• 한국의류학회지
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• 제31권12호
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• pp.1742-1753
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• 2007

본 연구는 스포츠웨어 선택기준으로 스포츠웨어 시장을 세분화하고 세분화된 시장간 스포츠웨어 추구 혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지의 차이를 보고자 하였다. 자료수집은 서울에 거주하는 성인남녀를 대상으로 총 773부의 설문지를 통계분석에 사용하였다. 통계는 요인분석, 군집분석, t-test, 카이 검정을 사용하였으며, 자료분석 결과 스포츠웨어 시장은 브랜드/디자인, 기능성 중심의 두 세분시장으로 나누어졌으며 두 세분시장은 스포츠웨어 추구혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지에서 유의한 차이를 나타냈다. 브랜드/디자인을 중요한 선택기준으로 하는 세분시장은 스포츠웨어 추구혜택으로 이성어필/인상향상, 개성, 신분과시를 추구하며 해외 브랜드에 대해 긍정적인 태도를 나타냈고, 고급스러운 이미지의 스포츠웨어를 선호하였다. 반면 기능성을 중시하는 세분시장은 편안함을 추구하였고, 국내 브랜드에 긍정적인 태도를 보였으며, 단순하고 활동적인 이미지의 스포츠웨어를 선호하였다.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.127-130
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• 2009

본 연구에서는 스마트 의류에 대하여 소비자들이 느끼는 지각된 가치가 소비자 수용도에 미치는 영향을 조사하고자 하였다. 이를 위해 MP3 기능 재킷과 심박 모니터링 스포츠웨어를 대상으로 소비자들의 수용도에 대한 연구모형을 수립하였고, 선행연구들을 근거로 각 구성요인 간의 관계에 대해 연구가설을 설정하였으며, 그 경로가설을 검증하였다. Davis(1989)가 제안한 TAM을 적용하여 스마트 의류의 수용과정을 설명한 결과 모형의 적합성을 검증하였으며, 8 개의 경로가설 중 6 개의 경로가 통계적으로 유의함이 밝혀져 채택되었다. 그 결과는, 첫째, 지각된 사용용이성은 유용성을 거쳐 태도에 간접적으로 영향을 주었고, 태도는 다시 수용의도에 영향을 주는 것으로 나타났다. 둘째, 지각된 유용성은 지각된 가치에 대한 태도에 영향을 주는 것으로 나타났으나, 스마트 의류의 수용의도에는 영향을 미치지 않는 것으로 분석되었다. 셋째, 지각된 가치가 스마트 의류에 대한 태도와 수용의도에 둘 다 영향을 미치는 것으로 나타났다. 넷째, 스마트 의류에 대한 태도는 구매의도에 영향을 미치는 것으로 나타났다.

• 감성과학
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• 제7권2호
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• pp.149-155
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• 2004

패션소재로서의 유용성을 결정하는 속성을 두께, 무게, 밀도, 광택, 색상 등으로 한정한 후 다속성 모델을 구축하였다. 각 속성들의 가중치는 의류 매장의 방문객 대상의 설문 조사에 의해 결정되었으며, 한 소재의 최종가치는 퍼지 추론 시스템에 의해 계산되었다. 구축된 "퍼지-다속성" 모델을 이용하여 패션소재의 총 가치를 i) 품질로부터의 가치, ii) 품질을 기반으로 부가되는 가치, iii) 품질과는 무관하게 형성되는 브랜드 가치의 세 가지 요소를 분해하였다. 시중의 유명 스포츠 의류 브랜드 2종을 선정하여 위의 모델을 적용하였다.모델을 적용하였다.

• 한국의류산업학회지
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• 제21권1호
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• pp.75-87
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• 2019

The purpose of the study was to suggest a cycle wear top jersey improved in mobility. The study developed a new cycle wear with improvement in dissatisfaction factors by planning design, pattern and the functionality of fabric. Considering the amount of sweat and the necessities of compression part, the basic material, the additional compression material, and the mesh material were arranged differently according to areas. The assessment of the developed cycle wear was composed of wearing comfort evaluation by female cyclist, photo analysis and garment pressure evaluation. The developed cycle wear was evaluated and compared with the current cycle wear. As a result of wearing comfort evaluation, the developed cycle wear was evaluated as better than the existing ones in all part, particularly in the areas of reflection tape and materials, partial pressure, pocket size, and prevention of loss. Photo analysis was in agreement with the appearance evaluation of the participants. As a result of garment pressure evaluation, the front neck part was more comfortable and the upper arm, abdomen, and waist area showed higher pressure, so it partially supported the body. This study has significant meaning for developing a new cycle wear top, protecting the body and improving the exercise effect.

• 섬유기술과 산업
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• 제6권3_4호
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• pp.206-219
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• 2002

• 한국의류학회지
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• 제26권9호
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• pp.1308-1319
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• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.

• 한국의류학회지
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• 제25권9호
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• pp.1593-1602
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• 2001

본 연구는 스포츠 아우터웨어용 나일론 직물의 소리에 대한 주관적 감각과 이에 관련된 객관적 측정치를 규명하기 위하여, 서로 다른 8종의 나일론 직물의 소리의 스펙트럼 파형을 고찰하였으며, 소리 파라미터로 총음압(level pressure of total sound, LPT),세 가지 AR (autoregressive)계수, Zwicker의 심리음향학적 모델에 따른 크기(Z)와 날카로움(Z)를 계산하였고, Kawabata Evaluation System(KES)으로 직물의 물리적 성질을 측정하였다. 주관적 감각 평가를 위하여 피험자에게 녹음된 각 직물소리를 들려주어 7개 소리 감각 (부드러움, 시끄러움, 날카로움, 맑음, 거 침, 높음, 유쾌함)을 의미분별척도로 답하게 한 후, 단계적 선형 회귀식을 이용하여 직물 소리의 주관적 감각에 대한 예측 모델을 제시하였다. 울트라스웨이드를 제외한 태피터 나일론 직물들은 스펙트럼 파형 에서 다른 조성 섬유의 직물들보다 음압 값이 높고, 총음압이 60dB 안팎의 값을 보여, 착용자에게 불쾌감을 줄 것으로 예상되었으며, 주관적 감각 평가에서도 소리의 부드러움과 맑음, 유쾌함에서 음의 점수를, 시끄러움과 날카로움, 거침, 높음에서 양의 점수를 얻었다. 주관적 감각의 예측모델에서 총음압은 시끄러움과 거침에 정적 영향을, 유쾌함에 부적 영향을 미쳐서 나일론 직물 소리의 총음압이 50dB 이하일 때 주관적으로 유쾌하게 느껴지는 것으로 나타났다.

• 한국의류학회지
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• 제33권9호
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• pp.1506-1518
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• 2009

This study identifies the relationships among demographic variables, well-being health consciousness, sports/leisure activity, and the perceived premium price for high functional sports/leisure wear. An empirical study was conducted with the data collected by questionnaires distributed to male and female respondents aged 15 and over. Descriptive statistics, factor analysis, MANOVA, two-way ANOVA, and regressions were used to analyze 244 answers. As a result, 3 factors were determined for well-being health consciousness: nature-friendly life, premium consumption for health, and health care. The older group pursued a nature-friendly life more than the younger group, the female group pursued premium consumption for health more than male group, and older women and younger men pursued health care more than their counterparts. Sports/leisure activity was relatively intensive in the male group and in the younger group. Sports/leisure activity was explained by male characteristic and health care factors. Sports/leisure activity was the only element for predicting the perceived premium price ratio for high functional sports/leisure wear.

• 복식문화연구
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• 제31권5호
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• pp.692-704
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• 2023

This study analyzed 214 sports knee braces found on Chinese websites between October 2022 and November 2022 to assess product type (impact protection material, fastening method, and protection method), material composition, size, weight, and main characteristics. The product type was further categorized according to (1) use of hard guard and soft guard protection method; (2) cover type, strap type, and slip-on type fastening method; and (3) pressure type and support type protection method. It also noted the physical shock protection materials used, including foam (EVA or polyurethane) attached to joints as a buffer material and plastic (TPU or PP) that protects the user's knee from external impacts. The study found that the materials that primarily comprise sports knee braces are a combination of nylon, polyester, and neoprene. Additionally, it found that most sports knee braces available on the market are available in three sizes based on knee circumference: M (35-38cm), L (38-41cm), and XL (41-44cm), while some products are available in one size only. Furthermore, the majority of the 214 products studied weighed 200g, followed by 1,000g. Finally, in terms of product characteristics, many sports knee braces utilize ring-shaped silicone pads to distribute the load pressure on the knees or incorporate sturdy adhesive velcro to improve knee stability.