• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.124-136
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• 2014

Nowadays Korea, where the elderly comprise 11.7 percent of the population had approached to an aging society. In these situations, the purpose of this study is to investigate a employment policy directives of a senior for the employment activation. For this study. we divided the employment policy with a law aspect, a programmatic aspect and a social aspect. And researched about the employment policy case of advanced countries. In the law aspect, this study suggested that they should extend age-limited, strengthen the law and unify the policy actors. In the programmatic aspect, this study suggested that they should change the program goal, make diversification of programs and expand the education students. In the social aspect, this study suggested that they should promote the cognizance change and private participation about senior policy. This study was conducted for the employment activation of a senior.

• Journal of the Korea Convergence Society
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• v.8 no.1
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• pp.25-34
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• 2017

With the recent spread of smartphones and the introduction of web services, online users can access large-scale content regardless of time or place. However, users have had trouble finding the content they wanted among large-scale content. To solve this problem, user modeling and content recommendation system have been actively studied in various fields. However, in spite of active changes in senior groups according to the changes in information environment, research on user modeling and content recommendation system focused on senior groups are insufficient. In this paper, we propose a method of modeling smart senior based on their preference, and further develop a smart senior classification model using machine learning methods. As a result, we can not only grasp the preferences of smart seniors, but also develop a smart senior classification model, which is the foundation for the research of a recommendation system which will provide the activities and contents most suitable for senior groups.

• The Journal of Korean Association of Computer Education
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• v.20 no.2
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• pp.57-65
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• 2017

The world's senior population is on the rise. In particular, unlike the past seniors who were in the digital insensitivity class, the smart seniors who want to continue to use smart devices and the Internet are emerging. Although the definition of senior is merely defined as a senior group, research on the characteristics of seniors has been done in psychology studies, but research using data based senior cognitive response is only at an early stage. In order to provide contents according to the cognitive characteristics of Smart Senior, there is a need to classify the cognitive characteristics of Smart Senior well. Therefore, this paper suggests a data - driven senior cognitive response modeling method that helps the enjoyment of culture for seniors through classification of cognitive responses to smart seniors.

• Proceedings of The KACE
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• 2018.08a
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• pp.135-138
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• 2018

스마트 시니어란 기존의 고령자 세대와 달리 문화향유 의욕을 가진 계층으로 컴퓨터, 스마트 기기 등 컴퓨팅 기기를 사용할 수 있고, 취미 문화 활동에 적극적으로 참여한다. 또한 고령자의 인터넷이용률도 증가하고 있다. 하지만 고령자들은 신체적 노화에 따른 한계점에 인터넷이용에 불편을 겪기도 한다. 이에 본 논문에서는 시니어와 주니어의 생체능력 비교실험을 통하여 스마트 시니어를 대상으로 하는 인지반응 분석 기술을 개발하는 것을 목적으로 한다. 시니어와 주니어의 비교분석으로 주니어에서 시니어로 변화되는 과정을 파악할 수 있고 이는 스마트 시니어에게 알맞은 UI/UX제공 및 스마트 시니어에게 최적화된 콘텐츠 및 서비스를 제공할 수 있을 것 이라 사료된다.

• Knowledge Management Research
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• v.23 no.4
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• pp.91-112
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• 2022

In order to improve the quality of consumption in senior generation, it is necessary to build trust in the digital consumption environment. However, there are limitations from previous researches on consumption in the digital environment that has mainly focused on Millennial and Z generations. Therefore, this study aims to examine the antecedents of digital consumption trust and to explore the market segments of senior generation created by the dynamics of these antecedents. In addition, in order to provide practical implications, we investigate the difference in the level of perceived digital consumption trust using segmentation. This study, therefore, used 2021 Korea's consumer life index data conducted by the Korea Consumer Agency for general consumers, and only consumer data of 60s and older are extracted for the analysis. As a result, we confirm from the main results that the three antecedents, consumer competency, perceived corporate responsibility, and local community's problem-solving environment, are significant in building the digital consumption trust in the senior generation. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. It is academically significant in this aspect to look at approaches to improve senior customers' trust in digital consumption circumstances by dividing generations because generations exhibit varying levels of understanding of online consumption or digital consumption conditions. Additionally, it is proposed as a practical implication that it should be managed so that significant improvements of customers, businesses, and regional public institutions are developed in order to allow the senior consumers to prepare trusted digital consumption circumstances.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.529-540
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• 2014

Korea's baby boomers constitute a quarter of the population structure, and they are now faced with super-aged era represented by the life expectancy of 100 years. Since this generation who played a leading role in economic growth of the country has needs for active participation in society and continuous economic activities based on the healthy bodies, sufficient wealth and desires for cultural consumption, it is called 'active seniors' as a new demographic class differentiated from the conventional elder generation. This study was intended to investigate housing needs of baby boomers as preliminary seniors in Seoul with the highest residential density of the baby boomers through a bottom-up process from the perspective of consumers, and to select the findings as criteria for residential complex plans. The analysis results showed that 'social accessibility' was most highly valued among baby boomers in Seoul, and 'medical accessibility' was determined to be the second most important factor. Other items such as 'convenience of living' and 'spatial cognition' were ranked as the least important factors. These findings suggest that the life style of baby boomers in Seoul is very similar to that pursued by active seniors in terms of life cycle, and it is determined to be a characteristic as a niche for housing needs different from the one found in conventional elder generation.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.307-319
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• 2021

This reserch categorizes the workplace recipient into selection criteria and studies the difference of demographic characteristics, counseling usage characteristics, job burnout, and differentiation of counseling behavior according to the subtype criteria. The survey has been collected 398 employee's responses who have no experience in counseling, who belong to the companies deploying counseling program and the companies are located in Seoul and Kyunggi area. As a result of the cluster analysis, the group was divided into "People-Product Oriented Type", "People-Product-Place Oriented Type", "People-Product-Process of service assembly Oriented Type". Subtype differentiates demographic characteristic and counseling usage characteristic and it convinces that junior employees belong to "People-Product Oriented Type" and senior employees belong to "People-Product-Place Oriented Type" and "People-Product-Process of service assembly Oriented Type". "People-Product-Process of service assembly Oriented Type" is the cluster who takes counseling services most likely if the counseling requirements are raised. Each subtype shows the differentiation of job burnout and "People-Product Oriented Type" is more exposed in job burnout among the subtypes which required urgent counseling assistance. This research is meaningful to take differentiated marketing strategies in subtype basis by considering workplace counseling service selection and recipient characteristics. Furthermore, it discusses the meaning of this research and the proposal for the further investigation.