• Journal of International Area Studies (JIAS)
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• v.13 no.1
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• pp.345-368
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• 2009

Our research task have goal to describe a treaty rhetoric known as 『La Rhétorique ou L'Art de Parler』(1688) which corresponds to a very wide field of which the step is not yet dubious in our country. Thus to study the rhetoric of Lamy borrowed from the thought of Descartes, we left the concept d' origin of language in traditional rhetoric in connection with logic and grammar (in first part). Also the second part is devoted to the tropes and the figures that are modified and deteriorated by the language of passion called 'rhetoric of passion or psychological of figure', etc. And the third part interests in the body of the speech being the character of l' heart. Under the influence of the rhetoric of Lamy, French rhetoric at the 17th century is held for an essential text when one interests in the history of the ideas and rhetoric, marked in its specificity (passion). The project of Lamy registered in the concept of passion like 'manners of speaking'. To close this study, which does one have to retain? The first remark to note is that Lamy founds his rhetoric in opposition to traditional designs dating from the beginning of Aristote. Second remark is the idea that one finds based in famous the books of Dumarsais at the 18th century and Fontanier at the 19th century. Admittedly, Lamy is a true rhetorician, grammairien which interests in the question of passions in the speech forces to reconsider the idea spread since Mr. Foucault, and makes it possible to understand the passage of the Great century at the Century of Lumuères. Even if this opinion is not shared, it will be agreed that the work of Lamy on passions or the phenomena sensory and psychological in the center of the language deserves reflexion.

• Journal of Korean Women's Studies
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• v.30 no.2
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• pp.203-231
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• 2014

Political space, the area where politics takes place, is generally treated as a male-centric space. The number of female politicians is increasing, but the core of political space is still dominated by male politicians. Therefore, on the one side, female politicians use masculine rhetoric in order to show that they are equal to male politicians, and on the other side, they use feminine rhetoric like the rhetoric of the First Lady or the rhetoric of motherhood in order to emphasize the differences with male politicians and stress their novelty as female politicians. In this situation, female politicians are confronted with the difficulty that they have to keep a balance between masculine and feminine rhetoric. In this context, this study, in chapter II, analyzes the monopoly of male politicians on political space and the dominance of masculine rhetoric and emphasizes that the political space is strongly gendered. Chapter III examines the possibilities and limits of the rhetoric of the First Lady and of the rhetoric of motherhood which female politicians use in the political space to draw attention to their messages. Chapter IV suggests two strategies to change the situation of the dominance of masculine rhetoric in the political space: the strategy of mainstreaming of women and the strategy of mainstreaming of gender agendas. Lastly, this study emphasizes that we need to develop an alternative feminine rhetoric by paying attention to the diversity of women.

• Archives of design research
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• v.15 no.3
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• pp.181-190
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• 2002

Rhetoric, simply defined, is the art of persuasion. Gui Bonsiepe, Robin Kinross, Hanno, Ehses and Richard Buchanan have all spoken of rhetoric as an element of the theory of design. St. Joost Academy in the Netherlands has tried to present the theory and practice of a new kind of designing based on rhetoric since 1995. Post-St Joost was the name of the experimental graduate programme. They adopted visual rhetoric as a matrix for setting up a new type of exercise and assignment in design education. In this paper, 1 have tried to show that rhetorical approach can play an important role in the development of a view of design as a discipline in its own right. The first chapter looks at the brief history of rhetoric in western culture. And the following chapter focuses on the development of design rhetoric and visual rhetoric in the twentieth century. 1 hope this essay will contribute to find the designerly way of knowing, thinking and doing.

• Journal of Korean Philosophical Society
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• v.116
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• pp.389-410
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• 2010

Augustin wurde sozusagen von der Rhetorik zum Christentum bekehrt. Der einstmalige Rhetorikprofessor (bis 386) distanziert sich von seiner $fr{\ddot{u}}heren$ Kunst. Aber er $kn{\ddot{u}}pft$ als Bischof im vierten Buch seiner weniger bekannten Schrift "De doctrina Christiana" (DDC; abgef. 427) wieder an die antike Rhetorik, speziell an Cicero, an. So wird die augustinische $Sp{\ddot{a}}tschrift$ $f{\ddot{u}}r$ eine antike Rhetorik in christlicher Verwendung gehalten. Es stellt nun die Frage, was Augustin zur $R{\ddot{u}}ckkehr$ zu seiner $fr{\ddot{u}}heren$ Kunst bewegte. Neuere Forschungen sehen in Augustins Werk eine Grundlage der mittelalterlichen Predigttheorie oder einen $blo{\ss}en$ Versuch, die Rhetorik vom Makel des Sophistischen zu befreien. Gewiss ist seine Einstellung zur "leeren Beredsamkeit" der Sophistik eindeutig, aber dies war eine Haltung, die letztlich von allen seinen christlichen Zeitgenossen geteilt wurde und folglich eines geringen Beweises bedurfte. Die Aufmerksamkeit, die Augustins $sp{\ddot{a}}terem$ Einfluss und seiner Ablehnung der Zweiten Sophistik geschenkt wird, kann den Blick $tr{\ddot{u}}ben$ $f{\ddot{u}}r$ seine Rolle bei der $L{\ddot{o}}sung$ eines christlichen Dilemmas aus dem vierten Jahrhundert. Augustin sah die Gefahren einer entgegengesetzten rhetorischen $H{\ddot{a}}resie$. Die $S{\ddot{u}}nde$ des Sophisten besteht darin, dass er die Notwendigkeit des Inhalts verneint und glaubt, nur die forma alleine sei $w{\ddot{u}}nschenswert$. Der gegenteilige Fehler, dem Geschichtsschreiber der Rhetorik niemals einen Namen gegeben haben, beruht auf dem Glauben, dass derjenige, der im Besitz der Wahrheit ist, auch ipso facto in der Lage ist, die Wahrheit anderen zu ${\ddot{u}}bermitteln$. Es handelt sich um eine $ausschlie{\ss}liche$ $Abh{\ddot{a}}ngigkeit$ von der materia. Augustin erkannte eine Gefahr und benutzte DDC dazu, eine Verbindung von Inhalt und Form in der christlichen Predigt voranzutreiben. Nur wenn man daher das Buch als einen Teil der $gro{\ss}en$ Debatte des vierten Jahrhunderts ansieht, tritt seine historische Bedeutung klar hervor. Der Leser ist beeindruckt davon, dass der Autor darauf insistiert, es sei eine Torheit, dem Feind ein $n{\ddot{u}}tzliches$ Instrument zu ${\ddot{u}}berlassen$. Augustin $erkl{\ddot{a}}rt$, dass die Kunst der Beredsamkeit rege in Gebrauch genommen und nicht kurzerhand abgelehnt werden solle, weil sie mit dem Makel des Heidentums behaftet sei. Kurz gesagt, geplant ist das vierte Buch von DDC als eine ratio eloquentiae Christianae.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.81-90
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• 2018

Reportage documentary by SBS did a great role to keep public sphere whether other programs shrinked during 2010's. I analysed with the assumption that there are some rhetorical characteristics in narrative structure of . Looking as 'Mysterious reportage documentary' I analysed the rhetorical characteristics of title, subtitle and script. Title has a perspective to suffice audience's desire and subtitles uses word 'mystery', names of place, interrogative sentences very often. This use helps to draw and keep audience's attention. I found reversal of fortune rhetoric, into depth rhetoric and admiration rhetoric salient. These results connect to the design thinking approach which shed light on importance of person, and we could get an implication of the successful development of television contents.

• The Korean Publising Journal, Monthly
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• s.267
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• pp.41-41
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• 1999

• The monthly packaging world
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• s.282
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• pp.42-45
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• 2016

• The monthly packaging world
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• s.283
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• pp.42-46
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• 2016

• Archives of design research
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• v.15 no.2
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• pp.91-100
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• 2002

Unlike a study related in language alone, rhetorical study of current time, composed with multi-culture, medias, communication, presents its own field that covers from the form of discourse(persuasive) to another form of discourse(not persuasive). If there was a study of making beautiful sentences for story and finding simple method of speech in Greek and roman period of an ancient time, it now a study in which one finds the essence of literary style or terminology in the expression of sentence. The taller case is especially important, given that the importance of what to express visually is on-going active procedure of this stuffy as itself an activity of communication. When a visual object persuades viewers, the activity of communication derives them to react and to understand the intention of an artist. The matter of how to speak is the matter of how to shape message persuasively. This persuasive method or technique is study of rhetoric. The three aspects (figurative, accentuating, mutating) of rhetorical expression of an illustration, the visual image can give fresh feelings to be in intimate relations with public. These rhetorical expressions also vitalize the story that is expressed on illustration with crisp image. It helps to attain expected effects while discovering essential meaning through the corresponding linguistic interpretation of an image. The study aims at the most effective way to communicate by figuring the most strong and direct illustrative message out. One of the method is to patternize illustrative expressions that are established from all kinds of shapes of Rhetoric. Therefore ,an operation of significance and an implication can shape an ultimate goal of this study from acknowledging the mechanism that modern illustration embraces.

• Journal of Educational Research in Mathematics
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• v.13 no.1
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• pp.13-28
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• 2003

Practice of proof is considered in, the view of language and meta-mathematics, recognizing the role of proof that is the means of communication and development of mathematical understanding. Linguistic components in proof texts are symbol, verbal language and visual text, and contain the implicit knowledge in the meta-mathematics view. This study investigates the functions of linguistic elements according to Halliday's functional grammar and the rhetoric skills in proof texts in math textbook, teacher's note, and student's written text. We need to inquire into the aspects of language for mathematics learning process and the understanding and use of students' language.