI
4 Baker, W. E. and Sinkula, J. M. (1999). The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance, Journal of the Academy of Marketing Science, 27(4), 411-427.   DOI
5 Bell, S. J., Whitwell, G. J. and Lukas, B. A. (2002). Schools of Thought in Organizational Learning, Journal of the Academy of Marketing Science, 30(1), 70-86.   DOI
6 Calantone, R. and Rubera, G. (2012). When should RD & E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty, Journal of Product Innovation Management, 29(1), 144-157.   DOI
7 Calantone, R., Schmidt, J. B. and Song, X. M. (1996). Controllable Factors of New Product Success: A Cross-national Comparison, Marketing Science, 15(4), 341-358.   DOI
8 Chakravarthy, B. S. (1982). Adaptation: A Promising Metaphor for Strategic Management, Academy of Management Review, 7(1), 35-44.   DOI
9 Collis, D. J. (1994). Research Note: How Valuable Are Organizational Capabilities?, Strategic Management Journal, 15(S1), 143-152.   DOI
10 Cohen, W. M. and Levinthal, D. A. (1990). Absorptive Capacity: A New Perspective on Learning and Innovation, Administrative Science Quarterly, 35(1), 128-152.   DOI
11 Fornell, C. and Larcker, D. F. (1981). Evaluating Structural Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 18(3), 382-388.   DOI
12 Garcia, R. and Calantone, R. (2002). A Critical Look at Technological Innovation Typology and Innovativeness Terminology: A Literature Review, Journal of Product Innovation Management, 19(2), 110-132.   DOI
13 Im, S. and Workman Jr, J. P. (2004). Market Orientation, Creativity, and New Product Performance in High-Technology Firms, Journal of Marketing, 68(2), 114-132.   DOI
14 Jung, D. and Jung, C. (2006). The Mediating Effects of New Product Creativity on the Relationships between Market Orientation and Product Performance: Focused on Foods & Beverages Industry, Journal of Marketing Studies, 14(2), 25-55.
15 Kang, S., Hur, W. and Park, K. (2014). The Sources and Roles of New Product Creativity for Successful New Product Development, Journal of Marketing Management Research, 19(4), 123-147.
16 Morgan, R. M. and Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58(3), 20-38.   DOI
17 Kitchell, S. (1995). Corporate Culture, Environmental Adaptation, and Innovation Adoption: A Qualitative/Quantitative Approach, Journal of the Academy of Marketing Science, 23(3), 195-205.   DOI
18 Kyriakopoulos, K. and Moorman, C. (2004). Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation, International Journal of Research in Marketing, 21(3), 219-240.   DOI
19 Lukas, B. A. and Ferrell, O. C. (2000). The Effect of Market Orientation on Product Innovation, Journal of the Academy of Marketing Science, 28(2), 239-247.   DOI
20 Morgan, N. A. (2012). Marketing and Business Performance, Journal of the Academy of Marketing Science, 40(1), 102-119.   DOI
21 Narver, J. C., Slater, S. F. and MacLachlan, D. L. (2004). Responsive and Proactive Market Orientation and New Product Success, Journal of Product Innovation Management, 21(5), 334-347.   DOI
22 Nunnally, J. (1978). Psychometric Theory, Hillsdale, NJ, Lawrence Erlbaum Associates.
23 Podsakoff, P. M., MacKenzie, S. B. and Podsakoff, N. P. (2012). Sources of Method Bias in Social Science Research and Recommendations on How to Control It. Annual Review of Psychology, 63, 539-569.   DOI
24 Rijsdijk, S. A., Langerak, F. and Jan Hultink, E. (2011). Understanding A Two-Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage, Journal of Product Innovation Management, 28(1), 33-47.   DOI
25 Stock, R. M. and Zacharias, N. A. (2011). Patterns and Performance Outcomes of Innovation Orientation, Journal of the Academy of Marketing Science, 39(6), 870-888.   DOI
26 Scott, S. G. and Bruce, R. A. (1994). Determinants of Innovative Behavior: A Path Model of Individual Innovation in the Workplace, Academy of Management Journal, 37(3), 580-607.   DOI
27 Sethi, R. and Sethi, A. (2009). Can Quality Oriented Firms Develop Innovative New Products?, Journal of Product Innovation Management, 26(2), 206-221.   DOI
28 Sethi, R., Smith, D. C. and Park, C. W. (2001). Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products, Journal of Marketing Research, 38(1), 73-85.   DOI
29 Shalley, C. E. (1995). Effects of Coaction, Expected Evaluation, and Goal Setting on Creativity and Productivity, Academy of Management Journal, 38(2), 483-503.   DOI
30 Song, X. M. and Parry, M. E. (1997). The Determinants of Japanese New Product Successes, Journal of Marketing Research, 34(1), 64-76.   DOI
31 Suh, C. J., Kwak, Y. W. and Lee, I. T. (2013). The Comparison of Small and Middle Manufacturing Company's Core Competency by Manufacture and Customer Types, Journal of the Korean Production and Operations Management Society, 24(2), 217-237.
32 Tyre, M. J. and Von Hippel, E. (1997). The Situated Nature of Adaptive Learning in Organizations, Organization Science, 8(1), 71-83.   DOI
33 Vorhies, D. W., Orr, L. M. and Bush, V. D. (2011). Improving Customer-Focused Marketing Capabilities and Firm Financial Performance via Marketing Exploration and Exploitation, Journal of the Academy of Marketing Science, 39(5), 736-756.   DOI
34 Zuo, L., Fisher, G. J. and Yang, Z. (2019). Organizational Learning and Technological Innovation: The Distinct Dimensions of Novelty and Meaningfulness That Impact Firm Performance, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-019-00633-1.   DOI
35 Yang, H., Phelps, C. and Steensma, H. K. (2010). Learning from What Others Have Learned from You: The Effects of Knowledge Spillovers on Originating Firms, Academy of Management Journal, 53(2), 371-389.   DOI
36 Zaltman, G., Duncan, R. and Holbek, J. (1993). Innovations and Organizations, NJ, John Wiley & Sons.
37 Zhou, K. Z., Yim, C. K. and Tse, D. K. (2005). The Effects of Strategic Orientations on Technology-and Market-based Breakthrough Innovations, Journal of Marketing, 69(2), 42-60.   DOI