• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.74-85
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• 2019

This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.427-436
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• 2018

Companies are now using SNS as an online marketing channel and increasingly using it for customer relationship management(CRM). Although companies are actively using social media for marketing, language study brands in South Korea are using social media marketing in widely different ways. Among various components of social media marketing activities, this study analyzed the effects of informativeness, content suitability, and recency of social media marketing on consumers from the perspectives of brand equity and purchase intent. In the results, components of social media marketing activities had significant effects on brand equity, in the order of recency, content suitability, and informativeness. Second, brand equity and consumer purchase intent had significant correlation. And having a child also influenced purchase intent. The results of this study can be used as basic data for research on social media marketing of language schools and propose a theoretical direction for future research in the field as there is little academic data related to the subject.

• Journal of Broadcast Engineering
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• v.18 no.1
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• pp.98-105
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• 2013

Patterns for generating and consuming contents are various in these days from conventional broadcasting contents to UCC. There are many researches on developing recommendation engines based on user's profile for providing desired contents. In this paper we propose a contents recommendation system using not only user's profile but other's profiles in closed user group of the social network based on patterns for user's consuming contents. The proposed recommendation agent update user's profile using usage history and other's profiles related to the user in the closed user group.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.117-120
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• 2011

최근의 디지털 기술 및 컴퓨터, 통신 기술의 개발과 확산을 통해 다양한 소셜 미디어의 사용에 따른 디지털 사회가 생성되고 디지털 지능이 출현하여 새로운 디지털 문화와 커뮤니티가 생겨나고 있다. 이러한 추세에 따라 산업체, 교육계 등에서 소셜 미디어의 사용 및 채택 효과에 대한 연구가 필요하다. 또한, 소셜 도구의 사용 기법과 활용 방안이 필요하며, 사용 실태에 대한 조사가 필요하다. 이에 따라, 이 논문에서는 소셜 미디어를 개인 및 회사의 업무에 사용할 수 있는 있는 활용 방안을 마련하기 위하여, 소셜 미디어의 참여와 접근 방안 등에 대한 방법론을 조사하고 제시한다. 소셜 미디어에 접근하고 활용하기 위하여 웹 로그 분석 도구 및 소셜 미디어 콘텐츠 도구 등에 대하여 살펴보고, 웹 사이트 분석과 활용 방안 마련을 위하여 소셜 미디어 메트릭스 활용 방안을 제시한다.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.604-621
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• 2021

Examination of the concurrent evolution of communication tools and eating behaviors over recent decades reveals that social media and other forms of digital content have become powerful new driving forces for nutritional choices and food consumption. The purpose of this research was to examine the effect between goal orientation of message (promotion versus prevention) and the type of message (text versus image) on effectiveness of the message. The findings showed that individuals exposed to a promotion-focused message similarly responded to the message regardless of the type of the message. By contrast, those who exposed to a prevention-focused message showed significantly more positive responses to the message posted on the text-based social media than the message on the image-based social media. The findings indicated that, if presented effectively, social media could be harnessed to promote healthier eating habits and behaviors, prevent those which can be harmful, and ultimately improve an individual's daily food consumption and overall quality of life.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.332-346
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• 2014

The study supports not only the implicative results and strategic implication to social media staff and managers, but also extended the marketing studies in Korean financial institutions. This paper examined the effect of market orientation on social media marketing performance in the Korean financial institituions. Narver and Slater's market orientation theory was employed for the structural equation model framework. Indirect and direct implication on the social media marketing performance were analyzed. This study conducted online survey social media marketing staff and managers in 230 Korean financial institutions such as banks, securities, asset management, credit card, insurance companies. 102 responses were collected and analyzed. The results revealed that financial institutions' customer orientation, competitor orientation and inter-functional coordination have a positive impact on marketing communications execution degree but not direct effect on social media marketing performance except competitor orientation. Although it does not appear to have a statistically significant association between market orientation two concepts such as customer orientation and inter-functional coordination, and social media marketing performance directly, the competitive orientation has statistically positive impact.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.05a
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• pp.890-892
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• 2014

최근 스마트기기가 널리 보급되고 소셜네트워크 서비스가 확산되면서, 스마트 기기 및 소셜미디어를 활용함으로서 학습에서 상호작용을 극대화한 교육환경으로 스마트러닝이 크게 부각되고 있다. 그리고 스마트러닝 콘텐츠 및 환경의 확산으로 PC 위주에서 스마트폰 등으로 이러닝 콘텐츠의 사용환경이 확장됨에 따라 콘텐츠 저작의 경제성과 효율성 등을 고려하게 되었으며, 하나의 콘텐츠를 다양한 환경에서 활용 가능하도록 하고 있다. 그러나 기존 PC기반의 콘텐츠를 스마트기기에 적용함에 있어 여러 가지 문제가 발생하는데 이 문제들을 해결하는 방안으로 먼저 콘텐츠에 대한 표준화가 중요한 요소로 작용한다. 따라서 본 논문에서는 전자책 표준화를 활용한 효율적인 스마트러닝 기법을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.73-85
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• 2013

This study examines the online social capital of local press using the website and social media. Moreover, the paper respectively visualizes web feature as Web 1.0 and social feature analysis as Web 2.0 by applying correspondence analysis. For data, the study analyzes 10 representative local press in Yeungnam areas. To collect the data, two coders coded web features from the websites and we employed NodeXL, an open-source software tool, for social media data. The results reveal that local websites expend online social capital using social media account. Especially, the social features of local presses attach importance to Twitter as the main press keep the well-balance use among all platforms.

• Proceedings of the Korean Society of Computer Information Conference
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• 2024.01a
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• pp.123-125
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• 2024

다크웹(Dark Web)은 마약, 불법 촬영물, 해킹, 무기 등 불법 콘텐츠의 공유 및 거래가 이루어지는 인터넷 영역으로서 최근에는 소셜미디어와 연계된 형태로 범죄 양상이 변화하고 있다. 본 논문에서는 최근 국내 외 사회 문제로 대두되고 있는 마약 범죄를 추적하기 위한 다크웹 수사 기술로서 다크웹 사용자를 소셜미디어로 유인하는 마약 정보 수집체계를 개발한다. 먼저 미국 마약단속국에서 공개한 대표적인 마약 용어 3개의 표준어 및 은어를 검색 키워드로 사용하여 마약 관련 다크웹을 수집하고, 수집된 다크웹을 크롤링하여 소셜미디어 계정 링크를 추출한다. 본 논문에서는 다양한 소셜미디어 중, 트위터 및 텔레그램 접속 링크를 수집하였으며 실험 결과, 접속 가능한 총 54개 다크웹 도메인의 9,046개 웹 페이지에서 트위터 유인 링크 567개, 텔레그램 유인 링크 118개를 추출하였다.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.29-37
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• 2016

With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.