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http://dx.doi.org/10.7782/JKSR.2012.15.1.071

The Effects of Environmental Adaptation Patterns in the Railway Public Enterprises on Marketing Capabilities and Organizational Performance: Focused on the Market Orientation of Korail and Subway Firms  

Shin, Tack-Hyun (서울과학기술대학교 공과대학 산업정보시스템공학과)
Kim, Sung-Ho (서울도시철도공사 고객서비스본부)
Publication Information
Journal of the Korean Society for Railway / v.15, no.1, 2012 , pp. 71-79 More about this Journal
Abstract
The main purpose of this study is to depict the causal relationship among Market Orientation(MO), Marketing Capabilities(MC), and Organizational Performance(OP) with the moderating effect of Environmental Turbulence(ET), especially comparatively highlighting the differences between Korail and Subway firms. Findings show that there partly existed significant interactions effects between ET and MO in case of subway firms, whereas Korail did not reveal any significant results. When considering the strong relationship between MO and MC shown in the subway firms' case, it can be inferred that subway firms continuously have attempted to adapt to the external environment facing them more flexibly and actively over their counterpart, by which the degree of their MC became positively enhanced over Korail. These results give us some implication that MO should be internalized and also MC should get a higher consideration than ever throughout the railway public enterprises in order to strengthen their performance.
Keywords
Market Orientation; Environmental Turbulence; Marketing Capabilities; Performance;
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Times Cited By KSCI : 1  (Citation Analysis)
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