• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.311-312
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• 2016

본 연구는 일 대학생의 성의식과 생명윤리의식이 성 태도에 미치는 영향을 파악하기 위해 실시되었다. 연구대상은 K시에 위치한 일 대학교의 재학생 386명으로 324명의 자료가 분석에 사용되었다. 연구결과 성의식은 학과 및 성별에 따라 유의한 차이를 보였고(p<.001) 성 태도는 성별(p<.001)과 성지식 경로(p<.01)에 따라 유의한 차이를 보였다. 사후검정 결과 성의식 정도는 보건계열학과 학생이 관광계열학과와 스포츠계열학과 학생보다 유의하게 높았으며, 성 태도 점수는 남성이 여성보다 유의하게 높았다. 성의식과 성 태도는 음(-)의 상관관계가 있었으며, 대학생의 성 태도에 영향을 미치는 요인은 성의식(p<.001), 성별(p<.01), 성지식 경로(p<.001)이었다. 본 연구결과를 토대로 대학 내에서는 대학생들의 성의식을 함양시키기 위해 현실적이고 체계적이며, 실천가능한 성교육 프로그램을 마련해야 할 것이다.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.90-99
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• 2017

Sports climbing requires repeated movements within a limited space, which may cause climbers to lose their constant interest in it. Furthermore, it is important that coaches should give lessons focusing on demonstrations to make sure that learners can understand the movements on their own, However, in traditional sports climbing lessons, they give instructions on almost every movement of learners' hands and feet. Hence, there have been constant calls for replacing these existing sports climbing lessons and presenting new methods to ensure that learners can observe their coaches' demonstrations in real time and emulate them. An introduction of the image training using spatial augmented reality techniques to solve these problems may have a positive effect on the improvement of learners' motor skills and attitudes toward lessons. This study aims to verify the effectiveness of the Climbing Character Animation (CCA) as a learning tool for sports climbing. To achieve this research objective, it applied it to actual sports climbing to verify its utility. As a result, it was shown that the lessons using spatial augmented reality-based CCA had a higher effectiveness than traditional sports climbing lessons in the degree of interest inducement, emersion and learning effects.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.233-241
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• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• Journal of Korea Entertainment Industry Association
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• v.14 no.2
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• pp.109-118
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• 2020

This study examines the relative usefulness of the TPB and Extended TPB with the addition of the "Battery" variable to participants in marine sports experiences. The characteristics of behavioral theories (attitude, subjective norms, perceived behavioral control, and revisit intention) were compared. A total of 420 questionnaires were distributed and surveyed using the convenience sampling method to the general public who participated in the marine sports experience in S city in 2019. Finally, 385 copies of valid samples were extracted, except for the questionnaire. The following analyzes were performed using SPSS 21.0 and AMOS 21.0. Frequency analysis, confirmatory factor analysis, concept reliability, AVE value, Cronbach's α correlation analysis, hierarchical regression analysis, and independent sample t-test were performed. First, in the TPB, three predictors were found to have a positive effect on revisit intention. Attitudes, subjective norms, and prior knowledge, except for behavioral control, were found to have a positive effect. Second, the explanatory power to explain the return intention was 51.8% (3.3% more than plan behavior theory, p = .000). It can be seen that when prior knowledge is added as a new variable, it is an important factor in explaining intention to return. Third, prior knowledge variables were classified into high and low groups to compare the characteristics of the extended planning behavior theory. The results of the analysis showed that the group with higher prior knowledge had a higher mean value for the constituent variables of the extended planning behavior theory.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.119-126
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• 2021

The modern pentathlon is an exercise in which people and people compete, as well as exercise without equipment, exercise using equipment, and exercise with animals, and it is an exercise that includes static and dynamic exercise. The ethical issues of modern pentathlon athletes are also related to the poor environment and economic reasons, and the athlete's ethical awareness, attitude, and spirit have a great influence on the athlete's mental environment. In this study, the direction of improvement of ethical problems, which are different as important issues in modern sports, was examined, and qualitative research methods were applied to explore the sports spirit and ethics of the modern pentathlon. Correct sports should not deviate from the intended purpose of the exercise or cause or force the athlete to suffer physical or mental pain. In sports, compensatoryism can be a direct cause of improved performance or record-breaking, but sometimes it can also cause distorted athletes. Air doping has ethical issues that can cause controversy over the health or fairness of athletes, mental and physical damage to athletes, and harm. Responsibilities and ethical issues of athletes who take prohibited substances or leaders or supervisors who neglect or encourage them should be treated as very important matters. In the sports field, the reward system that is subordinate to the athlete's or leader's performance is related to the athlete's or leader's livelihood. For a fair and just game progression, it is necessary to break away from the development of athletes who are only focused on performance. The problem of Unethical issues must be overcome by emphasizing the restoration of ethics that are reasonably recognized in ideology and logic.

• 한국체육학회지인문사회과학편
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• v.54 no.6
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• pp.309-319
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• 2015

The purpose of this research was to find out the structural relationship and difference soccer and baseball during TV sport broadcasting of advertising for consumer attitude relation of advertising, advertising avoid, perceived intrusiveness in order to help for advertising strategy and giving for good image to sport viewer by advertising media. In this study, 275 surveys were collected and the participants were university student in B metropolitan city using convenience sampling method. The questionnaires were written using self-administration method. The confirmatory factor analysis and the structural equation model were done using IBM AMOS 20. The reliability analysis, descriptive analysis, frequency analysis, independent t-test and correlation were done using IBM SPSS Statistics 21. The results were as follows: First, cognitive avoidance and physical avoidance was shown that baseball viewer was higher than football viewer. Advertising attitude and perceived intrusiveness was shown the baseball viewer and football viewer not different. Second, perceived intrusiveness had effect advertising attitude. Third, perceived intrusiveness had effect avoidance(physical avoidance, cognitive avoidance). Fourth, advertising attitude had effect on advertising cognitive avoidance. Fifth, advertising attitude had not effect on advertising physical avoidance.

• Proceedings of the KSCN Conference
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• 2003.11a
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• pp.1063-1063
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• 2003

본 연구는 중학생들의 음료기호와 빈도 등에 따른 음료 섭취 실태를 조사하기 위하여 실시하였다. 전주시에 재학하고 있는 중학생으로서 남학생 303명, 여학생 276명을 조사 대상으로 설문지 조사를 실시하였다. 음료섭취의 빈도와 이에 영향을 주는 요인은 다음과 같다. 물은 하루 평균 8.55회 섭취하였으며, 우유 및 요구르트 3.01회, 스포츠 음료는 2.13회, 탄산음료는 1.93회, 과일 및 야채 쥬스는 일주일에 1회 섭취하는 것으로 나타났다. 남학생이 여학생보다 탄산음료 및 스포츠음료를 더 선호하는 것으로 나타났으나, 물과 우유 및 쥬스와 전통음료에서는 남학생과 여학생이 유의적인 차이를 보이지 않았다. 학생들은 식사시 주로 물을 마시는 것으로 나타났으며, 그 다음으로 우유를 마시는 것으로 나타났다. 운동 실태에 따른 음료의 섭취는 규칙적인 운동이나 3시간 이상 운동 시 1시간 이하 운동시보다 탄산음료 또는 스포츠음료 및 우유와 요구르트를 선호하는 것으로 나타났다. 음료를 마시는 때는 주로 운동시였고 그 다음으로 쉬는 시간에 스낵과 함께 마시는 것으로 나타났다. 본 연구의 결과 잘못된 음료섭취에 대한 학생과 학부모를 대상으로 영양교육이 필요하며 학교차원에서의 정책적인 접근이 필요하다고 사료된다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.93-103
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• 2021

The purpose of this study is to explore changes in future sports by introducing baseball robot umpire. The study was conducted using qualitative research methods, and participants selected five baseball fans who were interested in baseball. The results of the study are as follows. First, baseball fans expressed displeasure with the frequent misjudgment in Korean Professional Baseball game, and doubted the fairness of the umpire's judgment. And repeated misjudgment of professional baseball has contributed to the decline in viewing and viewing of baseball. Second, baseball fans were positive about the introduction of robot umpire as a way to reduce bad calls in baseball games, and considered the accuracy, consistency, and recordability of robot umpire to complement their limitations. Third, the application of baseball robot umpire will serve as a basis for strengthening the fairness and efficiency of baseball games, which will positively change the image of sports. As a result, the introduction of robot umpire in baseball games could exert desirable influence on people and contribute to restoring the ethics of sports and strengthening fairness.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.291-308
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• 2022

The purpose of this study is to suggest an effective marketing method for product advertising. With regards to this, 148 copies of survey data were collected from consumers, and the hypothesis of this study was verified using SPSS 25.0. The results revealed that (1) Human Brand attractiveness had a positive effect on Human Brand attachment among the products of low involvement. (2) The uniqueness and the intimacy of Human Brand had a positive effect on Human Brand attachment among the products of high involvement. Through this study, the effect of reliability, expertise, attractiveness, uniqueness, and intimacy among human brand characteristics on human brand attachment, human brand attitude, and product purchase intention was confirmed, and it was also possible to confirm the difference in influence on human brand characteristics and purchase intention according to the product characteristics involved. This study has expanded the research scope of Human Brand, which has been studied mainly by entertainers and entrepreneurs, to sports stars and through empirical analysis, it has tried to identify influencing factors to improve purchasing intent based on high and low-contention characteristics of advertising products.

• International Area Studies Review
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• v.22 no.1
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• pp.237-257
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• 2018

The distinction between high culture and popular culture is gradually weakening. Taste is becoming a new standard to distinguish culture. This research analyze sports film by taste cultural perspective. In perspective of Universality, and is Both emphasized the individual attitude of sincere effort. This can be interpreted as a capitalist ideology. Analyzing the two films as a global and local tastes culture, shows a new world that follows the birth of a star player and deifies the football beyond borders and races. shows the distrust of the system through the K-League Citizens' Club and the trust in individual who does their best in the meantime.