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http://dx.doi.org/10.13067/JKIECS.2016.11.8.801

Relationship between the determinant factors of social TV resistance to innovation and intention to use  

Park, Jin-Woo (Dept. Gwangun University Media Institute)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.11, no.8, 2016 , pp. 801-806 More about this Journal
Abstract
The purpose of this study was to examine the relationship between the determinant factors of social TV resistance to innovation and intention to use focused on college students. The results were as follows. First, complexity, trialability and observability among the determinant factors of social TV usage influenced positively on resistance to innovation of social TV, and complexity influenced negatively on resistance to innovation of social TV. Second, only observability among the determinant factors of social TV usage influenced positively on intention to use. Third, resistance to innovation of social TV usage influenced negatively on intention to use.
Keywords
Socal TV; Determinant Factor; Resistance to Innovation; Intention to Use;
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Times Cited By KSCI : 3  (Citation Analysis)
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