• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.65-74
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• 2013

The visual sensibility and preferences are closely related with color combinations, stripe intervals, and stripe complexity. We studied the effect of stripes characteristics on visual sensibility and preferences for men's shirts fabrics. As a result of a factor analysis, the adjectives were classified by viewers into 5 factors as attraction, maturity, dignity, practicality, and simplicity. We found that stripe intervals had a significant visual effect on maturity, dignity, and practicality. The uneven stripes had higher scores for dignity and practical while lower for mature. The stripes with consecutive order of two different thickness were felt more strongly in attractive, practical, and preferred. The results also showed that stripes with compound and contrast colors were attractive and preferred.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.533-540
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• 2010

This study was designed to examine the difference in visual attention between the evaluations of facial attractiveness and facial trustworthiness, both of which may be the two most fundamental social evaluation for forming first impressions under various types of social interactions. In study 1, participants were asked to evaluate the attractiveness and trustworthiness of 40 new faces while their gaze directions being recorded using an eye-tracker. The analysis revealed that participants spent significantly longer gaze fixation time while examining certain facial features such as eyes and nose during the evaluation of facial trustworthiness, as compared to facial attractiveness. In study 2, participants performed the same face evaluation tasks, except that a word was briefly displayed on a certain facial feature in each face trial, which were then followed by unexpected recall tests of the previously viewed words. The analysis demonstrated that the recognition rate of the words that had been presented on the nose was significantly higher for the task of facial trustworthiness vs. facial attractiveness evaluation. These findings suggest that the evaluation of facial trustworthiness may be distinguished by that of facial attractiveness in terms of the allocation of attentional resources.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.213-222
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• 2021

This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2007.12a
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• pp.136-137
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• 2007

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.265-269
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• 2008

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• Korean Journal of Environment and Ecology
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• v.21 no.2
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• pp.134-140
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• 2007

The purpose of this study is to investigate the landscape image and visual preference for ridges of the Seongpanak district at Mt. Hallasan. For this, the evaluation of the artificial and natural landscape is compared through the medium of color slides. Data is analyzed through the descriptive statistics and spatial image is analyzed by factor analysis algorithm. Principle component analysis and Varimax Method are applied to extraction and factor rotation respectively. The results of this study can be summarized as follows : General visual imagesthe Seongpanak district at Mt. Hallasan are clean, beautiful and attractive. The degree of visual preference increased commensurately with the lower rate of artificial factors. Landscape Factors covering the spatial image are found to be 'aesthetic value', 'spatial scale', 'natural quality', and 'topography' factor, which account for 57.6% of the total variants. The aesthetic value variable is the most important factor in visual preference and the unnatural factors are found to present negative elements with visual preference.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.42-54
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• 1998

This study aims to analyze needs for living space of residents in a farming retirement community In this study a survey was performed about desire for living space and aesthetic aspects of housing environment. Results of the study are as follows; 1. Most residents desire permanently formed dwelling unit rather than assembled temporary structure so that they comfortable in noise-prevented space. 2 The retirement community residents do not desperately prefer individually separated room because open space provides better observsation function for emergencies. 3. They hope their dwelling units are grouped like regular neighborhood and the units have traditional designs such conventional kitchen and sink and wooden floor. Finally in this study it is proposed that Korean rural retirement community be established with maximum use conventional dwelling resources so that the residents benefit old fashioned living tradition even in the recently moved retirement society.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.113-123
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• 2016

The purpose of this study is to look into the effect of wearing color lenses on one's image and was based on 221 college students in Gyeonggi-do and Gangwon-do. I examined how it appears as the evaluation factor visually. After by looking in the different image effect and relevance as to the classified evaluating factors, I tried to look into what effect the color lenses has on woman eye and image. The result is as follows. It appears that wearing color lenses makes one look fancier, more attractive, sophisticated, and favorable, whereas not wearing color lenses makes one look softer, weaker, more innocent, and comfortable. Analyzing these evaluations showed that wearing color lenses has most to do with attractiveness followed by pureness, familiarity, and decorativeness in order, whereas not wearing color lenses has most to do with familiarity followed by attractiveness, pureness, and decorativeness. It is considered that eyes with color lenses on them make the person seem decorative, attractive, and pure, which brings effect of improving one's eye and face image. Analyzing the correlation between each color lenses-wearing factor and one's image showed that when a person is wearing color lenses, the more the person is considered decorative, pure, and attractive, the more it has to do with improving the person's eye and face image. The result, therefore, shows that wearing color lenses makes one's eye and face image attractive, pure, and decorative, and wearing them is an important means to improve one's eye and face image.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.203-221
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• 2016

This study aims to analyze the impact of servicescape on the perceived values and brand attitude of coffee customers. In order to archive our research objects, current study employed SPSS 22.0 statistal program. The summary is as follows. First, it was revealed that the servicescape of coffee shops has a positive influence on perceived value. Second, the servicescape of coffee shop has a positive influence on brand attitude. And perceived value of the customer has a positive impact on customer brand attitude. Based on the results, this research has concluded some theoretical suggestions as follows. First, in case of brand coffee shop, it was analyzed that the attractions of interior design color, floor and wall interior, and structure has influenced on the differentiated values of customers. Also, the accessability shows that the brand coffee shops with parking facilities along with the convenience provided by the off-site facilities make customers highly recognize the brand values. In addition, the results found that the factor of service condition becomes a determining factor. Thus, current study will contribute to consider the various elements of service scape when new business develop as well as redesign the previous stores.

• Science of Emotion and Sensibility
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• v.14 no.3
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• pp.385-394
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• 2011

The purpose of this research is to compare and analyze visual images between the Real garment and the 3D garment simulation with the various fabrics of flare skirts and to analyze the correlation between mechanical properties and visual images. The picture images (printed on paper) of the Real garment and the 3D garment simulation of experimental flare skirts were shown to the evaluation group of women in their 20s majoring in clothing and textiles, and were evaluated by questionnaires with 32 adjectives. SPSS Version 12.0 statistics program was utilized to analyze data. Factor analysis, One Way ANOVA, T-test and Duncan test were used to investigate visual effect of the Real garment and the 3D garment simulation. As the result of conducting factor analysis on the visual appearance, the images were driven with five factors: 'drapeability', 'attractive', 'body compensation', 'bulkiness', 'activeness'. Visual images were significantly related with mechanical properties of various fabrics, and the visual images between 3D garment simulations and real garment differed with various fabrics and their mechanical properties. Visual images of silk and polyester group, cotton, linen and wool group were significantly related with weight and thickness of kinds of fabrics.