• 한국의상디자인학회지
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• 제1권1호
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• pp.127-139
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• 1999

The purpose of this study was to understand the preference of fashion materials according to the degree of consciousness and satisfaction of body. A survey was conducted using the randomly selected 439 woman students in the twenties. The consciousness variable had three levels which were lean, medium, and obese shape for each whole, upper and lower body with self-consciousness. Also, satisfaction variable had three levels which were satisfying, average, and unsatisfying group. We analyzed the data using analysis of correlation, crosstabulation analysis, and analysis of variance including Duncan multiple test. The results were as follows: 1) There was the positive correlation between height, leg, and arm length, and each variable, and the negative correlation between back, hip, thigh, waist, lower leg, ankle, and upper arm, and each variable. Also, we could observe the pattern that the larger the head or the more the weight was, the lower the satisfaction of body was. 2) There were no strong correlation between breast and hand size and each variable. From the crossed classification, we could observe the trend that the smaller the breast was, the lower the satisfaction of body was. 3) There were the strong correlation between whole and upper body in consciousness degree and between whole and lower body in satisfaction. 4) The consciousness of the whole body was shown lean shape 23.4%. medium shape 49.2%, and obese shape 27.2%. For the satisfaction degree of the whole body, satisfaction was shown 6.8%, average 41.7% and unsatisfaction 51.4%, so the satisfaction group is very small. 5) From the analysis for the consciousness degree of the whole body, the preferred fashion materials were polyester and acetate in casual wear, linen, polyester, acryl, T/W, and polyurethan in formal wear, and cotton, nylon, TIC, and T/W in sports wear. There was significant difference in casual wear, formal wear, and sports wear, but, not in underwear and accessories among he consciousness groups. 6) From the analysis for the satisfaction degree of the whole body, the preferred fashion materials were linen, silk, and acetate in casual wear, cotton in underwear, polyurethane in formal wear, and nylon in sports wear. There was the significant difference in casual wear, underwear, formal wear and sports wear, but, not in accessories among the satisfaction groups.

• 한국의류학회지
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• 제39권3호
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• pp.337-352
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• 2015

This study selected a case study method conforming to qualitative research in order to analyzed how each type of fashion enterprises uses SNS in-side of fashion marketing based on content the researcher monitored and selected from the Facebook website for each enterprise. The standard to select fashion brands in this study is a graded list made based on ranking 5 analysis sites on social media (Socialbakers, socialDigm, Pulse K, BigFoot9, L2). The researcher sorted and then analyzed 2 brands that have many fan joiners and followers among fashion brands that were ranked top of the graded list, work in Facebook animatedly, and had representativeness in each type (SPA, Sports Brands). The study was conducted from January 2013 to March 2013, and the index of Facebook consisted of 3 kinds of elements (comment, like, and share). Each numerical value was counted to decide the monthly ranking. Content analysis was divided into public relations about brand, public relations about products, and customer participation and activities; consequently, the researcher investigated which content was post conforming to the ranking. The study analyzed the analysis results of each brand derived through the method of study compared to other brands. The results are as follows. In case of SPA brands, the category accounting for high rank in index analysis are public relation events to attract customer attention and products and offering information. The results of the monthly trend about whole post category were also similarly analyzed so the promotion goal that the brand wants to seek in priority coincides with the customer compliance rate. Next, in the case of sports brand, public relations for products offering information, event for arousing customer concern, and participation activities accounted for a high rank in the index analysis and posted the most in the analysis of the monthly trend for whole post category. The researcher came to understand that the direction of content for brands shown through Facebook coincides with customer sympathy.

• 복식
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• 제55권2호
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• pp.129-142
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• 2005

As more our society express their interests in strong and independent women on the onset of the 21st century when source of power shifts to knowledge and information, women with economic power are increasing in number, which is because demands for delicacy and objective Judgment known as unique qualities of woman who was deemed to be inferior to man in the past century are now in the rise in many professional sectors. The shift in public awareness of female image and capability is also being manifested recently by a new fashion style named New Women Power Dressing. Comparing the so-called new power dressing style with the female yuppie fashion of the 80s known to have marked the beginning of female power dressing, this study aims to define the uniqueness of women power dressing style of today, reanalyze the fashion style of today in reference to its predecessors and predict new fashion trend for the futurr. As a conclusion, both of the female yuppie style of the 80s and the new power dressing trend of the 2000s were found to stress manliness and showoff. Such characteristics were expressed in terms of focuses on both fitness and fashion style. However, the female yuppie look of the 80s and its successor of the 2000s showed significant difference in what they were intended to signify internally and how they were displayed externally.

• 한국의류학회지
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• 제26권10호
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• pp.1455-1466
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• 2002

This research focuses on functionalism in American fashion designs which have become the center of public attention in recent. First, documentary studies about how functionalism, which originated in Europe in the beginning of the 20th century, has been developed throughout the 20th century were preceded Second, content analysis was done for the articles, including the word ‘unction’,‘utility’ and ‘practical’in the New York Times and American Vogue from January 1990 to January 2001. As a result, functionalism in 1990s has been developed in different ways from the mechanical, organic, and mea analogies of functionalism in the beginning of 20th century. It doesn't belong to an analogy but has the fused characteristics of those three analogies. It can be classified into techno functionalism influenced by new technology, pure functionalism related to minimalism, sports casual functionalism for those who are crazy about the speed and sports and enjoy the freedom and comfort, and symbolic functionalism which stresses Zen style. More casual manners of formal wear are distinct elements in functionalist fashion design in 1990s. It leads to strong expressions of sports casual functionalism, which plays a great role in sportswear industry of American fashion design. The American fashion designers who were mentioned often in the articles were Donna Karan, Calvin Klein, Ralph lauren and Tommy Hilfiger. As well as their works have common formative features based on functionalism, each of them shows his/her own strung color. A]1 of these designers make American fashion design, which can be defined as casual wear or sportswear, very popular worldwide based on the developed American functionalism. Functionalism considering practical and conceptional functions will continue in coming century and techno functionalism and sports casual functionalism in future fashion designs wilt be expressed more strongly with new technology and casual trends of life style.

• 한국생활과학회지
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• 제15권4호
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• pp.585-595
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• 2006

The purpose of this study is to classify the fashion images on sportive style, to find out the difference between the image of sportive style which consumers prefer and the image of sportive style which they want to show and, finally, to analyze their purchase behavior. This research is done with survey method. The subjects of the survey are 835 females in their twenties or their thirties in Pusan area. The data are analyzed with factor analysis, Cronbach's alpha, $X^2$-test, and frequency analysis. The results of this study are as follows: first, sportive style is classified into Sexy, Romantic, Active and Modem image. Second, the results of analysis on consumers' preferring image and their wanting-to-show image to the above-mentioned image classification are as follows: firstly, the subjects' most preferring image and the image which they most want to show is Modem in1age. The second is Sexy image. But the subjects preferred having Modem image. Secondly, consumers' Individuality and apparel's Function are the important reasons to choose the sportive style. Thirdly, Modem image is the most preferred in the images of street wear. Sexy image and Active image are the preferred in the images of sports wear. Third, It is a vivid tone and a dark tone that is the color tone of sportive wear which consumers prefer. They prefer a logo- patterned sports wear, too. The consumers obtain most information on sports wear from sports wear stores. Silhouette is the most decisive design element in consumers' purchasing. The sports wear brands which the subjects prefer are Adidas and Nike.

• 한국의상디자인학회지
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• 제24권1호
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• pp.45-57
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• 2022

A rash guard, also known as rash vest or rashie, is functional sportswear that protects the wearer's skin from various dangers during outdoor sports activities. It is durable and comfortable since it is designed considering muscle movement. In modern society, more and more people enjoy leisure activities due to an increase in income level and increased leisure hours. Water leisure activities are increasingly enjoyed in the summer. As the way people think of leisure evolves, people are more inclined toward dynamic leisure sports rather than static facility tourism. Therefore, more research on rash guards is required. By identifying and analyzing the design preferences and purchase behaviors of young adults on rash guards, this study aims to provide basic data on the actual sportswear behaviors concerning those who are most active in water sports, people in their 20s and 30s. Furthermore, the study aims to contribute to a healthy exercise lifestyle for women who enjoy water sports and the growth of the water sportswear market. In the study, a survey was conducted using a questionnaire to investigate the wearing behaviors and purchase preferences as well as the wearing satisfaction on rash guards. For the study, 200 copies of the questionnaire were distributed and collected to be used as analysis data. The questionnaire consisted of 36 questions, 6 about demographic characteristics, 11 about purchase preferences, and 19 about wearing satisfaction. The collected data was analyzed using the statistical program SPSS 8.0. The study results can be used as basic data to investigate the design preferences and wearing behaviors of rash guards of women in their 20s and 30s. The results found numerous complaints on comfortableness and durability, which suggests more concern and improvements are necessary in those areas when designing patterns for rash guards.

• 한국의상디자인학회지
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• 제26권1호
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• 감성과학
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• 제14권1호
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• pp.165-174
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• 2011

최근 IT 융합 기술이 글로벌 시장의 핵심 화두로 떠오르면서, 스마트 의류 분야에서도 '의류+서비스 제공(service provider)' 기능을 갖는 PSS형 제품 디자인에 대한 수요가 크게 증가하고 있다. 본 연구에서는PSS형 제품 디자인의 일환으로서 안전보호 기능의 산악복 용도에 적합한 발광특성을 지닌 유연 광섬유 기반 직물 디스플레이의 제직구성을 모색하고, 이를 적용한 산악복 모형 디자인을 제시하였다. 이를 위하여 제직 구성, 즉 직물조직과 광섬유 밀도가 다른 총 15개 광섬유 직물 디스플레이 시료를 제직하여, 이를 대상으로 각각의 휘도를 측정함으로써 발광특성을 분석하였다. 그 결과, '주자직 2:1', '주자직 3:1' 및 '능직 2:1', '능직 3:1'인 경우가 안전보호 기능을 위한 산악복으로서 적용이 가장 적합한 발광효과를 보이는 것으로 나타났다. 발광특성에 관한 분석 결과 및 최근 스포츠 패션 트렌드를 기초로 하여, 유연 광섬유 직물 디스플레이 적용 산악복 모형 디자인을 전개하였다.

• 기록학연구
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• 제73호
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• pp.47-79
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• 2022

NFT(Non-Fungible Token)는 문자 그대로 '대체 불가능한 토큰'으로, 특정한 가상 자산을 블록체인에 기록한 디지털 파일이다. 토큰의 거래를 거치며 해당 자산의 소유권, 거래 내역 등의 이벤트가 블록체인에 기록되므로 위조와 변조가 불가능하다는 특징이 있다. 따라서 NFT는 특정한 가상 자산을 고유하게 표현할 수 있는 도구로 사용되며 이는 전자기록의 기본 속성과 깊게 관련된 측면이 있다. 본 논문은 기록관리에 NFT 기술 활용 가능성을 타진하는데 목적을 두고 디지털 저작물로서 자산의 성격을 가지며 이전 및 거래가 가능한 전자기록물에 초점을 맞추어 연구를 진행하였다. 이를 위해 먼저 NFT의 개념과 디지털 자산의 소유권 및 저작권 등 제도적 이슈, 자산으로서의 가치 증명 원리를 살펴본다. 특히, 예술, 패션, 스포츠 등 NFT가 실제로 활용되고 있는 분야에서 NFT의 특성이 어떻게 활용하고 있는지 살펴보았다. 나아가 전자기록의 특성과 NFT의 특성을 비교하여 전자기록에 적용 가능한 요소를 규명함으로써 NFT의 적용이 효과적일 것으로 예상되는 전자기록물의 유형을 파악하고, 그에 따른 활용 가능성과 기록관리 내 도입을 위한 논의점을 제시하였다.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.223-230
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• 2019

본고는 바즈루어만 감독 영화음악의 특징을 분석하기 위하여 그의 대표작 <댄싱히어로>, <로미오와 줄리엣>, <물랑루즈>를 연대기 순으로 분석을 함으로서 각 작품에서 사용된 음악의 특징과 역할에 대하여 살펴보았다. 먼저, <댄싱히어로>에서는 댄스 스포츠의 다양한 춤을 역동감 있는 촬영 기법을 통해 담아내면서 다양한 장르의 댄스음악을 활용하여 내러티브를 주도했으며, 특히 메인 테마 음악으로 'Time after Time'을 사용하여 최신 팝 음악으로 관객의 감성을 자극했다. 그리고, 셰익스피어의 원작인 <로미오와 줄리엣>에서는 대사와 스토리를 유지하며 화려한 패션과 다양한 록 음악을 주크박스 스타일로 꾸며내었고, 또한 가장 현대적이고 트렌드한 MTV스타일 영상으로 조화를 이루었다. 마지막으로 <물랑루즈>에서는 고전적 백 스테이지 뮤지컬과 발리우드 영상을 담아내며 주크박스 형식의 트렌드한 곡으로 구성되었지만 그 곡을 섞어서 한곡처럼 부른 '믹스 앤드 매치'의 방법을 통해 영화음악을 발전시켰다. 결론적으로 바즈루어만 감독은 화려한 영상미와 더불어 다양한 주크박스식 음악을 영상과 연결하여 다양한 스타일의 영화음악을 트랜디하게 발전시켰고, 이는 기존의 곡조차 새롭게 느껴지게 하는 바즈 루어만 감독만의 독특한 영화음악 연출 방식으로 재탄생되게 되었다.