• Title/Summary/Keyword: 소셜 TV

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A Study on Factors Affecting Innovation Resistance and Intention of Use of Social TV Non-Users: Focused on Innovation Diffusion Theory and Innovation Resistance Model (소셜TV 비이용자의 혁신저항과 이용의도에 관한 연구: 혁신확산 이론과 혁신저항모델을 중심으로)

  • Lee, Byung-Hye
    • Journal of Internet Computing and Services
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    • v.18 no.6
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    • pp.101-112
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    • 2017
  • The purpose of this study was to examine the factors affecting innovation resistance and intention of use of social TV non-users focused on innovation diffusion theory and innovation resistance model. The results were as follows: First, compatibility among perceived innovation characteristics by social TV non-users influenced negatively on innovation resistance, and complexity among perceived innovation characteristics by social TV non-users influenced positively on innovation resistance. Second, perceived risk by social TV non-users influenced positively on innovation resistance. Third, compatibility among perceived innovation characteristics by social TV non-users influenced positively on social TV intention to use. And complexity among perceived innovation characteristics by social TV non-users influenced negatively on social TV intention to use. Fourth, perceived risk by social TV non-users influenced not significantly on social TV intention to use. Fifth, innovation resistance by social TV non-users influenced negatively on social TV intention to use.

Relationship between the determinant factors of social TV resistance to innovation and intention to use (소셜TV 혁신저항 결정요인과 이용의도의 관계)

  • Park, Jin-Woo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.8
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    • pp.801-806
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    • 2016
  • The purpose of this study was to examine the relationship between the determinant factors of social TV resistance to innovation and intention to use focused on college students. The results were as follows. First, complexity, trialability and observability among the determinant factors of social TV usage influenced positively on resistance to innovation of social TV, and complexity influenced negatively on resistance to innovation of social TV. Second, only observability among the determinant factors of social TV usage influenced positively on intention to use. Third, resistance to innovation of social TV usage influenced negatively on intention to use.

Participation of Television Viewers in Social Community : Social Television (TV 매체를 통한 시청자의 사회적 커뮤니티 참여 : 소셜 TV를 중심으로)

  • Oh, Jong-Sir
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.268-272
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    • 2009
  • Reportedly it says that 45% teenagers in the United State exchange the SMS with their friends during television watching. In other word TV viewing moulds the social community between audiences. In terms of social television it is all about interaction or communication technology relevant to TV watching as well as social behaviour. Besides it integrates voice communication, text chat, context awareness, TV recommendations, ratings, video conference and so forth. So far it approaches the conceptual stage or pilot production and remains more research and development. This study is to scrutinise whether the functionality of social TV enables to substitute for social activities of TV viewers or not.

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A Trend of Social TV System for Research and Implementation (소셜 TV 시스템의 연구 개발 동향)

  • Kim, Yu-Doo;Moon, Il-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.73-75
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    • 2010
  • Current communication and broadcasting services are moved to integrated convergence service. So IPTV(Internet Protocol based TeleVision) services are growth rapidly. Traditional TV were provide simplex service. but IPTV will provide duplex service that is possible of interaction with TV and audience. Therefore current researches are focusing the Social TV service. at this point, we see the trend of Social TV system for research and implementation.

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Social TV User's Object Relations Theory Factors Effects of Interaction and Viewing Satisfaction on Psychological Well-being (소셜TV 이용자의 대상관계요인이 상호작용성과 시청만족을 통해 심리적안녕감에 미치는 영향)

  • Kim, Min-Gyu;Byeon, Benjamin;Kwon, Do-Soon
    • Journal of Convergence for Information Technology
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    • v.11 no.6
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    • pp.243-261
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    • 2021
  • Social TV users and content are increasing day by day. The main purpose was to study the motivation for social television users, but I felt the need to analyze the potential psychological impact of users in various content. This study analyzed the impact on psychological well-being due to the interaction and viewing satisfaction by the object relations theory factors of social TV user in Korea. A survey was conducted on students of N university, ordinary university, and ordinary people who have experience using social TV to prove the observations or experiments of empirical facts in this study. Research result, First, Nonalienation have been have a positive effect on interaction and viewing satisfaction. Second, stable attachment have been have a positive effect on interaction. Third, social competence have been have a positive effect on interaction. Fourth, interaction have been have a positive effect on viewing satisfaction and psychological well-being. Fifth viewing satisfaction have been have a positive effect on Psychological well-being. Through this, This will contribute to the development of subdivided content and user-customized services for social television, and it is necessary to reconfigure and study various events that may occur between users in the future.

Comparison of User's Reaction Sound Recognition for Social TV (소셜 TV적용을 위한 사용자 반응 사운드 인식방식 비교)

  • Ryu, Sang-Hyeon;Kim, Hyoun-Gook
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.155-156
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    • 2013
  • 소셜 TV 사용 시, 사용자들은 TV를 시청하면서 타 사용자와의 소통을 위해 리모컨을 이용해서 텍스트를 작성해야하는 불편함을 가지고 있다. 본 논문에서는 소셜 TV의 이러한 불편함을 해결하기 위해 사용자 반응 사운드를 자동으로 인식하여 상대방에게 이모티콘을 전달하기 위한 시스템을 제안하며, 사용자 반응 사운드 인식에 사용되는 분류방식들을 비교한다. 사용자 반응 사운드 인식을 위해 사용되는 분류 방식들 중에서, Gaussian Mixture Model(GMM), Gaussian Mixture Model - Universal Background Model(GMM-UBM), Hidden Markov Model(HMM), Support Vector Machine(SVM)의 성능을 비교하였다. 각 분류기의 성능을 비교하기 위하여 MFCC 특징값을 각 분류기에 적용하여 사용자 반응 사운드 인식에 가장 최적화된 분류기를 선택하였다.

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A Dynamic Analysis of Digital Piracy, Ratings, and Online Buzz for Korean TV Dramas (국내 TV 드라마 디지털 불법복제, TV 시청률, 온라인 입소문 간의 동태적 분석)

  • Kim, Dongyeon;Park, Kyuhong;Bang, Youngsok
    • Journal of Intelligence and Information Systems
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    • v.28 no.3
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    • pp.1-22
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    • 2022
  • We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

Webdrama Analysis and Recommendation using Text Mining and Opinion Mining Technique of Social Media (소셜미디어 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법을 활용한 웹드라마 분석과 제안)

  • Oh, Se-Jong;Kim, Kenneth Chi Ho
    • Cartoon and Animation Studies
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    • s.44
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    • pp.285-306
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    • 2016
  • With the increase use of smartphones, users can consume contents such as webtoon, webnovel and TV drama directly provided by the producers. In this Direct-to-Consumer era, webdrama services from the portal websites are increasing rapidly. Webdramas such as , , and can be analyzed in real time using responses such as unique users, likes, and comments. The analyses used in this research were Social Media Big Data Mining Method and Opinion Mining Method. Specific key words from webdrama can be extracted and viewers positive, neutral or negative emotion can be predicted from the words. The analyses of popular webdramas showed that the established K-Pop Idol member appearance and servicing portal site greatly influence the views, traffics, comments, and likes. Also, 'Mobile TV' proved the effectiveness as another platform other than television. Mobile targeted contents and robust business models still to be developed and identified. Overcoming these few tasks, Korea will be proven to be a webdrama content powerhouse.

Photo Retrieval System using Kinect Sensor in Smart TV Environment (스마트 TV 환경에서 키넥트 센서를 이용한 사진 검색 시스템)

  • Choi, Ju Choel
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.255-261
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    • 2014
  • Advances of digital device technology such as digital cameras, smart phones and tablets, provide convenience way for people to take pictures during his/her life. Photo data is being spread rapidly throughout the social network, causing the excessive amount of data available on the internet. Photo retrieval is categorized into three types, which are: keyword-based search, example-based search, visualize query-based search. The commonly used multimedia search methods which are implemented on Smart TV are adapting the previous methods that were optimized for PC environment. That causes some features of the method becoming irrelevant to be implemented on Smart TV. This paper proposes a novel Visual Query-based Photo Retrieval Method in Smart TV Environment using a motion sensing input device known as Kinect Sensor. We detected hand gestures using kinect sensor and used the information to mimic the control function of a mouse. The average precision and recall of the proposed system are 81% and 80%, respectively, with threshold value was set to 0.7.