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http://dx.doi.org/10.22156/CS4SMB.2021.11.06.243

Social TV User's Object Relations Theory Factors Effects of Interaction and Viewing Satisfaction on Psychological Well-being  

Kim, Min-Gyu (Big Data Content Convergence Department, Namseoul University)
Byeon, Benjamin (Business Administration, Namseoul University)
Kwon, Do-Soon (Division of Liberal Arts, Chungwoon University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.6, 2021 , pp. 243-261 More about this Journal
Abstract
Social TV users and content are increasing day by day. The main purpose was to study the motivation for social television users, but I felt the need to analyze the potential psychological impact of users in various content. This study analyzed the impact on psychological well-being due to the interaction and viewing satisfaction by the object relations theory factors of social TV user in Korea. A survey was conducted on students of N university, ordinary university, and ordinary people who have experience using social TV to prove the observations or experiments of empirical facts in this study. Research result, First, Nonalienation have been have a positive effect on interaction and viewing satisfaction. Second, stable attachment have been have a positive effect on interaction. Third, social competence have been have a positive effect on interaction. Fourth, interaction have been have a positive effect on viewing satisfaction and psychological well-being. Fifth viewing satisfaction have been have a positive effect on Psychological well-being. Through this, This will contribute to the development of subdivided content and user-customized services for social television, and it is necessary to reconfigure and study various events that may occur between users in the future.
Keywords
Social TV user; Interaction; Viewing satisfaction; Psychological well-being; Object relation theory;
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