• Title/Summary/Keyword: 소셜 데이터 분석

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The Analysis on Sport Emotion Type by Sport Game Characteristics: with Social Big-Data (스포츠 경기의 특성에 따른 스포츠 감정 유형 분석 : 소셜 빅데이터를 중심으로)

  • Kim, Young-Mee;Yang, Jae-Sik
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.371-377
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    • 2021
  • This study tried to analyze the types of sport emotion by sport game characteristics. For that, 7 soccer games and 6 baseball games of Korean team in 2018 Asian Games were selected, and the articles and their replies about those on social network services were collected as study materials. Python was used for the collecting and expert group meeting was held for the emotion analysis. As the results of the analysis on sport emotion types by win or lose, the level of opponents and the performance of Korean team as game characteristics, the following conclusions were drawn. First, it was hard to say that win or lose and opponent's level make certain sport emotion type. Second, The performance could made contended, enthusiastic and joyful emotions when judged good, but frustrated, angry, humiliated emotions when bad. Third, social·cultural background or certain event of the games also could effect on the sport emotion types. Follow-up studies with the other game characteristics and more game cases were needed to find out more clear causal relationship.

MapReduce-Based Partitioner Big Data Analysis Scheme for Processing Rate of Log Analysis (로그 분석 처리율 향상을 위한 맵리듀스 기반 분할 빅데이터 분석 기법)

  • Lee, Hyeopgeon;Kim, Young-Woon;Park, Jiyong;Lee, Jin-Woo
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.5
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    • pp.593-600
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    • 2018
  • Owing to the advancement of Internet and smart devices, access to various media such as social media became easy; thus, a large amount of big data is being produced. Particularly, the companies that provide various Internet services are analyzing the big data by using the MapReduce-based big data analysis techniques to investigate the customer preferences and patterns and strengthen the security. However, with MapReduce, when the big data is analyzed by defining the number of reducer objects generated in the reduce stage as one, the processing rate of big data analysis decreases. Therefore, in this paper, a MapReduce-based split big data analysis method is proposed to improve the log analysis processing rate. The proposed method separates the reducer partitioning stage and the analysis result combining stage and improves the big data processing rate by decreasing the bottleneck phenomenon by generating the number of reducer objects dynamically.

P-TAF: A Big Data-based Platform for Total Air Traffic Forecast (빅데이터 기반 항공 수요예측 통합 플랫폼 설계 및 실증)

  • Jung, Jooik;Son, Seokhyun;Cha, Hee-June
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2021.01a
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    • pp.281-282
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    • 2021
  • 본 논문에서는 항공 수요예측을 위한 빅데이터 기반 플랫폼의 설계 및 실증 결과를 제시한다. 항공 수요예측 통합 플랫폼은 항공산업 관련 데이터를 Open API, RSS Feed, 웹크롤러(Web Crawler) 등을 이용하여 수집 및 분석하여 자체 개발한 항공 수요예측 알고리즘을 기반으로 결과를 시각화하여 보여주도록 구현되어 있다. 또한, 제안하는 플랫폼의 사용자 인터페이스를 통해 변수 설정을 하여 단위별(Global, National 등), 기간별(단기, 중장기 등), 유형별(여객, 화물 등) 예측 통계 자료를 도출할 수 있다. 플랫폼의 성능 검증을 위해 정형화된 데이터를 비롯하여 소셜네트워크서비스(SNS), 검색엔진 등에서 수집한 비정형 데이터까지 활용하여 특정 키워드의 빈도와 특정 노선에 대한 항공 수요간 상관관계를 분석하였다. 개발한 통합 플랫폼의 지능형 항공 수요예측 알고리즘을 통해 전반적인 공항 운영 및 공항 운영 정책 수립에 기여할 것으로 예상한다.

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An Experimental Evaluation of Box office Revenue Prediction through Social Bigdata Analysis and Machine Learning (소셜 빅데이터 분석과 기계학습을 이용한 영화흥행예측 기법의 실험적 평가)

  • Chang, Jae-Young
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.167-173
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    • 2017
  • With increased interest in the fourth industrial revolution represented by artificial intelligence, it has been very active to utilize bigdata and machine learning techniques in almost areas of society. Also, such activities have been realized by development of forecasting systems in various applications. Especially in the movie industry, there have been numerous attempts to predict whether they would be success or not. In the past, most of studies considered only the static factors in the process of prediction, but recently, several efforts are tried to utilize realtime social bigdata produced in SNS. In this paper, we propose the prediction technique utilizing various feedback information such as news articles, blogs and reviews as well as static factors of movies. Additionally, we also experimentally evaluate whether the proposed technique could precisely forecast their revenue targeting on the relatively successful movies.

Comparing Customer Reactions Before and After of a Smart Watch Release through Opinion Mining (오피니언 마이닝을 통한 스마트 워치 출시 전후 소비자 반응 분석)

  • Lee, Jongho;Park, Heejun
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.1-7
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    • 2016
  • Social media such as twitter has been popular by the diffusion of internet, and thanks to the radical improvement of computational ability of computers big data analysis became possible. This research is regarding about smart watch which is receiving attention as post-smartphone technology. Among various types of smart watch, this research focuses on the recently released Samsung Galaxy Gear S2. The main purpose of the research is to analyze customer's actual twitter data that was produced before and after the release of the smart watch to the market. Through the analysis, this research provides practical marketing strategy guideline, and also the analysis framework used in this research can be a research framework for other area and product researches.

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Analysis of BIM Technology Structure and Core Technology Using Patent Co-classification Network Analysis (특허 동시분류 네트워크 분석을 활용한 BIM 기술구조와 핵심기술 분석)

  • Park, Yoo-Na;Lee, Hye-Jin;Lee, Seok-Hyoung;Choi, Hee-Seok
    • Journal of KIBIM
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    • v.10 no.2
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    • pp.1-11
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    • 2020
  • BIM(Building Information Modeling) is a salient technology for influential innovation in the construction industry. The patent network analysis is useful for suggesting the direction of technology development and exploring the research and development field. Therefore, the purpose of this study is to analyze the BIM technology structure and core technologies according to the convergence of BIM technology and market expansion. In this study, social network analysis was conducted by establishing a co-classification IPC network for the United States BIM patent. In particular, the characteristics of the major technical areas in the BIM technology network were identified through centrality analysis. G06F017/00, digital computing or data processing method, is a core technology field in the BIM network. Arrangements, apparatus or systems for transmission of digital information, H04L029/00 is an influential technology across the network. B25J009/00 for program controlled manipulators is an intermediary technology field and G06T019/00, manipulating 3D models or images for computer graphics, is an important field for technological development competitiveness.

Analyzing Changes in Consumers' Interest Areas Related to Skin under the Pandemic: Focusing on Structural Topic Modeling (팬데믹에 따른 소비자의 피부 관련 관심 영역 변화 분석: 구조적 토픽모델링을 중심으로)

  • Nakyung Kim;Jiwon Park;HyungBin Moon
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.173-192
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    • 2024
  • This study aims to understand the changes in the beauty industry due to the pandemic from the consumer's perspective based on consumers' opinions about their skin online before and after the pandemic. Furthermore, this study tries to derive strategies for companies and governments to support sustainable growth and innovation in the beauty industry. To this end, posts on social media from 2017 to 2022 that contained the keyword 'skin concerns' are collected, and after data preprocessing, 96,908 posts are used for the structural topic model. To examine whether consumers' interest areas related to skin change according to the pandemic situation, the analysis period is divided into 7 periods, and the variables that distinguish each stage are used as meta-variables for the structural topic model. As a result, it is found that consumers' interests can be divided into 22 topics, which can be categorized into four main categories: beauty manufacturing, beauty services, skin concerns, and other. The results of this study are expected to be utilized in construction of product development and marketing strategies of related companies and the establishment of economic support policies by the government in response to changes in demand in the beauty industry due to the pandemic.

Social Network Analysis of Shared Bicycle Usage Pattern Based on Urban Characteristics: A Case Study of Seoul Data (도시특성에 기반한 공유 자전거 이용 패턴의 소셜 네트워크 분석 연구: 서울시 데이터 사례 분석)

  • Byung Hyun Lee;Il Young Choi;Jae Kyeong Kim
    • Information Systems Review
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    • v.22 no.1
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    • pp.147-165
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    • 2020
  • The sharing economy service is now spreading in various fields such as accommodation, cars and bicycles. In particular, bicycle-sharing service have become very popular around the world, and since September 2015, Seoul has been providing a bicycle-sharing service called 'Ttareungi'. However, the number of bicycles is unbalanced among rental stations continuously according to the user's bicycle use. In order to solve these problems, we employed social network analysis using Ttareungi data in Seoul, Korea. We analyzed degree centrality, closeness centrality, betweenness centrality and k-core. As a result, the degree centrality was found to be closely linked with bus or subway transfer center. Closeness centrality was found to be in an unbalanced departure and arrival frequency or poor public transport proximity. Betweenness centrality means where the frequency of departure and arrival occurs frequently. Finally, the k-core analysis showed that Mapo-gu was the most important group by time zone. Therefore, the results of this study may contribute to the planning of relocation and additional installation of bike rental station in Seoul.

Factors Influencing the Online Learning Behaviors of Middle School Students in South Korea (한국 중학생의 온라인 학습 행동에 영향을 미치는 요인)

  • Na, Kyoungsik;Jeong, Yongsun
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.263-285
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    • 2022
  • This study presented the factor analysis on constructing the new factors affecting the middle school students' online learning behaviors from the questionnaires employed among middle school students. A total of 204 students participated and the data were collected in South Korea. The sample of middle school ninth-grade students was selected and used through purposive sampling. Findings from the factor analysis provided evidence for the eight-factor solution for the 35-items accounting for 66.15% of the shared variance. A wide range of factors has been considered to identify students' online learning behaviors. The appropriate experience and use of e-learning in the middle school period is also important as it will be a critical stepstone for future education. This research provides information that has been taken into account for advancing online learning to enhance the quality of e-learning systems for middle school students. The study results provided eight new factors affecting the middle school students' online learning behaviors; that is 1) communication using social media as a learning tool, 2) intention to share information using ICT, 3) addiction of technology, 4) adoption of technology, 5) seeking information using ICT, 6) use of social media learning, 7) information search using ICT, and 8) immersion of technology. This study confirmed that middle school students prefer communication using social media as a learning tool, and value intention to share information using ICT for the most part. The data obtained based on factor analysis can highlight the online learning behaviors towards a mixture of social media learning and ICT to ensure a new educational platform for the future of e-learning. This research expects to be useful for both middle schools of online learning to better understand students' online learning behaviors and design online learning environments and information professionals to better assist students who particularly need digital literacy.

Data Analysis of Facebook Insights (페이스북 인사이트 데이터 분석)

  • Cha, Young Jun;Lee, Hak Jun;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.1
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    • pp.93-98
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    • 2016
  • As information technologies are rapidly developed recently, social networking services through a variety of mobile devices and smart screen is becoming popular. SNS is a social networking based services which is online forms from existed offline. SNS can also be used differently which is confused with the online community. A modelling algorithm is a variety of techniques, which are assocoation, clustering, neural networks, and decision trees, etc. By utilizing this technique, it is necessary to study to effectively using the large number of materials. In this paper, we evaluate in particular the performance of the algorithm based on the results of the clustering using Facebook Insights data for the EM algorithm to be evaluated as a good performance in clustering. Through this analysis it was based on the results of the application of the experimental data of the change and the South Australian state library according to the performance of the EM algorithm.