• 복식문화연구
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• 제19권6호
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• pp.1288-1301
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• 2011

The purpose of this study was to observe a case study of pop-up stores in an apparel company in Korea in order to evaluate different feel and to determine the purchase behavior of pop-up visitors of three major fashion brands. This research was conducted through secondary data collection and primary data collection. A survey was conducted among NIKE, KUHO, and PUMA pop-up store visitors who were 20 to 40 years old, via questionnaires. Data were collected on-line and off line at the pop-up store. Data were analyzed using SPSS program. Through data analysis, we learned that most of the study participants were captivated by the digital elements in the environment of the NIKE pop-up store. Puma, the second most favorably ranked, was favored for its interior design. Meanwhile, KUHO stimulated its customers with its limited edition fashion products at a good price. Several feels of visitors about the pop-up stores were significantly different among the 3 different brands. There was a significant difference in purchase criteria, such as brand recognition, size, and design among visitors of the three different brands. Visitors who preferred KUHO considered design of products more than NIKE-preferred visitors. In conclusion, the clothing pop-up stores have the possibility of satisfying consumers' desires. Each brand can achieve a good performance in promotion with a differentiated strategy.

• 유통과학연구
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• 제5권2호
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• pp.5-16
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• 2007

본 연구의 목적은 소매업태 용어 통일화에 대해 알아보는 것이다. 이를 통해 소매 비즈니스 영역의 용어에 대한 혼란을 방지하고자 하였다. 또한 국내 소매업태의 적절하도록 용어정의에 대한 정리를 하고자 한다. 본 연구는 한국유통과학회 산하 유통학정의위원회 책임 하에 이루어졌다. 용어들은 백화점, 슈퍼마켓, 전문점, 편의점, 드럭스토어, 무점포 소매, 할인점, 쇼핑센터, 상점가, 시장과 함께 정의하였다.

• 한국게임학회 논문지
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• 제15권6호
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• pp.183-190
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• 2015

Construct2는 영국 게임 엔진 제작 회사 Scirra에서 개발한 Html5을 기반으로 한 2D 게임 엔진이다. 전 세계적으로 사용하는 Construct2 게임 엔진은 2D 게임 엔진에서 가장 뛰어난 기술력과 인지도가 높은 엔진으로 성장했다. 이러한 엔진을 바탕으로 제작 된 '콩빈&도미노'는 물리기술을 활용한 도미노 방식의 캐쥬얼 게임으로 애플 앱스토어 및 구글 플레이 스토어에 출시하여 상용화 된 모바일 게임이다. '콩빈&도미노'의 제작 과정의 사례와 함께 게임 엔진 품질 평가를 진행하여 더 좋은 콘텐츠 생산에 기여할 수 있는 게임 엔진 활용 연구를 진행하였으며, 향후 본 연구를 통해 다양한 게임 콘텐츠 제작에 더 용이할 수 있는 게임 개발 프로세스를 지원하여 게임 산업 발전에 기여하고자 한다.

• 인터넷정보학회논문지
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• 제12권4호
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• pp.93-106
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• 2011

최근 애플이 앱스토어, 스마트폰을 기반으로 새로운 모바일 생태계를 창출하면서 이동통신시장의 경쟁구조가 혁신적으로 변화하고 있다. 다양한 비통신 기업들이 이동통신시장에 진입하여 통신사업자들과 경쟁하는 가운데, 기존 통신사업자들은 경쟁력 있는 모바일 생태계를 구축하여 경쟁우위를 확보하기 위한 사업 전략을 다각적으로 모색하고 있다. 이처럼 새로운 모바일 생태계의 형성으로 인한 경쟁구조의 변화는 모바일 생태계 활성화를 위한 통신정책의 재정립과도 밀접한 연관성을 지니는 것으로 분석되고 있다. 이에 따라 각 국에서는 급속히 변화하는 모바일 생태계에 적합한 합리적인 통신정책을 정립함으로써 경쟁력 있는 이동통신 산업기반을 마련하고자 시도하고 있다. 이에 따라 본 논문에서는 ANP(Analytic Network Process) 모델을 사용하여 모바일 생태계의 활성화를 위한 통신정책의 주요 변수를 전문가 설문을 통하여 도출하고, 도출된 변수들의 우선순위를 정량적으로 분석하고 있다. 이러한 분석결과는 한정된 자원제약 하에서 정책변수 간의 우선순위를 이론적으로 파악함으로써 모바일 생태계 활성화를 위한 통신정책 수립 시 효과적인 가이드라인이 될 수 있다.

• 디지털콘텐츠학회 논문지
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• 제11권3호
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• pp.323-330
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• 2010

스마트폰과 앱스토어 열풍은 응용프로그램 개발을 과거 PC응용에 이어 다시 한 번 활성화시키고 있다. 하지만 현재 스마트폰 응용프로그램 개발 시에는 다양한 플랫폼 환경 설정 고려와 이종 기기의 호환성 문제점 등의 한계가 있어 자연스럽게 모바일 웹 응용프로그램 개발이 대안으로 부각되고 있다. 모바일 웹 응용프로그램 형태의 하나인 하이브리드용 웹 응용프로그램은 스마트폰에 내장된 웹킷 엔진을 이용하기 때문에 간단하게 개발될 수 있다는 장점이 있다. 스마트폰의 웹킷 탑재로 웹 응용프로그램 개발자는 HTML과 자바스크립트, CSS만으로도 쉽고 빠르게 개발할 수 있을 뿐만 아니라 다양한 모바일 기기에 독립적인 서비스를 제공할 수 있다. 본 논문에서는 기존에 복잡하게 개발했던 네이티브 응용프로그램 대신 웹킷을 이용하여 단순하고 간결하게 개인이 운영할 수 있는 앱스토어를 안드로이드 환경에서 구현하였다. 기존 네이티브 응용프로그램에서는 복잡하게 구현했던 회원 등록 및 로그인 환경을 OpenID를 이용하여 간결하게 할 수 있었다. 이를 통해 스마트폰용 네이티브 응용이 아닌 웹 응용으로도 성능이 뒤지지 않으면서 쉽게 응용을 개발할 수 있음을 확인하였다. 아울러 웹 응용프로그램 개발시 장점을 네이티브 응용 개발과 비교함으로써 그 효율성을 보였다.

• 한국실내디자인학회논문집
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• 제24권4호
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• pp.70-79
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• 2015

The concept of food and beverage space in modern society is changing into complex space where various experiences are provided. With the increase of food service brands, those brands are getting standardized. Providing more differentiated experience and service became an element of competition to companies. The flagship stores among stores presented by companies have much influence on promotion and sales. Thus, it would be necessary to provide integrated service by adopting service design process for the differentiated design of such experiential space. The objective of this study is to examine the satisfaction of service design of food and beverage flagship stores. By creating a checklist to evaluate the space through the theoretical consideration of flagship stores and service design, the satisfaction of service design of food and beverage flagship stores was analyzed. Through the survey with users of the case space, it was possible to check the satisfaction of the service design elements applied to the food and beverage flagship store space. The satisfaction with service design was evaluated through the 5point scale. When the average point was high, the satisfaction with service design elements was high. In the results of the analysis, regarding the spatial composition of flagship stores, the overall interior/exterior atmosphere should contain the image of the company. As flagship stores compose space that can express various event space and company itself on top of the space for sales, they should present the spatial composition differentiated from other general commercial spaces. The significance of a study on service design of flagship stores is to show positive effect on flagship store space. In the future, it would be necessary to have comparative analysis on domestic and foreign cases applied with the service design process, and also to analyze the strategies in the aspect of service design.

• 한국실내디자인학회논문집
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• 제24권6호
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• pp.171-182
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• 2015

With the increased quality of life, the meaning of houses is shifting from a functional space for the simple purpose of residing to a symbolic space representing life as personality. Starting with the advancement of IKEA into Korea last year, global brands are about to enter into Korea. As Korean brands are not certain about how to set their direction in the situation where global brands have rushed into the market, it was thought that a key to solve the problem could be found from the cases of the lifestyle stores of Japan, which is moving one step ahead of Korea. Considering the circumstances, the author limited the subjects of this study to the lifestyle stores that have already established their brand identity and have prominent expressional characteristics of interior design in Japan. Research and analysis were conducted through site inspection and books. As a study method, literature and previous research were reviewed to find the program characteristics of interactivity and participation, the spatial characteristics of accessibility and the expressional characteristics of symbolism, scene continuity and function complexity, as the basis for an analysis. The results of the analysis showed that Japanese lifestyle stores are appealing to consumers as the spaces with their own differentiated space composition and various programs, by establishing their unique concepts and explicit brand identity. It is expected that such expressional characteristics of interior design will be of help in defining the direction of interior design of Korean lifestyle stores in the future.

• 한국실내디자인학회논문집
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• 제26권2호
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• pp.45-54
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• 2017

Recently, cosmetic shops play important roles in effectively delivering brand identity to customers. As a most effective mean to deliver brand identity to customers, a shop becomes the space to sell and buy brand image. This study divides brand identity into external identity as a space and internal identity as a brand philosophy with analysis of brand identity structure. To do this, the study proposition that brand awareness is high when there is high conformity between brand identities and survey to five Korean domestic cosmetic manufacturers that have a flagship store has been conducted to prove the proposition. With oneway Analysis of Variance on the survey, the result that the conformity between group's brand identities has significant relationship with brand awareness has been drawn. The findings are as followings; The spatial expression elements that have the strongest effects on the conformity between brand identities are facade, logo and sign, spatial image, fixtures image, symbolic sculpture and programs in order. For spatial elements, colors, shapes and materials have effects on conformity between brand identities in order. With analysis of spatial elements and their colors, shapes and materials, it is shown that all brand colors are used. In addition, brand conformity is emphasized with shapes and materials as well as colors. Futhermore, the brand awareness is improved when emphasis with such spatial elements is repeated in continuous manner. Also, the higher brand identity got, the higher brand awareness went up.

• 한국실내디자인학회논문집
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• 제26권5호
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• pp.152-160
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• 2017

The purpose of this study is to propose a space design plan for brand experience that can enhance consumer satisfaction and brand awareness by conducting a survey on the consumer satisfaction with space expression methods in an eyewear flagship store. Through theoretical review, brand experience was defined as the 'process and outcome of experiences caused by stimulations associated with the brand in a series of processes. After reviewing previous studies, 5 elements of brand experience such as the sensory, emotional, behavioral, cognitive and relational experiences were extracted. Upon deriving a checklist through these elements, a survey was conducted. The analysis of the survey showed that the process composed of cognitive experiences that promoted to remember the brand was intensively expressed in spaces. Thus, the results of this study are as follows. First, the process composed of cognitive experience should be applied with a higher priority to increase brand awareness, and such a process accompanied by the behavioral and sensory experiences. Second, beyond a simple visual experience, various senses such as olfactory and auditory senses should be stimulated, and behavioral experience provided as an experience factor. Third, brand image and sales spaces should be composed under a single theme with a connectivity. Fourth, in external spaces, the curiosity of consumers should be stimulated with a theme matching the brand image. Fifth, it was found that the visitor satisfaction was higher when formative elements consisted of not only static but also dynamic features. Sixth, among the elements of brand experience, emotional experience should be improved to complete the 'process and outcome of experiences'. It is considered that further studies are needed, which expand the cases of eyewear flagship stores not only in Korea but also overseas, and propose more specific plans and design strategies through in-depth interview methods in the future.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.167-175
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• 2013

This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.