• Title/Summary/Keyword: 수출촉진전략

Search Result 46, Processing Time 0.024 seconds

A Study on Japanese Export Promotion Strategy for agricultural products and our countermeasures (일본의 농산물 수출촉진 전략과 우리의 대응)

  • Lee, Won-Keun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.47
    • /
    • pp.357-377
    • /
    • 2010
  • The Ministry of Agriculture, Forestry and Fisheries(MAFF) of Japan established the aim which exports the agriculture, forestry and Fisheries products amounting to a trillion Yen until 2013 in 2004, endeavoring to realize the aim in strengthening both overseas publicity activities and domestic product system. Such changes means that the Japanese agriculture is exchanging defence into attack and gives a important meaning to our agricultures which have a similar agriculture base as Japan. The countermeasures for agricultural products export promotion by MAFF is greeting a 5th year now and obtains a considerable result in agricultural products exports and the export item. Meantime, There are also opinions that the Japanese agriculture has to make efforts to cut the product cost by a large margin in order to prepares a competitive power. we have to consider the counter-measure which will be able to accommodate harmoniously both of two facts that first, Japanese Export Promotion Strategy for agricultural products is giving a hope in the Japanese rural society which have been considered that remaking will be impossible until now, and secondly, the agricultural reform which the cutting of cost and price of agricultural products will be possible in has to be promoted.

  • PDF

study on the Marketing Mix Strategy of Venture Business in Korea -The venture business is mainly focus to the export- (국내(國內) 벤처기업(企業)의 마케팅 믹스 전략(戰略)에 관한 연구 -수출(輸出) 위주(爲主)의 벤처 기업(企業)을 중심으로-)

  • Lim, Hyun-Soo;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.8 no.3
    • /
    • pp.660-672
    • /
    • 2007
  • Today venture holds highly skilled technical manpower and high-tech products. To maintain the superiority in competition in the market, it is necessary to complete preparations, first of all, the effectual global marketing strategy should take precedence over the others. Therefore, this research is based on the research report of the special feature, the state of affairs and marketing strategy of venture business and is made up the questionnaire to interview total 200 companies of venture that was registered in Dec. 2006 and then is made the analysis of relevance of the statistical data of 154 companies of them and set up a hypothesis. As the result of it, it is set up two hypotheses. One of them is the difference of products, price, distribution and promotion according to the growth period. And the other is the difference of distribution and promotion according to the turnover. The venture places the great deal of weight on the discriminatory products concerned technical development and marketing activity. It is pointed out that it is to be passive to seek a new market promote the products, because of limitations of manpower, funds, technology and information in the beginning with smalt turnover.

  • PDF

Prioritization of issues and challenges to increase mushroom export (버섯 수출 확대를 위한 당면과제의 우선순위 도출)

  • Yeom, Yoon-Mi;Kim, Seon-Woong;Yoon, Byung-Sam
    • Journal of Mushroom
    • /
    • v.18 no.1
    • /
    • pp.95-99
    • /
    • 2020
  • The trade deficit in mushrooms has continued to increase in recent years. This study explored major issues and challenges faced by the mushroom industry to increase export, and to prioritize the current issues and challenges based on their relative importance. 11 major issues and challenges in the mushroom industry were highlighted in focus group interviews. Best-worst scaling analysis prioritized these major issues and challenges, and questionnaire surveys were completed by 31 mushroom industry experts. The results revealed that strengthening the mushroom quality and price competitiveness were the main priorities, followed sequentially by a diversification of the overseas export markets and stabilization of the domestic mushroom price.

Research and development of the V-World packaged goods model for the overseas expansion of the spatial information industry (공간정보산업 해외진출을 위한 공간정보 오픈플랫폼(V-World) 패키지상품 모형 개발 연구)

  • Lim, Yong-Min;Lee, Jae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.17 no.4
    • /
    • pp.606-614
    • /
    • 2016
  • In order to expand the market of the domestic space information industry, which is currently saturated, overseas expansion is essential, but the prospects are limited. Therefore, an effective strategy of overseas expansion is needed. Given the current state of such spatial information industry, V-World is expected to play a very important role. In the world market for space information, in order to ensure the export competitiveness of the domestic space information industry, in the present study, research and development was carried out on the V-World-based packaged goods model as one possible method. First of all, to analyze the current situation and characteristics of the spatial information industry, to grasp V-World as a commodity and derive the relationship between foreign demand and V-World, the sales destinations and methods were defined. To formulate the basic strategy of the fusion-composite package export utilizing V-World on the basis of the basic concept of the product, the necessary components were designed. In response to this fusion-composite package product mix, the overseas promotion of spatial information-related companies it to be expected.

A study on the strategy of entering into the global value chain for defense SMEs (방산 중소기업의 글로벌 부품공급망 진입전략 연구)

  • Won, Jun-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.9
    • /
    • pp.301-309
    • /
    • 2020
  • Defense exports have overgrown in a short period, and items have been diversified with advanced high-end equipment, but exports have been stagnant due to the global economic recession and fierce competition. Weapons importers in the global market are diversified, volatility is higher, and global defense companies are also expanding their global value chain (GVC) By participating in the GVC of a global defense company, the defense SME can grow into a competitive company with specialized technology, rather than participating as a partner of a domestic system company. It is time to prepare an export promotion support plan. In this study, we selected five global companies with high value for the implementation of offset and general considerations on domestic SMEs' entry into the international parts supply chain and related cases, and investigated GVC entry requirements, the current status of cooperation partners, and the perceptions of GVC entry, through local surveys in Korea and overseas. Also, by considering the export target comprehensively, GVC stage, and the level of export competitiveness of domestic SMEs, strategies for promoting GVC participation of defense SMEs and improvements in government policies were derived and presented.

Competitiveness and Export Performance in Korean Manufacturing Enterprises : Focusing on the Comparison of Conglomerates and SMEs (국내 제조기업의 경쟁력과 수출: 대기업과 중소기업의 비교를 중심으로)

  • Lee, Dong-Joo
    • Korea Trade Review
    • /
    • v.43 no.3
    • /
    • pp.1-26
    • /
    • 2018
  • This study estimates the technical efficiency and total factor productivity(TFP) of and analyzes the relationship between TFP and exports for Korean manufacturing companies from 2000 to 2016. Specially, TFP is decomposed into Technical Change(TC), Technical Efficiency Change (TEC), and Sale Effect(SE), and compared between large and small enterprises. First, in the case of technical efficiency, the Korean economy has been very vulnerable to external shocks, such as the sharp decline following the 2008 financial crisis. The efficiency of the electronics, automobile, and machinery sectors is low and needs to be improved. In addition, the technological efficiency of large enterprises is higher than that of SMEs in most manufacturing sub-sectors except for non-ferrous metals. In the case of TFP, most changes are due to TC, and the effective combination of labor, capital and the effect of scale have little effect, suggesting that improvement of internal structure is urgent. In addition, volatility due to the impact of the financial crisis in 2008 was much larger in SMEs than in large companies, so external economic impacts are more greater for SMEs than large enterprises. The relationship between TFP decomposition factors and exports shows that TC has a positive effect only on exports of SMEs. Therefore, in order to increase exports, in the case of SMEs, R&D support to promote technological development is needed. In the case of large companies, it is necessary to establish differentiated strategies for each export market, competitor company, and item to link efficiency and scale effect of exports.

  • PDF

Promotion of Regional Trade Agreement and Korea's Anti-dumping Countermeasure (지역무역협정의 확대와 한국의 반덤핑제도 대응전략)

  • Oh, Moon-Kap
    • International Commerce and Information Review
    • /
    • v.15 no.2
    • /
    • pp.233-260
    • /
    • 2013
  • Regional Trade Agreements(RTAs) are a prominent feature of the multilateral trading system and have been an important trade policy tool for WTO Members. RTAs has been steadily increasing over the last ten years and this trend will be further strengthened by the many RTAs being proposed and those currently under negotiation. There has been a recent increase in the Regional Trade Agreement (RTA) making it necessary to determine the most effective method for taking advantage of anti-dumping measures between member countries of the RTA. Due to the complexity of anti-dumping laws and abuse of discretion by each nation, however, the basic goal of the RTA has not come to fruition. The results of this study found that the strengthening of anti-dumping measures in the RTA is desirable. A plan to use competition instead of anti-dumping measures must be implemented. For Korea, it will be necessary to develop the fundamentals for the globalization of competitive rules to keep pace with the continuous expansion of FTA.

  • PDF

The Analysis on the Forecasting Demand & the Application of korea SME's Informatizaion Investment (중소기업 정보시스템 투자실태와 수요전망에 관한 연구)

  • Chun, Sae-Rom;Kim, Moon-Sun
    • 한국IT서비스학회:학술대회논문집
    • /
    • 2006.05a
    • /
    • pp.171-176
    • /
    • 2006
  • 우리 경제는 지난해에 그동안의 어려웠던 대 ${\cdot}$ 내외적 경영여건이 호전되고 내수경기의 회복및 수출증가세의 확대되는 등 경기회복속도가 빨라진 모습을 보여주었다. 경기가 나아지고 경기전망이 나아짐에 따라 한국경제가 혁신주도형 경제로 빠르게 전환되고 있으며, 그 중심에 정보화는 기업 및 국가경쟁력 강화를 위한 핵심전략수단으로 입지를 굳혀나가고 있다. 그러나 자금, 인력, 정보, 등의 측면에서 열세인 중소기업의 경우 벤치마킹의 자료나 검증된 성공 ${\cdot}$ 실패 사례의 부족으로 정보시스템 도입과 투자를 망설이고 있는 듯 하다. 그러므로 국내 중소기업의 정보시스템의 도입과 투자를 통한 정보화 촉진을 위해 현재 중소기업에서 실제 운용되고 있는 정보시스템의 투자현황과 수요를 살펴보고, 이를 통해 필요한 정보시스템의 범위와 적용의 기대효과를 예상하여 전반적인 국내 중소기업의 정보화 투자현황의 개선 방향을 제시해보고자 한다.

  • PDF

The Management Strategy Behind Achieving Internationalization Through Twinning Programs - Focused on the South Korean Maritime Universities - (트위닝을 활용한 국제화 경영전략 - 한국의 해양대학교를 중점으로 -)

  • Pyo, Hyun-Young
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.24 no.1
    • /
    • pp.68-77
    • /
    • 2018
  • South Korean universities have the common prevalent problem of significantly declining student populations. This study aims to explore the management strategy behind how the two South Korean maritime universities (Korea Maritime and Ocean University (KMOU) and Mokpo National Maritime University (MMU)) in particular, can solve the above problem by achieving internationalization through Twinning programs, taking advantage of their specialties in shipping and shipbuilding to export South Korean maritime education overseas. Twinning programs will also allow the universities to achieve the internationalization of their management, the globalization of their students, and the strengthening of the international competitiveness of the South Korean maritime industry. To achieve the above aim, this study will conduct a literature review on the internationalization background of general domestic and foreign universities. This study will also try to grasp the reality of, the obstacles to, and the factors that will accelerate the internationalization of the South Korean maritime universities. Finally, this study will research and propose directions the South Korean maritime universities can take to achieve pragmatic internationalization that comply with the current law on the export of higher education. This will be done by exploring the current status and trend of other universities' attraction of foreign international students, the legal feasibility and activation measures of the co-operation of curricula, and the researcher's own experiences.

Legal Issues and Policy Implications of Electronic Commerce Chapters of the Korea·China FTA (한·중 FTA 전자상거래 협정의 주요쟁점과 활용과제)

  • Kwon, Soon-Koog
    • Journal of Digital Convergence
    • /
    • v.13 no.10
    • /
    • pp.9-17
    • /
    • 2015
  • China is the largest e-commerce market in the world. The Chinese online retail market is almost 40% larger than the US, and together these markets account for more than 55% of worldwide e-commerce. The Korea China FTA is likely to facilitate e-commerce activity between the two countries, as well as trade in the goods and services that enable e-commerce. Korean consumer goods can enjoy the benefits of the FTA because it has a competitive advantage in the Chinese market in terms of technology and quality. The purpose of this study is to examine legal issues of e-commerce chapters of the Korea China FTA and policy implications. Results of the study show that several implications based on the export vitalization of cross-border e-commerce of Korean products are offered. The Korean government needs to do the following: prepare for the subsequent negotiation of the e-commerce agreement, prepare for the classification issue of electronic transmissions, require mutual recognition of electronic authentication and electronic signatures, prepare for e-commerce dispute settlement mechanism and establish of strategies for the export vitalization of e-commerce.