• Title/Summary/Keyword: 소셜네트워크분석

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Performance Analysis of an Estimated Closeness Centrality Ranking Algorithm in Large-Scale Workflow-supported Social Networks (대규모 워크플로우 소셜 네트워크의 추정 근접 중심도 랭킹 알고리즘 성능 분석)

  • Kim, Jawon;Ahn, Hyun;Kim, Kwanghoon
    • Journal of Internet Computing and Services
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    • v.16 no.3
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    • pp.71-77
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    • 2015
  • This paper implements an estimated closeness centrality ranking algorithm in large-scale workflow-supported social networks and performance analyzes of the algorithm. Existing algorithm has a time complexity problem which is increasing performance time by network size. This problem also causes ranking process in large-scale workflow-supported social networks. To solve such problems, this paper conducts comparison analysis on the existing algorithm and estimated results by applying estimated-driven RankCCWSSN(Rank Closeness Centrality Workflow-supported Social Network). The RankCCWSSN algorithm proved its time-efficiency in a procedure about 50% decrease.

Study on the Development Model and Improvement of Social Function of Social Games (소셜게임의 사회적 기능 향상에 관한 개발 모델 제안)

  • Kim, Tae-Gyu
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.449-454
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    • 2015
  • This study is done to analyze the social function of social games, propose a development model, and demonstrate predisposing factors and consequences on the model. Therefore, the predisposing variables on social functions of social games are explored through related theory and previous studies to propose the social function developing model of social games. Social function model of social games are classified in detail in terms of emotional ties, open communication, sense of belonging to a community and interaction to derive a measure for social function improvement, to prove social function improvement elements through various social network services and social game theories and to propose a social game development model.

Expert Recommendation Scheme using Social Activities and Response Quality in Social Networks (소셜 네트워크에서 소셜 행위 및 응답 품질을 고려한 분야별 전문가 추천 기법)

  • Song, Heesub;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.15-16
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    • 2017
  • 본 논문에서는 소셜 네트워크에서 사용자에게 전문가를 추천해주기 위해 사용자의 소셜 행위 및 응답 품질을 고려한 분야별 전문가 추천 기법을 제안한다. 사용자의 분야와 전문성을 판단하기 위해 사용자의 소셜 네트워크 행위를 분석하고, 응답 품질을 판단하기 위해 사용자의 응답 시간, 응답 신뢰성을 분석한다.

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A Study on Co-author Networks in the Journal of a Branch of Computers (컴퓨터 분야의 공저자 소셜 네트워크 분석)

  • Jang, Hee-suk;Park, Yoo-hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.2
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    • pp.295-301
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    • 2018
  • In various disciplines, researchers, not single researchers, tend to cooperate to study the same topic. There are many studies to analyze the collaborative form of various researchers through the social network analysis method, but there are few such studies in the computer field. In this paper, we analyze the characteristics of network and various groups of researchers through the social network analysis technique of the co-authors of the Journal of Korea Institute of Information and Communication Engineering, and analyze the degree centrality, the between centrality and edge weight. As a result of the analysis, many groups were extracted from the co-author's network, but the top 20 groups accounted for more than 50% of the total, also, we could find a pair of researchers who do joint research with a very high frequency. These Co-author networks are expected to be the basis for in-depth research on the subject and direction of research through future researches.

User Acceptance of Social Network Games on Smart Devices: An Extension to the Technology Acceptance Model (스마트 기기 상에서의 소셜 네트워크 게임의 사용자 수용 연구: 확장된 기술수용모형)

  • Kim, Su-Yeon;Lee, Sang-Hoon;Hwang, Hyun-Seok
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.173-184
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    • 2011
  • Today smart devices such as smart phones, smart pads and tablets have become necessities of modern people in both daily life and business as they have widely proliferated. One of the most popular application areas of smart devices is a game-related area. Among these applications social network games, played with other users through social networks, are ranked top in their popularity. Though much research of PC games and online games have been performed, little research of social network games and the factors affecting acceptance of social network games are not vigorous yet. Therefore, we aim to analyze the factors and their structural influence on acceptance of social network games. We add a couple of factors such as Social interaction, Mobility, Subjective Norm, and Flow reg arding the characteristics of social network games and analyze the structural relationships among these factors using Structural Equation Modeling. Analysis results and implications are suggested with concluding remarks.

A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case (소셜네트워크서비스와 온라인 사회적 자본 : 한국과 중국 사례를 중심으로)

  • Ko, Sang-Min;Hwang, Bo-Hwan;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
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    • v.15 no.1
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    • pp.103-118
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    • 2010
  • In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

The Viral Effect of Online Social Network on New Products Promotion: Investigating Information Diffusion on Twitter (신제품 프로모션에 대한 온라인 소셜네트워크의 구전효과 분석 : 트위터의 정보전달과정을 중심으로)

  • Kim, Hyung-Jin;Son, In-Soo;Lee, Dong-Won
    • Journal of Intelligence and Information Systems
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    • v.18 no.2
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    • pp.107-130
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    • 2012
  • In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

Graph-based Event Detection Scheme Considering User Interest in Social Networks (소셜 네트워크에서 사용자 관심도를 고려한 그래프 기반 이벤트 검출 기법)

  • Kim, Ina;Kim, Minyoung;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.449-458
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    • 2018
  • As the usage of social network services increases, event information occurring offline is spreading more rapidly. Therefore, studies have been conducted to detect events by analyzing social data. In this paper, we propose a graph based event detection scheme considering user interest in social networks. The proposed scheme constructs a keyword graph by analyzing tweets posted by users. We calculates the interest measure from users' social activities and uses it to identify events by considering changes in interest. Therefore, it is possible to eliminate events that are repeatedly posted without meaning and improve the reliability of the results. We conduct various performance evaluations to demonstrate the superiority of the proposed event detection scheme.

Usage analysis of library's twitter and homepage by using NodeXL program (노드 엑셀 네트워크 분석을 통한 국내 도서관 홈페이지와 트위터 활용도 연구)

  • Kim, Soon
    • Proceedings of the Korean Society for Information Management Conference
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    • 2013.08a
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    • pp.171-174
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    • 2013
  • 본 연구는 국내외 도서관의 소셜네트워크 서비스 현황을 살펴보고, 노드엑셀을 이용한 네트워크 분석 기법을 통해, 도서관 소셜미디어 활용도에 대해 조사하였다. 국내에서 소셜미디어 홍보를 제일 적극적으로 하고 있는 P대학의 트위터를 노드엑셀을 통해 매개중심성으로 분석해 본 결과 상위 파워트위터리안들을 알 수 있었으며, 추후 도서관 마켓팅에서 핵심이용자로 적극 관리할 필요성이 있음을 보여주고 있다. 홈페이지 이용도는 국내 의과대학 중 의학도서관 홈페이지상에 데이터베이스로 직접 URL 연동되어 있는 K대학 홈페이지를 보손(Voson)과 노드엑셀 네트워크 분석방법을 이용하여 분석해 본 결과, 상업출판사외에 NDSL이 가장 상위로 랭크되어 홈페이지의 활용도가 높음을 알 수 있었다.

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Impacts of Social Commerce in E-commerce : In perspective of Social Commerce Analysis Model (소셜 커머스가 전자상거래에 미치는 영향 : 소셜 커머스 분석 모델 관점에서)

  • Jin, Dong-Su;Lim, Jae-Wook
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.369-390
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    • 2012
  • According to diffusion of social network, social commerce based this platform have been rapidly growing with usage of multiple smart devices. In this paper, we review several definitions & classifications of social commerce, and then suggest our definition. Above all, we suggest social commerce model analysis framework in perspective of business model based on revised Timmers's definition. With this framework, we analyzes impact of social commerce on e-commerce in perspective of value, actor, and revenue models. Through this analysis, we can find social commerce impact and change existing e-commerce. Finally, we suggest implications of social commerce, future directions of social commerce, further research issues. Through this research, we expect that actors related to e-commerce have the strategic implications.

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