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http://dx.doi.org/10.5392/JKCA.2019.19.01.074

Success Factor and Failure Factor of Social Media in Korean Society: Based on the Word Analysis and the Network Analysis on Interview Data  

Hong, Juhyun (국민대학교 언론정보학부)
Kim, Kyung-Hee (한림대학교 미디어커뮤니케이션학부)
Publication Information
The Journal of the Korea Contents Association / v.19, no.1, 2019 , pp. 74-85 More about this Journal
Abstract
This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.
Keywords
Social Media; Layered Model; Word Analysis; Network Analysis; Customized Service;
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Times Cited By KSCI : 1  (Citation Analysis)
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