• Title/Summary/Keyword: 수입브랜드 선호도

Search Result 15, Processing Time 0.018 seconds

Evaluation Criteria and Preferred Image of Jeans Products based on Benefit Segmentation (진 제품 구매자의 추구혜택에 따른 평가기준 및 선호 이미지)

  • Park, Na-Ri;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.6 s.165
    • /
    • pp.974-984
    • /
    • 2007
  • The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

국내 축산물 원산지 추적관리를 위한 생산이력관리시스템

  • Lee, Seung-Gyu;O, Jae-Don;Song, Won-Il;Hong, Yun-Suk;Park, Mi-Hyeon;Im, Hyeon-Jin;So, Hyeon-Gyeong;Lee, Hak-Gyo;Choe, Gang-Deok;Jeon, Gwang-Ju
    • Proceedings of the Korean Society for Food Science of Animal Resources Conference
    • /
    • 2005.05a
    • /
    • pp.274-277
    • /
    • 2005
  • 보다 위생적인 한우육 생산을 위해서는 단계별의 위해요소중점관리(HACCP)의 적용은 물론, 생산 및 유통단계에서 가축 및 축산물의 이동경로를 추적, 관리함으로써 생산, 가공 및 유통 정보가 투명하고 정확하게 소비자에게 제공되도록 각 단계의 정보들이 통합되어져야 한다. 또한 필수적으로 개체이력 관리체계 구축 및 추적을 위한 도축장 전산화, 판매장 전산화가 이루어져야 한다. 따라서, 생산${\cdot}$도축${\cdot}$가공${\cdot}$판매 단계의 정보를 통일화 할 수 있는 ID 체계 및 ID 식별 체계를 구축하고 각 단계에서 발생하는 정보를 공유하여 효율적이며 위생적인 생산이 될 수 있는 전산시스템을 구축하고 개체추적이 가능한 생산단계, 도축단계, 가공${\cdot}$판매단계 자동화 시스템이 개발 되어야 한다. 소비자 선호도 및 도축${\cdot}$가공 정보를 생산자, 관련기관 및 단체에 효과적으로 전달하여 차별화된 브랜드 개발을 유도하고 생축 및 한우육 유통단계를 투명화 하여 소비자 및 생산자의 이익을 극대화 시켜야 한다. 고품질 축산물을 소비자에게 안전하게 제공할 수 있도록 생산이력관리시스템을 구축하는 것은 궁극적으로 수입육과의 차별화 및 고품질 한우육 공급으로 국내산 한우육의 신뢰성을 회복하여 지속적이며 안정적인 한우 경영을 유지${\cdot}$발전의 기반을 마련하는 계기를 제공하는데 있다.

  • PDF

Analysis of Consumer Preferences for Branded and Imported Pork (국내 브랜드 돈육과 수입산 돈육의 선호도 분석)

  • Kim, Gyewoong;Kim, Minjin;Ok, Youngsoo;Kim, Hackyoun
    • Journal of the Korean Society of Food Culture
    • /
    • v.29 no.4
    • /
    • pp.342-347
    • /
    • 2014
  • This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows. Consumers of branded pork showed a moderate preference "moderate" (54%). There was no significant difference in consumer preference for branded pork according to educational level or living area. However, there was a significant difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown "3.65" out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was "2.08" out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.

Composition in Milling Recovery Ratio of Rice Cultivars, Ilpumbyeo and Chucheongbyeo (일품벼와 추청벼의 도정률 차이의 작물학적 요인분석)

  • Kim, Deog-Su;Kim, Sun-Lim;Song, Jin;Hur, On-Suk;Kim, Jung-Tae;Lee, Choon-Ki;Kim, Jae-Hyun;Kim, Kee-Jong;Suh, Sae-Jung
    • KOREAN JOURNAL OF CROP SCIENCE
    • /
    • v.53 no.3
    • /
    • pp.308-313
    • /
    • 2008
  • This study was carried out to analysis the factor effected by milling rice rate, and to provide the developing rice varieties and cultivation technology. Panicle numbers per spike of Ilpumbyeo and Chucheongbyeo were 105 and 70, respectively. The primary branch panicle rate was Ilpumbyeo 56.2% and Chucheongbyeo 61.4%. The secondary panicle rate of Ilpumbyeo and Chucheongbyeo was 43.3% and 37.9%, respectively. Grain filling rate using specific gravity showed that Ilpumbyeo was the lower filling rate than Chucheongbyeo. Hull weight per one grain was Ilpumbyeo 41.9 mg and Chucheongbyeo 3.92 mg, and hull weight per rough rice 1 kg was Ilpumbyeo 157.36 g and Chucheongbyeo 151.31 g. In milling rate, brown rice ratio by ripening degree of llpumbyeo and Chucheongbyeo with combine harvest was 81.22% and 82.52%. Milled/brown rice ration of llpumbyeo and Chucheongbyeo showed 92.14% and 92.51%. The milling recovery ratio of llpumbyeo was decreased 1.67% then Chucheongbyeo, and the difference was mainly due to the hull weight (0.61%), milled/brown rice ratio (0.37%) and ripening degree (0.69%). Although the varietal differences were found in hull weight and millied/brown rice ratio between llpumbyeo and Chucheongbyeo, the ripening degree was considered as the factor that could be reduced by cultivation technology and post-harvest management.

A Study on the Propensity to Purchase Babies' Cosmetics (베이비화장품의 구매행태에 관한 연구 - 대구, 경북 지역을 중심으로 -)

  • Lee Kyung-Hwa;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
    • /
    • v.31 no.2 s.51
    • /
    • pp.169-177
    • /
    • 2005
  • The propensity to purchase babies' cosmetics is investigated and analysed for this research. The synopsis of this research paper is as follows. The first, the $68\%$ of all respondents do not how a manufacturer or brand name in the reality of variously emerging domestic and import cosmetics for babies. The second, in case of a child haying a fair, sensitive skin or atopy (atopic dermatitis), the respondents are careful in choosing babies cosmetics but in case of a child having a normal skin the older a child grows from a stage of a new-born, a baby and an infant to a primary-school child, the older its mother is, the more respondents use adults' cosmetics in common rather than use cosmetics only for babies. $7.6\%$ of respondents do not use babies' cosmetirs at ail. Especially, in using bathing goods such as a shampoo or a body cleanser, they frequently use adults' cosmetics in common. The third, the qualify is taken into the utmost consideration in purchasing babies' cosmetics. The Quality of imports is trusted and preferred better than that of domestic goods. The cost of purchasing babies cosmetics is less than 10,000 Won. consumers recognize that the price or cosmetics is rather high. The last, the improvement or babies cosmetics is 'the safety of goods', answered by $56.5\%$ of respondents. The respondents are generally not satisfied with babies' cosmetics. So, a baby's skin is threatened by a newly-built house syndrome, the increase of atopic dermatitis, etc., caused by an environmental pollutions, a change of diet and a change of residential life. Under these actual conditions, babies' cosmetics which can protect a delicate and sensitive skin of a baby should be developed immediately. Consumers should have a correct choice with precise recognition and information on a baby's skin and cosmetics and continually use the efficacious and excellent babies' cosmetics to prevent a baby from a skin irritation, and need to show a keen interest in a healthy skin of a baby.