• 프린팅코리아
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• s.25
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• pp.94-95
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• 2004

우리민족의 "'대인쇄'시기를 따지자면 해방 이후로 보는 것이 타당할 것이다. 해방 이전에는 근대식 인쇄가 별로 없었고 그나마 일제가 운영하던 인쇄소가 대부분이었기 때문이다. 해방 이후의 인쇄역사 기록을 찾자면 1954년에 창간되어 오늘날까지 발행되고 있는 인쇄신문이 유일하다. 이에 본지에서는 지난 역사를 더듬어 보는 의미에서 1950년대부터 오늘에 이르기까지의 인쇄역사를 월별로 정리해 시리즈로 보도할 예정이다. 이번 호에는 1954년 이후 매년 7월에 보도되었거나 광고에 게재되었던 내용을 소개한다.

• 프린팅코리아
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• s.35
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• pp.148-149
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• 2005

우리민족의 ‘근대인쇄’시기를 따지자면 해방 이후로 보는 것이 타당할 것이다. 해방 이전에는 근대식 인쇄가 별로 없었고 그나마 일제가 운영하던 인쇄소가 대부분이었기 때문이다. 해방 이후의 인쇄역사 기록을 찾자면 1954년에 창간되어 오늘날까지 발행되고 있는 인쇄신문이 유일하다. 이에 본지에서는 지난 역사를 더듬어 보는 의미에서 1950년대부터 오늘에 이르기까지의 인쇄역사를 월별로 정리해 시리즈로 보도한다. 이번 호에는 1954년 이후 매년 5월에 보도되었거나 광고에 게재되었던 내용을 소개한다.

• 프린팅코리아
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• s.61
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• pp.132-133
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• 2007

우리민족의 '근대인쇄' 시기를 따지자면 해방 이후로 보는 것이 타당할 것이다. 해방 이전에는 근대식 인쇄가 별로 없었고 그나마 일제가 운영하던 인쇄소가 대부분이었기 때문이다. 해방 이후의 인쇄역사 기록을 찾자면 1954년에 창간되어 오늘날까지 발행되고 있는 인쇄신문이 유일하다. 이에 본지에서는 지난 역사를 더듬어 보는 의미에서 1950년대부터 오늘에 이르기까지의 인쇄역사를 월별로 정리해 시리즈로 보도한다. 이번 호에는 1954년 이후 매년 7월 보도되었거나 광고에 게재되었던 내용을 소개한다.

• Communications of Mathematical Education
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• v.28 no.2
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• pp.179-193
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• 2014

After National Mathematics Education Advanced Plan represented in 2012, mathematics education fields began to attention to 'Storytelling'. Because the plan contains important topics, reinforcing mathematics education, improving understanding about mathematics, and enhancing self-guided learning. As one of the methods for improving understanding about mathematics, Storytelling in mathematics is emphasizing recently. The purpose of this study is to analyse the articles about 'Storytelling Mathematics' to find how the media report it. Also, we discuss the direction of Storytelling in mathematics education. The conclusion of this study is that most of the privately-owned company is using the Storytelling as a tool for advertising commercially. Readers have to make a decision which articles are true or useful. A policy makers must ponder how the 'Storytelling Mathematics' policy affect the demands and suppliers in education.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.325-331
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• 2017

The purpose of this study is optional cinemagraph ads based on the case through the psychological theory of visual multimedia story qualitative analysis, quantitative analysis. Cinemagraph analysis would like to present the model. The analysis popular advertising model who starred with the higher profile in 2016 Gmaket of cinemagraph series of ads research, literature research, and Internet media. Analysis, case studies, etc. The analysis appeared around 10 percent was the most effective in the form of moving the form of copper wire. Part of the video cinema than the overall movement of the graph bigger visual flow effects is a dynamic. Moving the direction of the model used copper wires and broadly consistent with the product. Subject & Surrounding and margins are being used within one point or two points. The story of probability model in the short and expressing simple action of the product. Direction of the action, the proportion of multimedia for quantitative analysis of space story for the qualitative analysis of the periphery and jujebu, stories, such as the probability of four.For consideration the terms.

• Journal of Korean Library and Information Science Society
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• v.49 no.4
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• pp.405-427
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• 2018

This study examined system, form and contents of including its publication in depth through the analysis on the publication of those days, present condition of extant edition, system and publication, illustrator etc., targeting series which was published in the liberation period. As for series which was published by Eulyoo Publishing and Joseon Children Culture Association(Ahyeop) for building children's life liberation and children culture, 5 books still remain now. For the extinct edition, this study confirmed publication history of books based on the advertisement carried on the newspaper which was published of the time. As a result of analyzing extant edition, this study found that the book was composed equally as a system of cover, beginning, body and the end, and the body was characterized by the composition of 3-cut comic and story as a form of storybook. The size of the book is A5 book size with 32 pages of quantity and was published as a semi-hardcover bound book. As for illustrators, Kim brothers (Yong-hwan, Eui-hwan) who played an active part in the field of art of the time participated.

• Cartoon and Animation Studies
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• s.48
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• pp.249-269
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• 2017

Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

• Journal of Popular Narrative
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• v.25 no.3
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• pp.41-66
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• 2019

This paper looks at the readers and publishing strategies of paperback romance novels in the the 1980s based on the 'high-teen' concept. The purpose of this article is to examine the meaning the 'high-teen' concepts as expressed in the media through the publication of paperback romance series in the 1980s. Among paperback romance series, this paper was based on pirated/licensed version of novels published by Harlequin, a Canadian publisher, and the magazine media's advertising promotional phrases that were published targeting the same readers. Since the 1970s, mass media have referred to teenagers as high-teens and called them important consumers. High-teen was a term referring to teenagers in school uniforms, mostly girls, and in the 1980s, 'high-teen' was also introduced as a new consumer market, and the publishing market put forward a number of publishing strategies to attract them. The paperback romance, including , has identified 'high-teen' readers as late-teen girls, sensitive consumers for best-sellers/million-sellers, readers with a tendency to read stories of love, and readers that favor American and Western culture. Since the 1980s, the market for paperback romance has been in the recession, but readers have kept the romance genre alive by accepting and localizing the Harlequin series. With the rise of a new form of media called the 'Web Novel', interest in the romance genre is increasing, and we hope this study will serve as a starting point for a variety of discussions with (women) readers about romance reading/enjoyment.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.107-116
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• 2021

In recent years, the research on audience satisfaction after watching programs has been carried out in various fields. However, there is no precedent for the study of simply analyzing the influencing factors of audience satisfaction with the newly established CCTV-9 channel. For CCTV-9, how to explore the strategy of industrial development based on the needs of the audience in the era of big data is a very important part. This article exploratively focuses on the influencing factors related to CCTV-9 audience satisfaction. Using questionnaires, 101 samples of the satisfaction with the channel of men and women of different ages, education backgrounds, majors, and incomes were collected to test, and 9 hypotheses were tentatively proposed as relevant influencing factors of channel satisfaction. Through empirical analysis, this research searches for the determinants. The reliability and validity of the measurement were properly analyzed, and all hypotheses were statistically tested. The empirical results show that: subject matter, program format, program scheduling, program broadcast time, channel advertising, simulcast series of documentaries, diversified communication platforms, brand image packaging and audience satisfaction are significantly positively correlated.

• Journal of Distribution Science
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• v.9 no.3
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• pp.73-82
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• 2011

This study presents an effective and distinctive marketing strategy through the implementation of the aesthetic art marketing communication technique of storytelling. The reason applying art to marketing is effective is that it gives "class" and aesthetic beauty to the brand's image, which will lead to an increase in revenue and loyalty of consumers. The story stands in for the brand's subject of "desire." Luxury brand customers not only consume high-quality products, require the utmost in service, and value of the brand, they also appreciate the story the brand is telling. The story, combined with art, is called art marketing communication; it makes the brand more unique through its enhanced visual elements. The study discusses art collaboration, art exhibition, a transforming architecture project, art advertisement, a flagship store, and a human resource training center. Based on the "desire," I adopted the element and principle of storytelling. By visualizing the brand with a symbol, the company is able to relate to consumers' sentimentality. Through storytelling art marketing communication, and the strategy using relevance of brand and artist's popularity, the research shows efficient art marketing influences to the brand's image. The results of the research indicate that by using adequate art marketing communication that best reflects the identity and story of the luxury brand, it produces great results; the research also demonstrated, in various ways, that art marketing will succeed. The case showed the following outcomes. First, consumers have a tendency to choose a brand that is associated with an empathizing story. World renowned brands see through the market's "desires" for unique stories, and they also provide the ability to amuse consumers. The story in a product will become an important competitive element in future markets. Second, the art marketing communication applying a story rendered a brand with distinction. The most effective art marketing communications are art collaboration, art exhibition, locomotive architecture project, and others that are adopted as various means. Third, the brand's products were considered as an art piece, which led to not only strengthening the loyalty of consumers but also an increase in sales. In addition, the company could sustain a premium price for the goods sold. By adapting art to a brand's tradition, an innovative and creative new product provides consumer satisfaction, and producing goods in limited editions creates enthusiastic collectors. Fourth, this study suggests an abridged report, implication, limitation of the study, and directions for further research. Referring to the case for the adaptation of luxury brands, efficient art marketing strategies considering Korean company brand and efficiently study preceding Korean company brand art marketing strategy could be proposed.