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A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case  

Ko, Sang-Min (연세대학교 정보산업공학과)
Hwang, Bo-Hwan (연세대학교 정보산업공학과)
Ji, Yong-Gu (연세대학교 정보산업공학과)
Publication Information
The Journal of Society for e-Business Studies / v.15, no.1, 2010 , pp. 103-118 More about this Journal
Abstract
In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.
Keywords
Social Network; Social Network Service; SNS; Online Social Capital;
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